Help choosing a good sales funnel method

11 replies
I have a really great software product, sales could be better though.

I got my site evaluated by a few marketers. They said I should dump the long sales page and make a landing page (with video) with an opt-in form -- then sell the product on the backend.

Offering a "Trial" for an incentive is no problem. I can do it.

The Product price ranges from $100 to $300.

But what's the best way to structure the stages and follow-up to sell the product on the backend?

Some ideas I came up with...

1. Should I follow-up and ask them, how are you enjoying the software trial?
2. Offer them a discount if they buy the full version in the next 24 hours?
3. Warm them up by sending them another bonus?
4. Create a launch sequence?


How would you do it?
I really want to kick this in the butt :-)


Thanks in advance
-Mark
#choosing #funnel #good #method #sales
  • Profile picture of the author evilclown
    One trick I learned in the field is to not reinvent the wheel. Go out, find 2 or 3 softwares in the same price range and with the same days of your trail. Go ahead and test their funnel. Learn from others.
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  • Profile picture of the author salegurus
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  • Why don't you test out using video sales pages? I think your software will do well with demos. People don't read these days.
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  • Profile picture of the author Malteaser
    Okay, my philosophy is this... it's not about the product! Build relationships and the sales will follow. Unfortunately I do not know much about your niche so you will need to think out of the box yourself for this particular case scenario. I find that sending value driven e-mails without even mentioning your product to your list will help them trust you, resonate with you and then they will buy your product. Send them free articles or videos on topics related to your niche, build relationships and even offer for them to reach out to you on Facebook if they have any questions. Make yourself accessible, make them perceive you as a person of value and believe me, they will come to you and buy your product.

    You can also research how other people are selling products in the same area, subscribe to their list and see what they are doing so you can reverse engineer (I am not saying copy their content here - you want to build your own brand)

    Another idea to boost sales, maybe you could create an affiliate program using JV, Clickbank or something of the sort and offer your affiliate a great bonus for every sale they bring in for you

    Hope this helps.
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  • Profile picture of the author carcin0genic
    Duplication like evilclown suggested is the way to go about this industry as a whole.

    One thing I picked up with that method is if you use your 2nd option of a discount in the next 24 is just about right.

    Only difference is I've learned a 48 hour sale works best with a responsive list. Emailing day 1 announcing it, day 2 as a last day warning, 12 hours left... 3 hours left.. last hour before price goes up and trial over.

    Hope that helps ;

    -Mike
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  • Profile picture of the author ADVERTHEORY
    How about something like this: While they are on the trial period of your software, sent them an email series during their trial on quick tips of how to take advantage of your software. At the end of the email series (try not to spam) lead them to buy the product. That will help you presell during the trial period.

    I would not recommend trying to sell them affiliated products during their trial period




    How much traffic are you currently getting and what is the conversion?
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  • Profile picture of the author Dmarketman
    Give them the free trial and send 6 follow up emails incorporating scarcity tactics. You can use Timerlay or Countdown Monkey. They're bad ass.

    Day 1 - First email - Don't sell anything (don't put a link to anything) just give them some additional examples of what they can do with your software.

    Day 2 - Second email - Tell them if they buy within 48 hours you'll give them a big discount (25%-50% off, of course test which converts best). Make sure to include a links and tell them to click it.

    Day 3 - 3rd email - Tell them they have 24 hours left to buy and that once this deal is gone, it's gone forever

    Day 3 - 4th - 6th email - Tell them offer ends at midnight, in 6 hours, in 3 hours.

    To make it easy for them to buy, include a 30 or 60 day money back guarantee. They're going to forget about it once they buy so your refund rates will be very low...assuming your software is truly kick ass.

    If they don't buy, run the same email sequence again a few weeks later but with a smaller discount.

    Stick to your word though, once the deal is closed, it's closed. If you have new products in the future, they'll know they have to buy now.
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    • Profile picture of the author Mark Abernath
      Wow, excellent tips. Some I would of never thought of. Now the ideas are ticking. Also the One-time-offer idea after they opt-in is also a great idea.
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    • Profile picture of the author Mark Abernath
      Originally Posted by Dmarketman View Post

      Give them the free trial and send 6 follow up emails incorporating scarcity tactics. You can use Timerlay or Countdown Monkey. They're bad ass.

      Day 1 - First email - Don't sell anything (don't put a link to anything) just give them some additional examples of what they can do with your software.

      Day 2 - Second email - Tell them if they buy within 48 hours you'll give them a big discount (25%-50% off, of course test which converts best). Make sure to include a links and tell them to click it.

      Day 3 - 3rd email - Tell them they have 24 hours left to buy and that once this deal is gone, it's gone forever

      Day 3 - 4th - 6th email - Tell them offer ends at midnight, in 6 hours, in 3 hours.

      To make it easy for them to buy, include a 30 or 60 day money back guarantee. They're going to forget about it once they buy so your refund rates will be very low...assuming your software is truly kick ass.

      If they don't buy, run the same email sequence again a few weeks later but with a smaller discount.

      Stick to your word though, once the deal is closed, it's closed. If you have new products in the future, they'll know they have to buy now.
      This is great, thanks for taking the time to write the steps.

      Questions

      Should I do a double opt-in before they get the free trial?
      Should I do a single opt-in and then provide the download link on the next page?

      Seems like some people will just enter any email to get the free trial.

      I could just have the email confirmation link send them to the download page. Maybe that will avoid more bogus emails.
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  • Profile picture of the author adsassist
    To me a sales funnel depends on what your product is.

    The first and far most important is your free list. Have a news letter and/or free gift. This is were you get your audience that is interested in your niche. The point of this is to weed out your buyers to the next step and to get your non buyers into buyers. Some people need more trust then others.

    Now you can weed out the buyers right away with an OTO. This will create a new list with only buyers with a low priced product that is not your featured product.

    Then you offer that buyers list with your featured product. Again this will create another list. Your main product list.

    After this you make a better or pro version of the product. You can always make a more expensive product. This will be your top buyers list (the money maker).

    This will never work if you dont have a product or service that doesn't help. You NEED something of value that fixes the customers problem.

    Hope this help...
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