I got my site evaluated by a few marketers. They said I should dump the long sales page and make a landing page (with video) with an opt-in form -- then sell the product on the backend.
Offering a "Trial" for an incentive is no problem. I can do it.
The Product price ranges from $100 to $300.
But what's the best way to structure the stages and follow-up to sell the product on the backend?
Some ideas I came up with...
1. Should I follow-up and ask them, how are you enjoying the software trial?
2. Offer them a discount if they buy the full version in the next 24 hours?
3. Warm them up by sending them another bonus?
4. Create a launch sequence?
How would you do it?
I really want to kick this in the butt :-)
Thanks in advance