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Some marketers sure waste their time, effort and money

by Colin Evans
6 replies
I just received yet another HTML email which had no working links...

At a rough guess I'd say up to 50% of the html emails I receive contain links which don't work. By that I mean the email has the link text (e.g. "Click here to download...") but no HTML code for the link.

And it's not an autoresponder thing either - 2 emails, both from Aweber; one has working links and the other doesn't.

The point being...

If you use HTML for your autoresponder emails, check the links work - send yourself a test email to make sure.

If you don't check, and the links are dead, you're wasting all that time and effort you put into building the list, not to mention the waste of money paying for the autoresponder (it isn't going to make any money if nobody can click on any links!).
#effort #marketers #money #time #waste
  • Profile picture of the author TLTheLiberator
    Amen brother.

    Almost everyone has committed this offense.

    But no one should do it twice.

    TL
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    "It's easier to fool people than to convince them that they have been fooled. -- Mark Twain

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    • Profile picture of the author Kay King
      Making errors in emails you send is lazy. The links are a good point. It's not a newbie error either - you just gotta check those details.

      Another error in emails is receiving an email with all the html tags in the email body. This may be cause by sending html emails and not adding a plain text alternative when setting up the autoresponder.

      But it tells me you didn't proofread your email series. If you can't be bothered to read what you write, why should I?

      kay
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      • Profile picture of the author Colin Evans
        Originally Posted by TLTheLiberator View Post

        Amen brother.

        Almost everyone has committed this offense.

        But no one should do it twice.

        TL
        I once replied to an email from a marketer which had no working HTML links and he gave me uphill for wasting his time - he went on at length about how he never sent emails which didn't have working links.

        I quietly unsubscribed and put him in the "be careful of this idiot's advice" category.


        Originally Posted by Kay King View Post

        Another error in emails is receiving an email with all the html tags in the email body. This may be cause by sending html emails and not adding a plain text alternative when setting up the autoresponder.
        Hi Kay,

        The same email that prompted me to write this post also had HTML tags in the "text body" - needless to say there were no working links in that either...
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  • Profile picture of the author imageworx
    Yeah, it seems like quite a waste..... I get that alot too
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  • Profile picture of the author csgcsg
    sometimes thoseo who use html may screw up their links too
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  • Profile picture of the author Kmarshall
    I agree with the thread title. This is true amongst black hat marketers as well
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