For the last year I've been pushing dating for mature females. I mostly do pay per click advertising and I've never had a chance to give email lists a try. About a month ago I ran a small test with a dating offer that accept coreg leads, so I could gather user's data on my LP, send it to an advertiser and keep it for myself.
The whole venture proved to be unprofitable (I bought around $200 worth of traffic and barely broke even), so I stopped the test, but it turned out that I could collect almost 100 users' emails per day, and that was for UK only.
This got me thinking, what would be the best way to monetize that data? I can't think of anything better than sending them same old dating tips and pushing other dating sites, but I doubt too many people will stay on the list. My manager from the ad network told me that some "big affiliates" are running lists and making good money with them. So, I looked around and subscribed to half a dozen lists with dating advices, but was totally not impressed with the quality of their content. Perhaps they were the lists that I was told about, but I couldn't find anything better.
So, what would you suggest in terms of content and monetization? I am not an expert in dating advices, I am not a woman age 50+, and English is not my first language, so clearly I am not going to author the email sequence. I also have a very slight idea of what products can be sold to this demo besides dating sites (and they are probably already oversold on these).
Please give me hope that money can be made here.