Can I make money with a list for mature females dating niche

14 replies
Hey there fellow warriors,

For the last year I've been pushing dating for mature females. I mostly do pay per click advertising and I've never had a chance to give email lists a try. About a month ago I ran a small test with a dating offer that accept coreg leads, so I could gather user's data on my LP, send it to an advertiser and keep it for myself.

The whole venture proved to be unprofitable (I bought around $200 worth of traffic and barely broke even), so I stopped the test, but it turned out that I could collect almost 100 users' emails per day, and that was for UK only.

This got me thinking, what would be the best way to monetize that data? I can't think of anything better than sending them same old dating tips and pushing other dating sites, but I doubt too many people will stay on the list. My manager from the ad network told me that some "big affiliates" are running lists and making good money with them. So, I looked around and subscribed to half a dozen lists with dating advices, but was totally not impressed with the quality of their content. Perhaps they were the lists that I was told about, but I couldn't find anything better.

So, what would you suggest in terms of content and monetization? I am not an expert in dating advices, I am not a woman age 50+, and English is not my first language, so clearly I am not going to author the email sequence. I also have a very slight idea of what products can be sold to this demo besides dating sites (and they are probably already oversold on these).

Please give me hope that money can be made here.
#dating #females #list #make #mature #money #niche #women
  • Profile picture of the author Sgt Kraut
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  • Profile picture of the author Katie Rich
    Originally Posted by ralphnsk View Post

    So, what would you suggest in terms of content and monetization? I am not an expert in dating advices, I am not a woman age 50+, and English is not my first language, so clearly I am not going to author the email sequence. I also have a very slight idea of what products can be sold to this demo besides dating sites (and they are probably already oversold on these).

    Please give me hope that money can be made here.
    Well, I am a woman age 50+ and English IS my first language, so just give all the leads to me.

    Seriously, it doesn't matter much what age they are, most women seem to like the same things. Perfume, clothes, shoes, make-up, skincare, losing weight, dating if they are not already, more shoes, handbags, purses (yes, they are different things in the UK) more shoes, jewellery, hair products, more shoes ... that sorta thing.
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    • Profile picture of the author Tania Edwards
      Originally Posted by Katie Rich View Post


      Seriously, it doesn't matter much what age they are, most women seem to like the same things. Perfume, clothes, shoes, make-up, skincare, losing weight, dating if they are not already, more shoes, handbags, purses (yes, they are different things in the UK) more shoes, jewellery, hair products, more shoes ... that sorta thing.
      Apart from dating, there are lots of things you can offer them as mentioned by Katie above.
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  • Profile picture of the author mrgoe
    I`d sell them 50 yo men addresses. Old women sure like old men But jokes aside, your leads are pretty valuable. Women around the age of 50 know how and do spend a lot of money online. So up to a limit it doesn`t matter what you sell them as long as the sales letter is written OK.
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  • Profile picture of the author Jesus Perez
    Katie nailed it. These women are interested in a LOT more things than dating. There are lots of products out there to target for this (profitable) market.
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  • Profile picture of the author agmccall
    Originally Posted by ralphnsk View Post



    So, what would you suggest in terms of content and monetization? I am not an expert in dating advices, I am not a woman age 50+, and English is not my first language, so clearly I am not going to author the email sequence. I also have a very slight idea of what products can be sold to this demo besides dating sites (and they are probably already oversold on these).
    Three Stirkes, Your Out!! Find another niche, you are not helping anyone

    al
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    The Flu? Not worthy of a mention here???
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  • Profile picture of the author Jeffery Moss
    Why not specialize in a not so common niche for older women dating, such as 'older women dating younger men'; 'dating after divorce'; 'wanting to get married for first time after fifty', etc. There must be more specific sub-niches of this subject that you could go after. If you provided tips on how to do any of these things via email, you would likely cultivate an active audience. You could hire a native English speaking writer to creating an autoresponder series on these subjects.

    Also, what about Facebook page for this subject, not just an email list? It's easier to reach your 50+ fans on Facebook as they are most likely already there anyway.
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  • Profile picture of the author jenrlo
    ... and add travel to Katies list.
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  • Profile picture of the author GGpaul
    Actually, our top affiliates do well with a list. We run an adult dating site, and our top affiliate generates close to 50 sales a day. All through his list.

    While it can be a bit of a challenge depending on the "specific niche", anything is possible. Pay outs usually on adult dating sites are much better and that's because it's more challenging to get members in my opinion.
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    • Profile picture of the author Samuel Adams
      Originally Posted by GGpaul View Post

      Actually, our top affiliates do well with a list. We run an adult dating site, and our top affiliate generates close to 50 sales a day. All through his list.

      While it can be a bit of a challenge depending on the "specific niche", anything is possible. Pay outs usually on adult dating sites are much better and that's because it's more challenging to get members in my opinion.
      And, that just goes to prove, 'the money is in the list'. When you take time to cultivate the email subscriber list; actually talk to them and provide information they'll want to know, then these people will reward you by buying or affiliating with whatever product you endorse (assuming it's a good one). There's no reason to think this wouldn't also apply to dating sites for mature women or men.
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