32 replies
How does blogging compliment PPC or vice versa? Why would anyone use blogging as a marketing strategy when you can just pay for traffic and get tons of it? Now I know that blogging can help with building trust, and authority but you can also do that with just plain ol going the newsletter route within your email messages. So I guess my main question is, what's the main purpose of a blog? To drive traffic? What?
#blogging #ppc
  • Profile picture of the author actionplanbiz
    a blog has many purposes. to educate, seo, branding, make money, build a list, etc.

    a blog will have more leverage in building trust and authority than having the same content on a email message. and you can seo at the same time.
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    • Profile picture of the author chrislewis217
      Originally Posted by actionplanbiz View Post

      a blog has many purposes. to educate, seo, branding, make money, build a list, etc.

      a blog will have more leverage in building trust and authority than having the same content on a email message. and you can seo at the same time.
      What's the real benefit of being the authority though?
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      • Profile picture of the author Mack
        Originally Posted by chrislewis217 View Post

        What's the real benefit of being the authority though?
        Trust.

        Not having to be pushy when trying to make a sale.

        Being able to charge more for products/services.

        etc...
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        • Profile picture of the author chrislewis217
          Originally Posted by AffMack View Post

          Trust.

          Not having to be pushy when trying to make a sale.

          Being able to charge more for products/services.

          etc...
          I see what you're saying, blogging can help with not having to do alot of convincing to make a sale, and that's if you provide exceptional valuable content that helps your readers of course. My next question though is how can ppc and blogging compliment each other?
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      • Profile picture of the author actionplanbiz
        Originally Posted by chrislewis217 View Post

        What's the real benefit of being the authority though?
        The real benefit of being an authority is pulling sales rather than pushing sales. Its an element that improves conversions more effectively and efficiently.
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        • Profile picture of the author chrislewis217
          Originally Posted by actionplanbiz View Post

          The real benefit of being an authority is pulling sales rather than pushing sales. Its an element that improves conversions more effectively and efficiently.

          That makes sense.
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    • Profile picture of the author milonger
      Originally Posted by actionplanbiz View Post

      a blog has many purposes. to educate, seo, branding, make money, build a list, etc.

      a blog will have more leverage in building trust and authority than having the same content on a email message. and you can seo at the same time.
      Yes, I agree. Blog could be lots purposes.
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  • Profile picture of the author ChrisBa
    Originally Posted by chrislewis217 View Post

    How does blogging compliment PPC or vice versa? Why would anyone use blogging as a marketing strategy when you can just pay for traffic and get tons of it? Now I know that blogging can help with building trust, and authority but you can also do that with just plain ol going the newsletter route within your email messages. So I guess my main question is, what's the main purpose of a blog? To drive traffic? What?
    It really depends on what you want to do..

    Ppc will get you traffic quick
    Blogging will likely help get you organic traffic with return visits
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    • Profile picture of the author chrislewis217
      Originally Posted by ChrisBa View Post

      It really depends on what you want to do..

      Ppc will get you traffic quick
      Blogging will likely help get you organic traffic with return visits
      Thanks for the reply, although you can do both, I kind of feel like going the ppc route is far more beneficial since you're using leverage and you don't have to work yourself to the bone trying to come up with new content over and over again for your blog. What do you think?
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      • Profile picture of the author chrislewis217
        How can blogging and ppc compliment each other? That's my real question?
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        • Profile picture of the author Mack
          Originally Posted by chrislewis217 View Post

          How can blogging and ppc compliment each other? That's my real question?
          By having a well-established blog in place you can send your PPC traffic to a desired landing page on that blog instead of the beaten to death "guru" style squeeze page.

          This will add a lot to your credibility and boost your prospects confidence.
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        • Profile picture of the author st0nec0ld
          Originally Posted by chrislewis217 View Post

          How can blogging and ppc compliment each other? That's my real question?
          It is like SEO and SEM; SEO is for blogging and SEM is for PPC.

          SEO is an organic way (no cost)
          SEM requires pay per click campaign that requires budget.

          They compliment each other because they work effectively well together.
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  • Profile picture of the author DubDubDubDot
    You'll need to be more specific in what you are trying to accomplish.
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    • Profile picture of the author chrislewis217
      Originally Posted by AffMack View Post

      By having a well-established blog in place you can send your PPC traffic to a desired landing page on that blog instead of the beaten to death "guru" style squeeze page.

      This will add a lot to your credibility and boost your prospects confidence.

      So you're saying, the purpose of the blog is to establish credibility, and trust in your brand. It really doesn't have much to do with getting traffic? Right?



      Originally Posted by DubDubDubDot View Post

      You'll need to be more specific in what you are trying to accomplish.
      I guess what I'm getting at is, what is the underlying role of PPC in your business and the underlying role of blogging. What are their core jobs in a business?
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      • Profile picture of the author DubDubDubDot
        Originally Posted by chrislewis217 View Post

        So you're saying, the purpose of the blog is to establish credibility, and trust in your brand. It really doesn't have much to do with getting traffic? Right?
        Depends on the business. Sometimes the blog is for customer outreach. Other times the blog itself is the business.
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        • Profile picture of the author chrislewis217
          Originally Posted by DubDubDubDot View Post

          Depends on the business. Sometimes the blog is for customer outreach. Other times the blog itself is the business.

          I see, because the route that I'm going is the blogging model at the moment. I like providing real value to people's problems, and the way I promote my site is I promote a piece of content by convincing other bloggers to send traffic my way.

          It is time consuming and requires a bit of work, and so thats why I was contemplating jumping into PPC instead and sending traffic to a lander where prospects sign up where I can provide content with CTA to try out my product or services within email. Like Eben Pagan's Double Your Dating business. I think the majority of his business was built on PPC where he has prospects sign up for his newsletter and he sends tips almost everyday to his leads through email, and doesn't worry about promoting a piece of content if that makes sense.
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          • Profile picture of the author chrislewis217
            By the way I appreciate everyone's input, it's helping to clear a few things.
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      • Profile picture of the author DubDubDubDot
        Originally Posted by chrislewis217 View Post

        I guess what I'm getting at is, what is the underlying role of PPC in your business and the underlying role of blogging. What are their core jobs in a business?
        This stuff depends entirely on the business.

        A hosting company may use PPC to get in front of buyers. The blog would be an extension of their marketing materials, but probably won't pull in much Google traffic.

        A news blog might be really good, but can't seem to get much love from Google, so they'll turn to PPC..... or maybe they are getting a lot of traffic from Google and a certain affiliate promo is doing so well they buy PPC traffic just for that.
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        • Profile picture of the author chrislewis217
          Originally Posted by DubDubDubDot View Post

          This stuff depends entirely on the business.

          A hosting company may use PPC to get in front of buyers. The blog would be an extension of their marketing materials, but probably won't pull in much Google traffic.

          A news blog might be really good, but can't seem to get much love from Google, so they'll turn to PPC..... or maybe they are getting a lot of traffic from Google and a certain affiliate promo is doing so well they buy PPC traffic just for that.

          I see, so you're saying is, it really just depends on the business it'self and blogging and ppc has a time and place. Just depends on your business and your business goals.
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  • Profile picture of the author chrislewis217
    Originally Posted by JCorp View Post

    I'm a paid traffic guy... I love paid traffic although we also utilize free traffic methods in my business.

    A blog is just another marketing strategy... it's also a way for someone to share their knowledge and create another source of income.... and give you a bit of fame if your blog gets big.
    Would you say it's one or the other, or can they both compliment each other in some shape or form?
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  • Profile picture of the author AaronHarris
    PPC is merely BUYING traffic from other sources.

    BLOG is SELLING it to customers to visit your site. These are organic visits that will more likely give you more followers in the future.

    PPC will give you traffic that you need for the meantime but not "followers" where you can benefit in the future.

    If you are aiming for long term, Blogging will be better. But if you are into a specific campaign with specific timeline, go with PPC.
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    • Profile picture of the author chrislewis217
      Originally Posted by AaronHarris View Post

      PPC is merely BUYING traffic from other sources.

      BLOG is SELLING it to customers to visit your site. These are organic visits that will more likely give you more followers in the future.

      PPC will give you traffic that you need for the meantime but not "followers" where you can benefit in the future.

      If you are aiming for long term, Blogging will be better. But if you are into a specific campaign with specific timeline, go with PPC.
      Thanks Aaron, thats closer to the answer I think I'm looking for. This is closer to shining light on where PPC plays a role and where blogging plays a role.
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      • Profile picture of the author chrislewis217
        I guess the conclusion I'm coming to is that PPC is a good way to grow your brand and web presence quicker and gather a larger following for your blog. In turn your blog is a good way to establish credibility, massive trust, and authority in your niche, and also a good way to make the selling process way much easier when it comes time to sell something. Thoughts?
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  • Profile picture of the author celente
    should be doing both. never limit yourself to just one form of traffic.

    And you should always be getting up in the morning thinking "Hey self, how can I get more leads and customers today, where are they hanging out?"

    And go and get them! :-)
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    • Profile picture of the author chrislewis217
      Originally Posted by celente View Post

      should be doing both. never limit yourself to just one form of traffic.

      And you should always be getting up in the morning thinking "Hey self, how can I get more leads and customers today, where are they hanging out?"

      And go and get them! :-)
      Yeah I was just thinking where both have their place and their roles.
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  • Profile picture of the author carlo_sim
    I believe that both play a big part in your marketing strategy

    You build authority by blogging and helping people in your niche. Then rank those articles via SEO

    Then you use ppc to gain traffic (eyeballs) to your articles to promote your brand faster
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  • Profile picture of the author johnben1444
    A blog is just a website.

    How you monetize or drive traffic to it is your decision whether through blogging or ppc.

    Let me get into more details:

    1. Blogging covers a lot that can not be discussed in one sitting. If you really want to blog efficiently then you need to have more than just unique content but quality one. The type of content that every one would love to read and learn from.

    Aside the quality content you have a huge job ahead of you if you truly want to make it worthwhile such as:

    - Optimize your content without it losing it's quality and also add relevant tags to help you get some search engine traffic.

    - Share, add and automate your blogging process on social bookmark sites, RSS feed aggregators, social networks and the likes. This will enable any new blog post you make to get published simultaneously on the sites, get backlinks and above all traffic.

    - Because you have a good content there is a huge chance your article will be syndicated and your follower base will grow.

    If you do this manually you don't have to pay for anything.

    2. PPC is a pay per click paid advertising program. You need a large budget to be able to get result from this and it's advantage is, it's instant traffic.
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  • Profile picture of the author akash47
    Blogging allows you to do SEO, it provides credibility, it might provide users with information that is unavailable elsewhere, etc.
    Let's be honest, you can't substitute blogging with email newsletters. The truth is that not many people actually go through and read them. I'm not trying to say that 100% of the people who visit your blog will read what you wrote, but the beauty of blogging is that even if you're not getting read, you're still getting the good SEO.
    In terms of how it works together with PPC... In my head they are totally separate. One is in no way linked with the other. They just should be parallel to each other, each doing something to help you get traffic.
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    • Profile picture of the author chrislewis217
      The way I'm seeing it now is that it all comes down to getting a large following of readers and subscribers who know like and trust you. When you have that, selling comes easy and you experience a compound effect whenever you sell something if you're growing loyalty and your brand. I now see PPC as a way to grow your audience and brand alot faster. Blogging is a tool that helps you build credibility and trust within your market. Does this sound like this makes sense?
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  • Profile picture of the author sree94
    Originally Posted by chrislewis217 View Post

    Why would anyone use blogging as a marketing strategy when you can just pay for traffic and get tons of it?
    Because some people have a lot more time on their hands than money
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  • Profile picture of the author Omarkenawy
    Blogging helps you brand yourself as an expert on your related topic but it needs more time to see great results but PPC is unlike that, it can brings you money as soon as you monetize your advertisement campaign

    My strong advice for getting traffic to your business website is make use of two mentioned methods but take care while doing PPC because you can lost more than you can gain from that.
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