Blogging vs. PPC

12 years ago

a blog has many purposes. to educate, seo, branding, make money, build a list, etc.

a blog will have more leverage in building trust and authority than having the same content on a email message. and you can seo at the same time.

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chrislewis217

12 years ago

Originally Posted by actionplanbiz

a blog has many purposes. to educate, seo, branding, make money, build a list, etc.

a blog will have more leverage in building trust and authority than having the same content on a email message. and you can seo at the same time.

What's the real benefit of being the authority though?

Thanks
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Mack 12 years ago

Originally Posted by chrislewis217

What's the real benefit of being the authority though?

Trust.

Not having to be pushy when trying to make a sale.

Being able to charge more for products/services.

etc...
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- chrislewis217 12 years ago
  
  Originally Posted by AffMack
  
  Trust.
  
  Not having to be pushy when trying to make a sale.
  
  Being able to charge more for products/services.
  
  etc...
  
  I see what you're saying, blogging can help with not having to do alot of convincing to make a sale, and that's if you provide exceptional valuable content that helps your readers of course. My next question though is how can ppc and blogging compliment each other?
  
  Thanks
  
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actionplanbiz

12 years ago

Originally Posted by chrislewis217

What's the real benefit of being the authority though?

The real benefit of being an authority is pulling sales rather than pushing sales. Its an element that improves conversions more effectively and efficiently.

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chrislewis217

12 years ago

Originally Posted by actionplanbiz

The real benefit of being an authority is pulling sales rather than pushing sales. Its an element that improves conversions more effectively and efficiently.

That makes sense.

Thanks

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milonger

12 years ago

Originally Posted by actionplanbiz

a blog has many purposes. to educate, seo, branding, make money, build a list, etc.

a blog will have more leverage in building trust and authority than having the same content on a email message. and you can seo at the same time.

Yes, I agree. Blog could be lots purposes.

Thanks

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ChrisBa

12 years ago

Originally Posted by chrislewis217

How does blogging compliment PPC or vice versa? Why would anyone use blogging as a marketing strategy when you can just pay for traffic and get tons of it? Now I know that blogging can help with building trust, and authority but you can also do that with just plain ol going the newsletter route within your email messages. So I guess my main question is, what's the main purpose of a blog? To drive traffic? What?

It really depends on what you want to do..

Ppc will get you traffic quick
Blogging will likely help get you organic traffic with return visits

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chrislewis217 12 years ago

Originally Posted by ChrisBa

It really depends on what you want to do..

Ppc will get you traffic quick
Blogging will likely help get you organic traffic with return visits

Thanks for the reply, although you can do both, I kind of feel like going the ppc route is far more beneficial since you're using leverage and you don't have to work yourself to the bone trying to come up with new content over and over again for your blog. What do you think?
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- chrislewis217 12 years ago
  
  How can blogging and ppc compliment each other? That's my real question?
  
  Thanks
  
  2 replies
  
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  Mack 12 years ago
  
  Originally Posted by chrislewis217
  
  How can blogging and ppc compliment each other? That's my real question?
  
  By having a well-established blog in place you can send your PPC traffic to a desired landing page on that blog instead of the beaten to death "guru" style squeeze page.
  
  This will add a lot to your credibility and boost your prospects confidence.
  
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  st0nec0ld 12 years ago
  
  Originally Posted by chrislewis217
  
  How can blogging and ppc compliment each other? That's my real question?
  
  It is like SEO and SEM; SEO is for blogging and SEM is for PPC.
  
  SEO is an organic way (no cost)
  SEM requires pay per click campaign that requires budget.
  
  They compliment each other because they work effectively well together.
  
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DubDubDubDot

12 years ago

You'll need to be more specific in what you are trying to accomplish.

Thanks
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chrislewis217

12 years ago

Originally Posted by AffMack

By having a well-established blog in place you can send your PPC traffic to a desired landing page on that blog instead of the beaten to death "guru" style squeeze page.

This will add a lot to your credibility and boost your prospects confidence.

So you're saying, the purpose of the blog is to establish credibility, and trust in your brand. It really doesn't have much to do with getting traffic? Right?

Originally Posted by DubDubDubDot

You'll need to be more specific in what you are trying to accomplish.

I guess what I'm getting at is, what is the underlying role of PPC in your business and the underlying role of blogging. What are their core jobs in a business?

Thanks
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DubDubDubDot

12 years ago

Originally Posted by chrislewis217

So you're saying, the purpose of the blog is to establish credibility, and trust in your brand. It really doesn't have much to do with getting traffic? Right?

Depends on the business. Sometimes the blog is for customer outreach. Other times the blog itself is the business.

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chrislewis217 12 years ago

Originally Posted by DubDubDubDot

Depends on the business. Sometimes the blog is for customer outreach. Other times the blog itself is the business.

I see, because the route that I'm going is the blogging model at the moment. I like providing real value to people's problems, and the way I promote my site is I promote a piece of content by convincing other bloggers to send traffic my way.

It is time consuming and requires a bit of work, and so thats why I was contemplating jumping into PPC instead and sending traffic to a lander where prospects sign up where I can provide content with CTA to try out my product or services within email. Like Eben Pagan's Double Your Dating business. I think the majority of his business was built on PPC where he has prospects sign up for his newsletter and he sends tips almost everyday to his leads through email, and doesn't worry about promoting a piece of content if that makes sense.
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- chrislewis217 12 years ago
  
  By the way I appreciate everyone's input, it's helping to clear a few things.
  
  Thanks
  
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DubDubDubDot

12 years ago

Originally Posted by chrislewis217

I guess what I'm getting at is, what is the underlying role of PPC in your business and the underlying role of blogging. What are their core jobs in a business?

This stuff depends entirely on the business.

A hosting company may use PPC to get in front of buyers. The blog would be an extension of their marketing materials, but probably won't pull in much Google traffic.

A news blog might be really good, but can't seem to get much love from Google, so they'll turn to PPC..... or maybe they are getting a lot of traffic from Google and a certain affiliate promo is doing so well they buy PPC traffic just for that.

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chrislewis217

12 years ago

Originally Posted by DubDubDubDot

This stuff depends entirely on the business.

A hosting company may use PPC to get in front of buyers. The blog would be an extension of their marketing materials, but probably won't pull in much Google traffic.

A news blog might be really good, but can't seem to get much love from Google, so they'll turn to PPC..... or maybe they are getting a lot of traffic from Google and a certain affiliate promo is doing so well they buy PPC traffic just for that.

I see, so you're saying is, it really just depends on the business it'self and blogging and ppc has a time and place. Just depends on your business and your business goals.

Thanks

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chrislewis217

12 years ago

Originally Posted by JCorp

I'm a paid traffic guy... I love paid traffic although we also utilize free traffic methods in my business.

A blog is just another marketing strategy... it's also a way for someone to share their knowledge and create another source of income.... and give you a bit of fame if your blog gets big.

Would you say it's one or the other, or can they both compliment each other in some shape or form?

Thanks

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AaronHarris

12 years ago

PPC is merely BUYING traffic from other sources.

BLOG is SELLING it to customers to visit your site. These are organic visits that will more likely give you more followers in the future.

PPC will give you traffic that you need for the meantime but not "followers" where you can benefit in the future.

If you are aiming for long term, Blogging will be better. But if you are into a specific campaign with specific timeline, go with PPC.

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chrislewis217

12 years ago

Originally Posted by AaronHarris

PPC is merely BUYING traffic from other sources.

BLOG is SELLING it to customers to visit your site. These are organic visits that will more likely give you more followers in the future.

PPC will give you traffic that you need for the meantime but not "followers" where you can benefit in the future.

If you are aiming for long term, Blogging will be better. But if you are into a specific campaign with specific timeline, go with PPC.

Thanks Aaron, thats closer to the answer I think I'm looking for. This is closer to shining light on where PPC plays a role and where blogging plays a role.

Thanks
1 reply

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chrislewis217 12 years ago

I guess the conclusion I'm coming to is that PPC is a good way to grow your brand and web presence quicker and gather a larger following for your blog. In turn your blog is a good way to establish credibility, massive trust, and authority in your niche, and also a good way to make the selling process way much easier when it comes time to sell something. Thoughts?
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celente

12 years ago

should be doing both. never limit yourself to just one form of traffic.

And you should always be getting up in the morning thinking "Hey self, how can I get more leads and customers today, where are they hanging out?"

And go and get them! :-)

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chrislewis217

12 years ago

Originally Posted by celente

should be doing both. never limit yourself to just one form of traffic.

And you should always be getting up in the morning thinking "Hey self, how can I get more leads and customers today, where are they hanging out?"

And go and get them! :-)

Yeah I was just thinking where both have their place and their roles.

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carlo_sim

12 years ago

I believe that both play a big part in your marketing strategy

You build authority by blogging and helping people in your niche. Then rank those articles via SEO

Then you use ppc to gain traffic (eyeballs) to your articles to promote your brand faster

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johnben1444

12 years ago

A blog is just a website.

How you monetize or drive traffic to it is your decision whether through blogging or ppc.

Let me get into more details:

1. Blogging covers a lot that can not be discussed in one sitting. If you really want to blog efficiently then you need to have more than just unique content but quality one. The type of content that every one would love to read and learn from.

Aside the quality content you have a huge job ahead of you if you truly want to make it worthwhile such as:

- Optimize your content without it losing it's quality and also add relevant tags to help you get some search engine traffic.

- Share, add and automate your blogging process on social bookmark sites, RSS feed aggregators, social networks and the likes. This will enable any new blog post you make to get published simultaneously on the sites, get backlinks and above all traffic.

- Because you have a good content there is a huge chance your article will be syndicated and your follower base will grow.

If you do this manually you don't have to pay for anything.

2. PPC is a pay per click paid advertising program. You need a large budget to be able to get result from this and it's advantage is, it's instant traffic.

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akash47

12 years ago

Blogging allows you to do SEO, it provides credibility, it might provide users with information that is unavailable elsewhere, etc.
Let's be honest, you can't substitute blogging with email newsletters. The truth is that not many people actually go through and read them. I'm not trying to say that 100% of the people who visit your blog will read what you wrote, but the beauty of blogging is that even if you're not getting read, you're still getting the good SEO.
In terms of how it works together with PPC... In my head they are totally separate. One is in no way linked with the other. They just should be parallel to each other, each doing something to help you get traffic.

Thanks
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chrislewis217 12 years ago

The way I'm seeing it now is that it all comes down to getting a large following of readers and subscribers who know like and trust you. When you have that, selling comes easy and you experience a compound effect whenever you sell something if you're growing loyalty and your brand. I now see PPC as a way to grow your audience and brand alot faster. Blogging is a tool that helps you build credibility and trust within your market. Does this sound like this makes sense?
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sirtiman

12 years ago

Monetized your traffic and build your list.

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sree94

12 years ago

Originally Posted by chrislewis217

Why would anyone use blogging as a marketing strategy when you can just pay for traffic and get tons of it?

Because some people have a lot more time on their hands than money

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Omarkenawy

12 years ago

Blogging helps you brand yourself as an expert on your related topic but it needs more time to see great results but PPC is unlike that, it can brings you money as soon as you monetize your advertisement campaign

My strong advice for getting traffic to your business website is make use of two mentioned methods but take care while doing PPC because you can lost more than you can gain from that.

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