Article Marketing & Resource Box

Whatever you do as far as your links, keywords and what sites you send
readers to, you want to make sure that you give them a good reason to go
there.

I can't speak for every article marketer here, but this is the system I use
for all my articles and it works for me. Naturally, you will want to test this
for yourself to see if it works for you.

1. I identify the problem that they are having and reinforce it in the first
part of my resource box.

2. I give them the site where their problem will be solved.

3. I tell them what the solution will be when they get there.

For example, let's say somebody is having computer problems. Here is a
resource box that has worked very well for me.

Is your PC sick? Ready to check out? Then you might want to read my
review of "Simple PC Fixes" at <URL> and prevent YOUR PC from landing in
the junk heap.

What works for me is to start out by asking some kind of question like...

Are you sick of...
Are you tired of...
Are you fed up with...
Are you suffering from...

And so on. This reinforces the pain they are going through.

Then I give them the URL and tell them how that pain will be alleviated.

And that's all there is to it.

As far as keywords, what sites you send them to, whatever, just make
sure the keywords are relevant (I don't even bother with them in the
resource box) and that the site you're sending them to actually matches
what you're promising in the resource box. Otherwise, when they get
there, they're going to be disappointed (most likely confused too because
they're not finding what they expected) and leave in disgust.

This is probably the best advice I can give you, but again, this is just
my opinion and you need to test it out for yourself.

Never take anything that anybody says as the gospel because we all
have our biases.

You have to find what works for YOU.

Steven is right.

And, technically speaking, it is a good idea to link to your blog with your chosen, targeted keyword phrase for that article as well as a URL.

Some people won't be driven to click on the link text because they think it is just a sales page, whereas if you link with a URL, they will look at it as more of an information page. At least, this is what it seems like to me in my non-IM niches.

You should put a tracking code on your links and see which ones are getting the most clicks.

If possible, work your URL into the article body as well, because a lot of peaople are frickin stripping the resource box out altogether and then publishing it on their site - so if your URL is in the bosdy, at least you will get some sort of "credit" for the article content.

It is going to take some time, but in the long haul you will start to see what works for your niche, writing style and products. Just remember to analyze your results and don't just submit and forget about it!

Respectfully,
Allen Graves

You can also use special HTML code for this if it's accepted