Being effective with TIERED programs, aka make 10% of the guy below you, etc...

Anyone in here have much experience maximizing your money making potential in those tiered money making plans such as what you see with Pampered Chef or any other company that gets you to sign other people up below you, and what they make/earn you get 10% of, etc...

This is never fun for anyone starting at the bottom of the chain (and probably unrealistic to be very successful), but if you have an opportunity to be at/near the top, it can be a good thing I assume.

There is a pretty cool health product coming on the market soon that has million dollar investors behind it and I have the opportunity to be near the top and start building a group of people beneath me so I am curious what are often solid steps one can take to maximize the effectiveness of the chain?

I am not good at selling, so going out and talking to people on the street, etc.. isn't going to work for me, but I am good at building websites, social networking, etc... so that is the route I will most likely do.

I plan on buying up some domains related to this product and trying to springboard off that and hopefully drive traffic to the sites and get people to sign up under me online, versus in person. So any tips to maximizing pageviews for this idea is always appreciated.

btw - I cannot talk about the product at this time, I would actually get a good buddy of mine in serious trouble.