The $1 WSO...

one dollar?

You say you think this is the best price on WSO's and I have to say I think so too.

and for the same reason you are thinking, about having to at least shown the ability to pay. That will definitely get you less opt-ins, but at least they should be somewhat proven to be a potential revenue source

There is no general consensus.

Test it for yourself.

I wouldn't run one. If a customer is not willing to pay more than $1, or wants your WSO for free, the name is pretty much worthless.

My first WSO was $5.95 and I thought that was too low.

The list I got from it was not strong. But the list you would get from a free or $1 WSO would be a joke, in my opinion.

But hey, try it. It will only cost you $40.

Of course each niche and business will demand different approaches. But I agree that a one dollar product should promote a buyers mentality.

Actually, a $1 WSO is a good tactic as it eliminates freebie hunters from your list as well as giving you maximum exposure. There are also many one month for a dollar trial memberships that do super. Try to over deliver and you will get customers that want more. What you want is rave reviews. Focus on bringing high value to your users. All the best to you.

It really depends on what your goal is. To how I see it though, I would never buy a product for $1 because it just means it is useless. If it is a FREE WSO then at least it gives the impression that you giving back to the community.

But then again, if you are building a list to smash affiliate offers to then I recommend NOT do a free WSO at all because it will just make you look bad, just my opinion.

Agree, testing the $1 WSO is worth it. You can separate the buyer from freebies. Most importantly, you must give them value.

Yes the 1$ concept is good as you are building the buyer list and weeding out the freebie secrets. I sell my products on Clickbank for $3 as that's their lowest.

I'd try to add a bit more value and sell it at $7 with 100% commissions to affiliates if the object is to grow a 'buyers' list.

Selling a product for $1 is a brilliant strategy that has been used by muli-million dollar offline businesses for years. The whole purpose is not to make money, but to find out who has a credit card. However, it's super important that the $1 product is positioned in the right way, is worth at least 20 - 30 times the price - and delivers high quality content.

The problem with creating a $1 WSO is that a lot of people inside the WSO section of this forum automatically perceive the products as low quality, regardless of the price. I would imagine it's harder to position a quality product for $1 as a WSO.

Now, having a $1 product as your OTO tripwire will generate you anywhere from 20 - 30 buyers out of every 100 people that come through your squeeze page. Again though, the product must be positioned in the right way.

I've tested this extensively... and... a $1 buyer is no different than a $10 buyer. The point is to see who has the credit cards. Not to mention, if you over deliver on that $1 product there's a much better chance of making more sales on the back end of your funnel from those buyers.

I generate 30 buyers on average from every 100 people who sign up on my squeeze pages. That's 30 people looking at my upsell who have just used their credit card moments ago. This is huge.

Problem is, if you don't position the product as a premium product - and you don't convince people that your goal is to not make money, but to overdeliver, well then it's pointless. It's the positioning of the product that counts. And as I say, it's hard to position a low priced product as a premium product inside the WSO section of this forum because of how much rubbish is already in there.

But to anyone who's not ignorant to the potential of this strategy (the people who never walk the talk) I suggest you test it for yourself outside the forum.

Declan.

I think Declan has pretty much nailed it there, and here is the real gold in his post:

"I've tested this extensively... and... a $1 buyer is no different than a $10 buyer. "

A buyer is a buyer. I have an aggressive funnel that pitches a $395 package off the back of a $7 front end and the conversion is very good. Even though other said "there is no way because a $7 buyer is totally different from a $400 buyer"

Andy

I'd go for $5, or higher. I agree with the argument that if someone can't spend at least $5, they are likely unwilling to spend much in the future....unless you simply want to spread the word about your venture

If you are going to build list from your WSO, then certainly go for $1 WSO instead of free one.

What is a popular tactic, as seen in the WSO section, is to release a product at standard price (say $5-$9) or so, and let it run for while. Months later after pretty much all activity on it is done, bump it and change the price to $1. Testing the waters and aiming to add subscribers and some oto sales.
Haven't tried this myself but I do see it happening - and sometimes from some people with great product sales behind them.

Crucial difference - $1 still means 'i need to put my hand in pocket to get some cash out' as opposed to free 'what have I got to lose'

$1 customer can be upsold to $100 and upwards, bit more difficult with free

YOU WILL NEVER FIND THE ANSWER OUT, UNTIL YOU FINALLY TEST IT OUT A/B TEST

With a $1 WSO you'll get a much smaller list of buyers, but they'll be a lot better qualified.

Which one you need most is a question that you have to answer.

Honestly, I think you should charge whatever you think your information is worth. Yes, someone spending $1 has told you they are a buyer and have the ability to spend money. But people buying at that price point also tend to be low quality customers who never take action on anything and always expect the most amount of support and help from you.

The absolute best customers you can have are those who buy at high price points.

I'd prefer 10 $1 BUYERS than 100's of freebie seekers.

At least those 10 buyers have shown they can take action and have the means to buy something.

Those 100 freebie seekers might be just that - freebie seekers who collect WSO's for fun, never take action, and never buy.

Someone who buys something from you is more likely to buy from you again (assuming your first product was quality).

And when someone gets something for free they often don't see the value in it. They don't take action as it was just something free they took for the sake of having not because they really wanted it.