The MOST Valuable Marketing tool in your opinion is:

40 replies
I've been marketing online now for 18 years, and a few tools have withstood the test of mind and time.

Here's 3 of mine:

1.) Autoresponder (of course). It's the way I touch base with my community, sell my products and promote affiliate goodies as well.

2.) A Feed Reader. In this case, feedly: your news. delivered. . Invaluable for staying abreast of trends.

3.) Advanced Google Search. Did you know Google offers a huge array of search operators that allow you to zero in on specific documents like FB likes, PDFs, images with creative commons licenses etc.?

How 'bout you?
#marketing #opinion #tool #valuable
  • Profile picture of the author Shaneman
    I agree - the autoresponder is a very valuable tool - it is amazing how many different autoresponder companies there are around.

    I have to say Wordpress. As it is a great platform for creating websites - it it is very versatile with the many different plugins and themes that can be used which makes each website unique.
    {{ DiscussionBoard.errors[9103989].message }}
    • Profile picture of the author The Niche Man
      It varies based on the market climate, the challenges and the changes taking place. But right now it's
      My Adbeat software program. It let's me ...

      -See all of the ads my competitors are using,
      -Find competitors I didn't even know I had.
      -Let's me spit test their copy - to see what's working real time.
      Plus a boat load of other stuff I discovered on my own.

      And of course my niche marketing software.
      Signature
      Download "Free 80 Page E-Book"
      "201 Ways To Live Better On Less Money".
      "Because The Easiest Way To Make Money is ... ... By Saving Some First!"
      {{ DiscussionBoard.errors[9104019].message }}
  • Profile picture of the author betterwtveter
    1.) List Building from an Auto Responder
    2.) A Good Sales Page
    3.) Customer Service
    {{ DiscussionBoard.errors[9104205].message }}
  • Profile picture of the author Skribblez
    Autoresponder, Google Alerts, Feed Reader
    Signature
    STYLE BAKERY | Style Baked Fresh Daily
    {{ DiscussionBoard.errors[9104242].message }}
  • Profile picture of the author David Black 68
    I'd just like to sing my praises for Wordpress..

    The time I used to spend coding sites when now, I just click a few buttons and add a few plugins.. Everything looks good and works well.

    Lots of time left for marketing and communicating my message.
    {{ DiscussionBoard.errors[9104879].message }}
  • Profile picture of the author Malteaser
    Auto responder as it allows me to ''sell myself'' as a credible source to my followers through value driven posts making it easier for me to build a relationship with them and eventually sell to them!
    {{ DiscussionBoard.errors[9105032].message }}
  • Profile picture of the author gcbmark20
    RIGHT NOW for me it has to be...

    ...Optimize Press 2.0

    What a TOOL.

    Professional, clean layout, easy to create stunning looking pages for your
    funnels.

    Well worth the investment if you ask me.
    {{ DiscussionBoard.errors[9105037].message }}
  • Profile picture of the author jamescanz
    OptimizePress, the ultimate internet marketing swiss army knife

    Save me the hassle of trying to figure out html in a short period of time
    {{ DiscussionBoard.errors[9105198].message }}
    • Profile picture of the author Skytender
      One word,...imagination!

      This is by far the best tool we got.

      A close second I agree is the auto responder... seems like a dime a dozen out there. I recently came across a nice suite of tools for promoting ANY program. Comes with 10,000 subscriber list room. Wordpress Site with complete control of c-panel, hosting is included, web conference software, lead capture infrastructure, and training from pros twice a week. I get it all for under a 20 spot. I LOVE IT!

      third I would have to say is forums and mastermind groups just like this here. Without this tool I would NEVER be making money like I am in my PJ's.

      THANKyou WF
      {{ DiscussionBoard.errors[9105249].message }}
  • Profile picture of the author Marco Moeschter
    I guess it's also my autoresponder for me on spot number 1 because this tool brings the difference between following up with my audience and making sales or not.

    On spot number two would I vote camtasia because I do a lot of videos and use it almost daily.

    Number three isn't spectacular at all because it's word for windows. I write a lot and use it daily to write down all things I have to write down.
    {{ DiscussionBoard.errors[9105394].message }}
  • Profile picture of the author shane_k
    I would have to say hypertracker.com or any other split testing software/website.

    It takes the guess work out of everything and gives you an absolute clear picture on what is working, and what is not.

    This way you focus your energy and efforts on only the actions that bring the most results.
    {{ DiscussionBoard.errors[9105480].message }}
  • Profile picture of the author nicholasb
    lead pages and aweber are working good for me.

    A good lead capture page software, and an autoreponder is just about all you need
    {{ DiscussionBoard.errors[9105487].message }}
  • Profile picture of the author serryjw
    This is the third time in a week I have posted this; The MOST important element to IM success is having a solid, long term relationship with your merchant BANK. All the above are great but they are technology that can be replaced with the next shiny object. IF you can't process V/MC, you are out of business!

    Namaste
    {{ DiscussionBoard.errors[9105504].message }}
    • Profile picture of the author sharonreece
      2-way texting capacity. I'm finding it's much more effective than email.
      Signature

      Build any business with a 21st century system that works for everyone. Earn most as a founder before full launch.

      {{ DiscussionBoard.errors[9105506].message }}
  • Profile picture of the author websense
    Wordpress. coming from a web developer it's hard to say, but combined with the plug-ins it's a godsend.
    Signature

    See My Full Tutorials Free - WebUnknown.com

    {{ DiscussionBoard.errors[9105541].message }}
  • Profile picture of the author Pitchfork Marketing
    Banned
    This is a good question...

    So in effort to give my favorites while trying to give you something different than what most my say I'll post my top three list.

    1) Quality Click Control - I dumped hypertracker and pretty links pro for it. Just has more features. here's a tutorial and a few techniques I made using QCC.

    2) W3 Total Cache - Really speeds up my site. and it works well with cloudfare and maxCDN (Both which are also nice)

    3) OnePress Image Elevator - This one is very convenient..if you use a lot of images on your wordpress site...you're gonna love this one.

    Hope I helped :-)
    {{ DiscussionBoard.errors[9105552].message }}
  • Profile picture of the author uniquedesignxx
    Banned
    [DELETED]
    {{ DiscussionBoard.errors[9105564].message }}
  • Profile picture of the author theemperor
    WordPress. Can't live without it.

    Plus autoresponder and consistency!
    {{ DiscussionBoard.errors[9105993].message }}
  • Profile picture of the author jkennedy
    1. Autoresponder - I shouldn't have to say why.
    2. Microsoft Word - Because there's nothing like writing up a quick (value packed) report and popping it up as a WSO. (profit, listbuilding, authority, etc.)
    3. Camtasia - Because videos make things awesome.

    Runner Up:
    4. Jing - Because "print screen" paste to Paint is just sooo 1990's.
    {{ DiscussionBoard.errors[9106154].message }}
  • Profile picture of the author DURABLEOILCOM
    Getresponse
    Warrior Forum
    Blogger
    {{ DiscussionBoard.errors[9106159].message }}
  • Profile picture of the author cyberzolo
    Warrior Forum and commenting on blogs
    {{ DiscussionBoard.errors[9106181].message }}
  • Profile picture of the author John D
    Auto-responder, a lead capture page, and the knowledge to drive traffic to it. That's really all you need.
    {{ DiscussionBoard.errors[9106186].message }}
  • Profile picture of the author dejaone
    It depends on what you do:

    1. SEO - cognitiveseo, majestic seo, Moz
    2. Emails: aweber, Send Better Email | MailChimp
    3. Social media: Hootsuite, buffer
    4. Forum marketing: Smart Forum Marketing Made Easy
    {{ DiscussionBoard.errors[9106219].message }}
  • Profile picture of the author chrisbhmg
    1- Focus and really know what you're doing
    2- Autoresponder / Very good Email marketing solution
    3- OptimizePress2
    {{ DiscussionBoard.errors[9199690].message }}
  • {{ DiscussionBoard.errors[9199881].message }}
    • Profile picture of the author JohnMcCabe
      Has to be that blob of grayish-pink mush holding my ears apart...:p

      Originally Posted by gcbmark20 View Post

      RIGHT NOW for me it has to be...

      ...Optimize Press 2.0
      Originally Posted by jamescanz View Post

      OptimizePress, the ultimate internet marketing swiss army knife
      Looking at your avatars, are you sure you two aren't related?:confused:
      {{ DiscussionBoard.errors[9199925].message }}
      • Profile picture of the author bigandy1
        I think the biggest asset you can have is determination and effort your product can only be as good as you can make it to be
        {{ DiscussionBoard.errors[9473853].message }}
  • Profile picture of the author Randall Magwood
    I would have to go with email marketing - more specifically an autoresponder. This is where the bulk of your sales will come from... especially after acquiring a new customer for the 1st time. I would spend most of my time developing a great email marketing campaign before getting traffic. Traffic and leads are easy - converting them is the tricky part.
    {{ DiscussionBoard.errors[9473973].message }}
  • Profile picture of the author wisevice
    Human - a good programer worth gold of his weight. Thank you programers for giving me what I needed and wanted.
    {{ DiscussionBoard.errors[9473982].message }}
  • Profile picture of the author JohnZ
    Personally, I'm a big fan of WordPress and Aweber. These tools are easy to use and can help you build the foundation of your online business. They also require minimum costs so anyone can try them.
    Signature
    {{ DiscussionBoard.errors[9478913].message }}
  • Profile picture of the author Chris30K
    Originally Posted by barbling View Post

    I've been marketing online now for 18 years, and a few tools have withstood the test of mind and time.

    Here's 3 of mine:

    1.) Autoresponder (of course). It's the way I touch base with my community, sell my products and promote affiliate goodies as well.

    2.) A Feed Reader. In this case, feedly: your news. delivered. . Invaluable for staying abreast of trends.

    3.) Advanced Google Search. Did you know Google offers a huge array of search operators that allow you to zero in on specific documents like FB likes, PDFs, images with creative commons licenses etc.?

    How 'bout you?
    E-Mail & Phone
    Signature

    Chic Fil A > McDonald's

    {{ DiscussionBoard.errors[9478916].message }}
  • Profile picture of the author Christian B
    Hello,

    1) A brain
    2) Guts
    {{ DiscussionBoard.errors[9478990].message }}
  • Profile picture of the author Christian Swift
    Your PERSONALITY!

    Let's face it, you could use all the marketing tools in the world, but if you don't come across in the right way to your prospects, readers and clients, then nobody is going to buy from you - PERIOD!

    Christian
    Signature
    Revealed: "The 7 Horrendous Mistakes Beginner Internet Marketers Make in Their Business That Stop Them From Ever Making Any Money Online"

    Click HERE To Grab Your Free Report!
    {{ DiscussionBoard.errors[9480972].message }}
  • Profile picture of the author kashif86
    "Internet Business Promoter" is the best internet marketing tool.
    Signature

    Do you want Dye Sublimation Blanks costumes or outdoor marketing solutions for exhibition display stands?

    {{ DiscussionBoard.errors[9480977].message }}
  • Profile picture of the author kevin timothy
    A follow-up plan is my most valuable tool.

    Even the major conglomerates, retail chains,
    and service companies has some type of procedure
    to get back to their interested market.

    It doesn't neccessarily have to be autoresponders
    (although they are efficient), but a streamlined way
    to manage your contacts.
    Signature
    Your Funnel is Waiting. Fill It With Unlimited Leads
    {{ DiscussionBoard.errors[9481023].message }}
    • Profile picture of the author RobLowe
      Autoresponder is a classic that evolves in terms of use. YouTube is getting better every day, and webinars are great for increasing engagement and generating real leads.
      {{ DiscussionBoard.errors[9481047].message }}
  • Profile picture of the author melprise
    Wordpress---makes setting up an effective monetized site simple and modular (using your choice of plugins). No need to have coding knowledge to put advanced features on your blog/site.

    Keyword tools---Google keyword planner et al provides an objective metric for keyword marketing, by identifying which terms get what amount of monthly traffic.

    SEO toolbars/add-ons---Browser additions for Firefox, Chrome etc make it easy to know the authority status or other details of domains and webpages per keyword. Very useful for competition analysis.
    {{ DiscussionBoard.errors[9481093].message }}
  • Profile picture of the author Raydal
    I was blown away when I first learned about the
    technology of the autoresponder when I started out
    over 12 years ago. But blogs would take a second
    for me and then payment processors such as Paypal.

    -Ray Edwards
    Signature
    The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
    {{ DiscussionBoard.errors[9481122].message }}
  • Profile picture of the author UBotBuddy
    UBot Studio
    Signature
    UBot Expert
    Need a Demo, Proof of Concept, Product Creation, UBot Source Code or Training?
    Just Ask Me! Psst...for ubot training I give discounts
    {{ DiscussionBoard.errors[9481612].message }}

Trending Topics