How To Choose A Good Solo Ad Vendor and Evaluate A Solo Ad Campaign

So before I go into detail and explain how to choose a good solo ad vendor and evaluate a solo ad campaign, I would like to first explain what a solo ad is in case any newbies come across this post and have no idea what I am talking about.

So when one purchases a solo ad, s/he is normally ''buying clicks'' and you would buy said clicks from someone who markets your same very niche so that you market your offer to a targeted list. Typically, you will pay $45-$50 for 100 Clicks and I suggest you start by testing small with a vendor before purchasing any more clicks.

With this said, not every solo ad vendor will provide you with a great list that will get you laser targeted leads. Given our goal is to build our list as this is going to act as our ATM machine, we want to be sure to ask the solo ad vendor the right questions.

So when reaching out to a solo ad vendor we want to ask him the following:

1. Which countries is his list more or less made up of - be sure it targets English speaking countries as you want your readers to understand what you are promoting to them
2. Do they use a ''rotator'', if they do, I would stay clear away from them
3. Which "niche" is their list in to make sure that they will be responsive to what you are offering (common sense right? )

Now let's say we set our solo ad campaign, how are we going to be sure we had a great campaign at the end of the day? Ask yourself, how many opt-ins/ leads did I get? If you got over 25% opt-ins then I would say that is a good number even if you didn't get any sales. Remember that the money is in the back end as you will be e-mailing your list everyday and building that relationship with them, you are going to make money with that list in the future even if you are crappy at e-mail marketing. With this said, if you had a bad experience with a solo ad make sure you don't give up, keep testing and testing until you see your list grow and conversions start to take place!