Remember the basics, lessons from a pensioner!

0 replies
Had lunch with a friend yesterday who was interested in learning a bit about generating online income and was considering buying my book (http://how-not-to-be-an-internet-millionaire.com/). He is a retired gentleman (74 y/o), very nice chap and not computer / internet / software savvy at all, so I offered to give him a free copy - he was most grateful and paid for lunch

We had a good chat and one of the things that came out of our conversation was that many people don't realise the mechanisms that are commonly used to make money online. I explained that in my opinion, ultimately it is all about traffic, if you can generate traffic and have mechanisms in place to leverage it to generate more traffic, that is the first thing.

Once you have the traffic you need to be able to divert some of it to things that make money. People buy stuff all the time, I for example am a sucker for things to do with photography, such as books, videos, lenses, cameras, accessories etc. Everyone has their things that they buy. So as a "traffic master" online, all you need to do is get yourself in between the traffic that you generate and the things they want to spend money on. This can be done in many ways, you can either create your own products and sell them directly, create products and let other people sell and ship them, sell other peoples products or simply refer sales to other peoples sites and pages.

From each of these methods there is a little profit waiting for you which is coming from the proceeds of the sale, so you are not swindling your friends and family by referring them (as in many network marketing schemes) in fact all you are doing is becoming part of the marketing engine for large or small companies, something that they would spend on anyway.

Its all highly ethical, but remember success depends on volume and you will only get volume if you deliver value. This is what I call the "Google economy", think about how Google delivers massive value every day, by giving you search access to everything on the planet for free. Think of the amount of computing power that Google puts in your hands with every search that you do. They give you this value for free and consequently grew to being one of the largest companies in the world with a $10 Billion profit (The World) So the trick is in figuring out how to turn the value you give out into income, which you would rightly deserve in exchange for the value you give.

It was a good wake up call for me to remember the basics of this business and not simply assume that people visiting my site and pages automatically know how this all works!
#basics #lessons #list aquisition #marketing #pensioner #remember #value list

Trending Topics