From my experience, I think a lot of us in the personal development, self-help, self improvement niche got it wrong.
It's like when we hear a reader say he lacks confidence, wants to get over fears or something, we assume that he's willing to buy a product that'd give him confidence or help him get over his fears.
But that's rarely the case.
If however, we find out that the reader wants confidence to talk to women, then we can sell him a course on how to meet women.
So how do you guys find out the specific pains somebody is going through?
How do you find out exactly what they want to buy?
What are the kind of things somebody would say so that we would know they're willing to fork out cash for something?
Just hoping that we all can share.