To people in the personal development niche- How do you find out what people really want to buy?

12 replies
Hey guys,

As above.

From my experience, I think a lot of us in the personal development, self-help, self improvement niche got it wrong.

It's like when we hear a reader say he lacks confidence, wants to get over fears or something, we assume that he's willing to buy a product that'd give him confidence or help him get over his fears.

But that's rarely the case.

If however, we find out that the reader wants confidence to talk to women, then we can sell him a course on how to meet women.

So how do you guys find out the specific pains somebody is going through?

How do you find out exactly what they want to buy?

What are the kind of things somebody would say so that we would know they're willing to fork out cash for something?

Just hoping that we all can share.

Thanks!
#buy #development #find #niche #people #personal
  • Profile picture of the author Mark Tandan
    Simple answer, rarely done, is to ask. Literally build a series of emails in which you (a) suggest some of the struggles you've gone through and ask if anyone has the same challenges. Then (b) ask your subscribers if there are other areas they struggle with.

    Reply to each email personally. You'd be amazed what people will share if you just go out and ask them.
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    • Profile picture of the author Philipg68
      Hi If you were to google the top ten sites on personal developement and join there blogs, and then participate in these blogs you would collect a great deal of data as to what people are talking about, also you could advise them, help them,
      and you will be seen as and expert in this subject, you will also be able to recommend a free product at first and get their confidence then recommend otherproducts ect.
      It may be a slow process but once you get one client the word will spread and it
      will give you a solid foundation, and you could create a membership site,
      I hope this may help you in you thoughts to get you developing your enterprise.
      Best Regards
      Philipg68
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    • Profile picture of the author Anthony J Namata
      Originally Posted by Mark Tandan View Post

      Simple answer, rarely done, is to ask. Literally build a series of emails in which you (a) suggest some of the struggles you've gone through and ask if anyone has the same challenges. Then (b) ask your subscribers if there are other areas they struggle with.

      Reply to each email personally. You'd be amazed what people will share if you just go out and ask them.
      I like this response, Mark. People don't ask, they'd rather guess their way around the block. You're giving me an idea...it has to be said. :-)
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  • Profile picture of the author joaquin112
    A survey is the easiest way to find out. Being involved in the niche, analyzing competitor's products and talking one to one with your target audience also helps.
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  • Profile picture of the author ErinWalsh
    Any personal development products that help a person either boost their personal self-esteem or help them improve their skills for service are often winners. For instance, people could take a class to learn how to code websites and offer that skill in the future. Otherwise, you could sell products that explain how to encounter roadbloacks to success.
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  • Profile picture of the author aldentan
    Cool thanks guys!

    I've got another question, not really sure how to go about it though.

    What are the common things potential customers would say in personal development? And how do you detect what they want to buy?

    Pertaining to my first post, I think a lot of us miss it.

    When I hear a reader saying they lack confidence because they just broke up with their partner, I automatically assumed they wanted a product on confidence.

    But in actual fact, a more sensible idea would be that they wanted a product on dating.

    Get what I mean?
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  • Profile picture of the author Marco Moeschter
    To answer both of your question the best way is always to ask them if you have already a list of people or a blog, fanpage ask them what the really want or struggle with. You can also search for forums in this niche exactly. Those forums are full of people with problems. Another way is to search google with the search term FAQ for self improvement or self development and you'll find a lot of answers.

    Nobody in here can give you the exact answer just you can when you spent some time to make a proper research.
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  • Profile picture of the author RowenaFanning
    Writer a touchy article and post it somewhere else to see how people respond to it. Afterwards, read between the lines of everybody's comments and try to see what are the things they stress out the most and the ones they might need help with.
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    • Profile picture of the author bdpop
      I know I'm just restating what's already been said, but I absolutely agree that the best way to proceed is to actually ask your current list directly. It' simple enough and yet so few of us actually bother to do it, regardless of the niche.
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      • Profile picture of the author JohnMcCabe
        Originally Posted by aldentan View Post

        Cool thanks guys!

        I've got another question, not really sure how to go about it though.

        What are the common things potential customers would say in personal development? And how do you detect what they want to buy?

        Pertaining to my first post, I think a lot of us miss it.

        When I hear a reader saying they lack confidence because they just broke up with their partner, I automatically assumed they wanted a product on confidence.

        But in actual fact, a more sensible idea would be that they wanted a product on dating.

        Get what I mean?
        Yes, and you're still missing the boat.

        Other than the info collectors, people don't want to buy products at all.

        There's something in their life they want to be different. Your product is only the tool to help them bring that about.

        Look at your own example. Someone who's just gone through a breakup, particularly a bad breakup, likely has spent some time feeling really, really rotten. They don't want to feel rotten again.

        They don't want a product on confidence.

        They don't want a product on dating.

        They don't want a product at all.

        They want something to reassure them that if they get back on the horse, they won't feel that rotten again. Offer them that.
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  • Profile picture of the author travlinguy
    Every last thing people buy, they buy so they can feel better about something. If a guy goes to the hardware store to get a new faucet so his wife will get off his back, he's doing it to feel better. You might have to dig a few layers deep with the rationale but that's always what's behind virtually every purchase.

    Personal development isn't a niche. It's a massive market. So what do people want? They want to feel better. They want more confidence. They want more intimacy with others. They want more money. They want to look better. They want their partners to love them more, respect them more. They want to be trusted.

    The list could go on forever and the results would span many true niches. You'd also get into cross promotions. For example, if a teen had a bunch of zits he might feel shy approaching girls. So a pimple cure could actually be a self esteem booster.

    If you're really looking for answers why not do a search for: top 10 problems of _______. Then fill in the blank. Women, men, kids age 8 to 12, public speakers, new managers, people just discharged from the service, new college grads... There's a ton of info out there. Find a niche you relate to and then put yourself in that person's place and ask, what's the fix for this? It almost always comes back to self esteem but selling self esteem fixes is a dead end because almost no one thinks they're lacking in self esteem.

    Being able to talk slick to chicks fixes some folks' self esteem issues. Good luck.
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  • Profile picture of the author thedanbrown
    One great way is to search through niche forums and look at the questions people are asking. Also, go on to google keyword planner and search for relevant queries you found in the forum and see what the related keywords are.
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