Email marketing provider that won't send emails to promo tab in gmail?

16 replies
I was wondering if anyone knew of an email marketing provider whose emails would NOT got to the promo tab in gmail. I tried out MailChimp, but they do go to the promo tab. Was hoping someone else had some previous experience with this, or tips on what to do to your email/send from address/header/footer/etc to perhaps move it to the primary tab on its own.
#email #emails #gmail #marketing #promo #provider #send #tab
  • Profile picture of the author keyuria
    It is not possible because the trick that Google uses is Unsubscribe link within the email and all the email autoresponders put that Unsubscribe link within their email so no chance.

    It can only happen if the user puts your email in the primary tab themselves.

    No other way that I know of.
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  • Profile picture of the author BradVert2013
    I actually like having the promo tab for commercial emails. It keeps my inbox more organized. I still do read the emails in the promo section.

    Also, I get an alert on my iPhone whenever I get an email. Emails in the promo section don't activate the alert, otherwise it'd be going off all the time. Lol.
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  • Profile picture of the author Onora Oz
    Tell your subscribers what to do. It's easy. They just need to right click and move the message to the primary tab.
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    • Profile picture of the author Coby
      Originally Posted by hpgoodboy View Post

      It depends on what you send and what your subscribers do.

      If you send excellent content and the majority of your subscribers move your messages to the regular inbox then your messages will by default go to the inbox.
      This is not completely true. People actually have to move it to the primary tab AND tell Gmail to send it there from that point forward. Just moving it there does not automatically make it land in the primary tab every time.

      Originally Posted by keyuria View Post

      It is not possible because the trick that Google uses is Unsubscribe link within the email and all the email autoresponders put that Unsubscribe link within their email so no chance.

      It can only happen if the user puts your email in the primary tab themselves.

      No other way that I know of.
      This is also another myth.

      Gmail does not use the unsub link as a tool to know where to place the email. You are on the right track though. What Gmail actually uses is something called an "unsubscribe header" which is something added to the "source" of the email and something that the majority of subscribers never actually see.

      Originally Posted by Onora Oz View Post

      Tell your subscribers what to do. It's easy. They just need to right click and move the message to the primary tab.
      This sounds good in theory, but unfortunately humans are extremely lazy and few will actually take the time to do this. Although, asking them doesn't hurt and is definitely better than not doing anything at all.

      Hope this helps. Good luck.

      Cheers,
      Coby
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  • Profile picture of the author awledd
    aweber delivers to inbox. but these days i am seeing the emails are land in spam folder. dono what?
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  • Profile picture of the author Coby
    The only way to truly land in the inbox without begging your subscribers is to go self-hosted...

    1) You will need to setup DKIM and SPF properly.

    2) You will need to use a well known third party SMTP provider.

    3) A dedicated IP address will also help.

    4) You will also need to ensure that you don't include "unsubscriber headers". (this is not the same as an unsub link - you still need that)

    If you plan on using a provider like Aweber, GetResponse, etc you will have a very hard time landing in the primary inbox tab. In fact without intervention from your subscriber (telling Gmail to put your content in the primary tab) you will never land in the primary tab using a third party service like Aweber.

    Good luck.

    Cheers,
    Coby
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  • Profile picture of the author smartman
    i have been sending emails for my clients and yes they land straigt in inbox and not promotions , which helps in getting clicks!

    The set up and the content does play a trick but it is not simply not restricted to that.
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    • Profile picture of the author TheGMa
      Originally Posted by smartman View Post

      i have been sending emails for my clients and yes they land straigt in inbox and not promotions , which helps in getting clicks!

      The set up and the content does play a trick but it is not simply not restricted to that.
      Hi smartman!

      I had no idea anyone was having a problem with this. Dang. Another cotton' pickin' challenge.

      The promo emails I receive all land in my main box.

      But then, I disabled the promo and social tabs, and my mailbox receipts are limited to opt-ins that really interest me.

      - Annie
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  • Profile picture of the author Stuart Walker
    If someone is a real fan of you / your site / product they will read it whether it lands in the promo or inbox.

    Sure some might miss some emails because of it but overall it doesn't make a huge difference.

    If Gmail tells me there are emails in my promo box I go look at them. If one is from a company or marketer I like to hear from I open it.

    My open rates are still good despite the promo tab.
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  • Profile picture of the author nicholasb
    I use aWeber and know how to stay out of the promo tab. It's a matter of how you do your emails more thing anything.
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    • Profile picture of the author Coby
      Originally Posted by Stuart Walker View Post

      If someone is a real fan of you / your site / product they will read it whether it lands in the promo or inbox.

      Sure some might miss some emails because of it but overall it doesn't make a huge difference.

      If Gmail tells me there are emails in my promo box I go look at them. If one is from a company or marketer I like to hear from I open it.

      My open rates are still good despite the promo tab.
      This sounds good in theory. But in practice this is heavily flawed...

      First problem is that you are assuming all your subscribers use Gmail the same way as you - which is highly unlikely...

      Second - You can't expect humans to NOT be lazy! People don't really care about the Promo tab as much as you think... Otherwise Gmail would have already abandoned it... People rarely hunt for emails, even from folks they like.

      And you might think your open rates haven't dropped, but until you test it by actually landing in the primary tab you will have no idea...

      I have tested both (and continue to do so) and there is a huge difference...

      Originally Posted by nicholasb View Post

      I use aWeber and know how to stay out of the promo tab. It's a matter of how you do your emails more thing anything.
      Nope. Not possible!

      No matter how you format your Aweber/GetResponse/iContact, etc, emails you will never land in the primary tab (without intervention from your subscriber)...

      There are two main reasons why Aweber can't land in the primary tab without help...

      1.) Your emails are signed "by Aweber" so when you send your emails it will say "From: Coby via Aweber.com". This is where DKIM and SPF come into play.

      2.) Unsubscribe header. All emails generated by Aweber, GetResponse et al. include what is known as an "unsubscribe header". This is a piece of information in the source of the email that let's the ISP know how the subscriber can unsubscribe.

      So the only way to land in the primary tab at Aweber is to educate your customers about the tabs and then beg them to move your emails to the primary tab AND set a filter to tell Gmail to always put your emails in the primary tab.

      Hope this helps.

      Cheers,
      Coby

      P.S. I send over a million emails a month using both third party services (Aweber and GetResponse) and 2 of my own self-hosted autoresponders.
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  • Profile picture of the author Coby
    Originally Posted by nicholasb View Post

    you know a lot of big words good for you, but I do use aweber and I do stay out of the promo tab.

    Pitch Removed
    I just opted into your list and it went to my promotions tab...

    And your reply sounds like a sales pitch for coaching... :rolleyes:

    Cheers,
    Coby

    P.S. Are DKIM and SPF the "big words" you are referring to? Because those are technically acronyms, not words.
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  • Profile picture of the author Coby
    Here a screenshot from my test Gmail account... These are all self-hosted emails...



    Cheers,
    Coby

    P.S. Even Aweber talks about how the emails go to the Promotions tab here: http://www.aweber.com/blog/email-mar...-inbox-tab.htm
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  • Profile picture of the author Randall Magwood
    My aweber emails dont go to the promo tab. You should try them, or Getresponse.
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    • Profile picture of the author Hilltop
      Holy stuff, ya'll.

      As a new warriorforum member, to mention that I am impressed would be a serious understatement.

      The suggestions and debate within this thread are far more than I expected; and I appreciate each and every one.

      I have had luck with Aweber when working with a previous company but never known it to go straight to the primary tab. (Hence the reason for me looking elsewhere in this job.) I have not however followed every step in some of the replies... so that would be a good place to start for me too.

      Additionally, I think as a member msgd me, a good idea is to direct them what to do with my email with text and images in my thank you page. People ARE lazy, but hell, it can't hurt. And I'm not a fan of emailing garbage either. I'm trying to impress upon our clients that we are the experts, so in theory, they will want to read what I have to send. (fingers crossed )

      Again, big thanks to everyone!!
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  • Profile picture of the author Ron Killian
    I am no email expert by any means, but it seems that subscriber interaction is a huge key. I've noticed when I stop opening emails from a given source, that after a while they start going into the promo tab. It's a for sure with hot mail.

    Further evidence suggests that when you do not communicate on a regular basis with a list, later on you get pretty poor open rates, if any at all.

    Am I way off base?
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