blog post>squeeze page?

9 replies
I was wondering about something in terms of blogs. One of the things I notice about some people's businesses especially the "internet gurus" is that they send most of their traffic to a squeeze page which is understandable. But would you do the same thing with a blog? For instance, say you have a blog post and then after the post you give a little spill for a call to action and then provide a link to your squeeze page.

Is this a good idea? Or should you just have a opt-in form on the sidebar like the norm and an opt-in form at the bottom of your post? Thoughts?
#blog #page #post&gtsqueeze #post>squeeze
  • Profile picture of the author chrislewis217
    Anybody? Ha ha
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  • Profile picture of the author sovannachuon
    When I first started with Internet Marketing six months ago, I was taught to send traffic to your squeeze pages, add C.T.A in the blog post numerous of times and have banners in multiple spots of your blog. I quickly learn that you need to focus on providing value so your audience stay longer and return often. Then, you eventually slide in a no brainer offer so they will optin. This is a long process to build your list. I'm still learning...

    If anyone has anything else to add, please feel free to do so.
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    • Profile picture of the author marketingdynasty
      Use your blog as a branding tool and to add value to your visitors. When you focus on adding value at first, you will turn your visitors into fans of yours. Then you can easily add an opt-in box to your blog for your establish fans to start signing up to your list.
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      • Profile picture of the author chrislewis217
        Originally Posted by instantclassic View Post

        Use your blog as a branding tool and to add value to your visitors. When you focus on adding value at first, you will turn your visitors into fans of yours. Then you can easily add an opt-in box to your blog for your establish fans to start signing up to your list.
        I absolutely agree that adding value is foremost priority. Just wondering if adding an opt in box or sending your readers to a squeeze page from your blog post and which is more effective.
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        • Profile picture of the author Stephen Williams
          Sending your visitors to a blog, that has a sign up box on it is the best way.

          (shameful self promo here)--->See my blog for the perfect example.

          p.s all websites should have a sign up form in the right hand corner ABOVE the
          fold.

          ALL websites.

          Thank you for reading.

          PPS - link to your blog in sigs.
          People like blogs but don't always like going to squeeze pages.
          Signature
          Right To The Point

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          • Profile picture of the author madhushan
            I would suggest adding an opt-in box at the right-top of your website, so that it is visible no matter which blogpost the user reads. But, I wouldn't leave a link to squeeze page at the end of every blogpost. That would make you look desperate for sign-ups, in the eyes of the reader.

            However, there is a valid arguement that when you add opt-in box only at the top of your blog, the reader has to scroll up to sign up, and this may reduce your conversions. There is a brilliant way to counter this drawback. You can link to other relevant blogposts within your blog. This way, when the user is enticed by your content, and want to read more... he/she will always be reminded that they can sign up to get more valuable information. But the offer you use for the sign-up should be highly tempting (for example, a video instead of an e-book and you can sell a video series at a cheap price. Blog readers are not used to spending as much money as WSO buyers, so I would recommend a price between $3 and $8. But make sure you don't have any upsell or downsell). This way, you can make sure that not only do your conversions don't reduce, but also you only get subscribers who are really interested in what you have to say (not just freebie seekers).
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  • Profile picture of the author mediamarket
    It depends on what your doing really.
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  • Profile picture of the author Romeo90
    I have an opt in box at the top right of my sidebar.

    And then at the end of every blog post, I have a button which will take them directly to my squeeze page where they can opt in.

    If people really, really want to opt in to your newsletter or emails - they will. I have found by forcing the issue more aggressively leads to a greater percentage of unopens, and a list that is a lot less responsive.

    I would rather have 1,000 people on my list that really want to be than 100,000 who have been overwhelmed with pop ups and other forceful strategies.
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    • Profile picture of the author JohnMcCabe
      I use an opt-in box in the usual upper right position, mostly because folks have come to expect one there. After each blog post, I use an abbreviated version of the one in the corner (corner - headline + a few bullets, post-post - just headline).

      I also use dedicated landing pages that look a lot like regular blog pages (which they are, really) that explain what the benefits of being on the list are, what they can expect, and some hand-picked samples of content. Opt-in forms top, middle and bottom. Minimal blog navigation.

      I want my opt-in process to act as a filter, rather than simply trying to use gimmicks and blind copy to con an email out of someone.
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