i have a question for the people that are using email marketing and have a list.
they say that before you promote anything to your list you have to try it first. i find that kind of hard to beleive, i mean we're trying to make money not buy things.
but lets say you have a list and you have been sending out free information, ebooks, videos, reports to gain their trust and you finally did. and when its time to promote this product that you havent tried and it turned out to no be so great and not as good as you made it sound, does that crash the trust that you have been working so hard to build?
what is your input on that?
should i not even care? because i know for a fact that a lot of marketers dont even consider that, but i want to be better, more successful.