New Member Indtroduction & Questions On My Plan

First off I would like to introduce myself to the group. I have been flirting with the idea of trying to make money online for about three years now after I got laid off by my previous employer and realized that at the end of the day I am the only person who is looking out for my best interest no matter how much money I make my place of employement but have never taken the initiative to follow thru with it. Well that actually isn't true about a year ago I started a niche site but gave up on it after about a month.

Fast forward to today and I am realizing how much I have given up family wise with my current career (same industry) and am ready to give it another go.

On to my current plan and questions for the group. I still have my niche site which is something I am passionate about and know that others like me are willing to spend a great deal of money on it as I have. My plan is to take the next couple of months and work on the site to give it great content without worrying much about traffic until it is where I want it to be. While doing this building up a fan page on Facebook on the topic at which time I feel the site is ready promoting the site to my Facebook fans to drive traffic to my site.

My intent with the fan page is to spend money promoting the page to gather followers and when I start promoting my webpage also promote pages within my page that are reviews of products that can be purchased via amazon thru amazon associate links and other income generating items in addition to amazon. My thought is that once I spend the initial cost involved with getting the Facebook likes that with thoughtful engaging post I will have a reusable source of potential customers that will not require additional funds on my part as long as I am able to keep them wanting to come back to my page.

My question I have for the group is; is it worth it to spend the money to promote a Facebook page for likes or should I spend my money elsewhere to drive traffic? I ask because I for one would not (rather to date have not) purchase something I saw on Facebook as I use it solely to stay in contact with friends and family and personally find the ads annoying. If not what would you suggest I do? Just working on SEO to drive traffic to my site or paying to drive traffic? If paying to drive traffic what service do you recommend? It should be known that I have the ability to spend whatever is needed to make this work but with that said I don't want to spend $100 for every $10 in revenue I am able to make resulting in a $90 loss for every $100 spent. I am out to make money not lose money.