What stops you signing up on a squeeze page? What do you hate about them?

25 replies
What stops you signing up on a squeeze page?

By squeeze page I mean where they offer to give you information if you provide your email (and possibly name). Not a sales page selling you something. Also called a subscription page.

The scenario I am looking at is where you have arrived at a page which you think is going to give you some information you want if you give them your email, but something stops you from giving it.

Mine is not telling me what I will get for giving them my name and email.


Intention of thread is to find out what puts people off giving their email. Marketers will then have a starting point for what to do in creating a 'squeeze'/subscription page.

Obviously, each individual will need to test their own page to see what works for their particular circumstances. This thread is to provide a possible starting point.


Useful responses so far with my thoughts (warning - I am new to marketing and am trying to learn just like you).

1) not telling me what I will get - tell them what they will get in return for their email - what information they will get - give benefit(s)

2) not offering something I am not looking for - not part of page design, but getting traffic - make sure the traffic you get to your page is from people who would potentially want the information you are offering - especially if you are paying for the traffic

3) page too complicated - make page simple - tell them what info you will provide and that they have to give their email to get it - show them with colors and/or arrows where to put their email - do not put anything on the page that will distract them to do something else - you only want to get their email address

4) auto playing audio/video - let them choose to play as they may be at a place that would not be good for them to play videos - if the video play shows a still from your video before playing then set it up so that the still is something that will encourage people to play the video

5) using video without text - this one I have no definite opinion

using video - higher perceived value than text, more eye catching - not all have broadband to watch them - need as much effort in creating script as would in writing bullet points

using text - easier to see if what is on offer is what you wnat - skim bullet points in few second compared with spending more time watching video

6) too 'salesy' - tell them what info they will get - tell them what benefit they will get - make it appealing, but not over the top as it could put people off by making you sound unbelievable.

7) not saying I won't be spammed - tell them you will not share their email - tell them you hate spam also - we all get far too much spam that we would be reluctant to give email address if we think we will get a lot of emails we do not want
#page #signing #squeeze #stops
  • Profile picture of the author dvduval
    Generally for me I have not signed up because it wasn't interesting enough for me, and I had other things keeping me busy. I always look around for interesting ideas, but it has to be REALLY useful for me to buy it, and if I'm not sure it is useful, I don't buy it.
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    • Profile picture of the author Adrian Cooper
      Originally Posted by dvduval View Post

      Generally for me I have not signed up because it wasn't interesting enough for me, and I had other things keeping me busy. I always look around for interesting ideas, but it has to be REALLY useful for me to buy it, and if I'm not sure it is useful, I don't buy it.
      I don't like squeeze pages because I think it is a sleezy way of doing things, and because I know the strategy behind it I don't like giving in. I usually find the page behind the squeeze page anyway
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      • Profile picture of the author Paul Myers
        Please define what you mean by 'squeeze page' in this context. It's used to mean a lot of different things these days, so it would be helpful to know which you're asking about.

        Also, remember that you will not get any kind of useful data from a question like this. It will draw out the people who hate the things, and get no response, in representative terms, from people who like them or who don't care either way.


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        • Profile picture of the author KillerDM
          A couple things off the top of my head:

          1) Not taking PayPal as payment if payment is involved (I'm Canadian, and PayPal lets me receive and spend USD without losing money in currency conversions).

          2) I often skip to the bottom of the page first to get to the, er, bottom of things. If long P.S.es, testimonials or other stuff down there causes too much scrolling back up to get to the heart of the offer I'm might not follow-through.

          3) Unclear about what you want me to do. Sometimes the forms don't look like forms, and as I scroll through the hyperbole I miss the area where I'm to take action.

          4) Too complicated. I've just been to a page where I'm opting into something but then opting out of a couple other things, but the language was confusing, and when I unchecked part 2 of the form all the text changed to strikethrough. I can make an assumption about what that means, but it wasn't 100% clear and money was involved so I bailed.
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        • Profile picture of the author Muhammad Hassan
          Originally Posted by Paul Myers View Post

          Please define what you mean by 'squeeze page' in this context. It's used to mean a lot of different things these days, so it would be helpful to know which you're asking about.

          Also, remember that you will not get any kind of useful data from a question like this. It will draw out the people who hate the things, and get no response, in representative terms, from people who like them or who don't care either way.


          Paul
          What I mean by a squeeze page is a single page website that says that if you give me you email (and possibly name) that they will give you some useful information.


          Wanting to get information that people can take away to start thinking about how to create an effective 'squeeze' page - what to do and what not to do.

          If asking what people hate or why they would not sign up is not a good method for getting useful, actionable information what question/questions would be better to ask?
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  • Profile picture of the author jasonl70
    My opt-in rates will tell me what works and what doesn't

    Everything else is usually just noise, with occassionaly a glimmer of insight which I might decide to test.
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  • Profile picture of the author CDarklock
    Originally Posted by Muhammad Hassan View Post

    What stops you signing up on a squeeze page?
    Not much! I sign up for a boatload of stuff. There's a short list, though:

    - Sounding like something I already bought and wish I hadn't.
    - Auto-playing video or audio.
    - Providing video or audio instead of text, rather than to supplement it.

    There's probably a little more, but not much. I'm a marketing whore. Even if I don't want your freebie, I still want to read your marketing message and see if I learn anything from it.
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  • Profile picture of the author KimPup
    What I hate is when I don't know what the hell it's for!?? You scroll and scroll and scroll to no end.....pisses me off, and I'll just leave! I've heard so many marketers say..if they didn't work we wouldn't be using them! But I just can't believe people will scroll and scroll with no end in sight?? Maybe they have alot of free time on thier hands...??
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    • Profile picture of the author i3ia5i
      Originally Posted by KimPup View Post

      What I hate is when I don't know what the hell it's for!?? You scroll and scroll and scroll to no end.....pisses me off, and I'll just leave! I've heard so many marketers say..if they didn't work we wouldn't be using them! But I just can't believe people will scroll and scroll with no end in sight?? Maybe they have alot of free time on thier hands...??
      I agree, the endless squeeze page is a bit of a turnoff...more specifically, if there is more space devoted to testimonials than descriptions of the actual product or service being provided, I am very skeptical of the value of the offer.
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      • Profile picture of the author TheRichLife
        If I haven't decided that I'm interested in what you're offering within the first 15 seconds of reading your page, I leave. So for me, an endless run on page full of hyperbole and testimonials (that I assume are BS) is not effective.

        However, much like infomercials on TV...even though it won't capture my money, it must work or they wouldn't be doing it.
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  • Profile picture of the author ragnartm
    Because the squeeze pages are too generic and generally not interesting. If the info is interesting or not is something you will find out later on, to e the squeeze page itself needs to be original and interesting, at least interesting. Poorly written squeeze pages (bad grammar) gets a free click on the back/x button. Unless some of it is written poorly intentionally.
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  • Profile picture of the author benne13
    I really dont like squeeze pages that are cluttered with an overload of information. With these I just usually go straight to the bottom and see the cost associated with the progam. Information overload is my biggest gripe
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  • Profile picture of the author TK6863
    If done wrong their ... a blatant sales pitch ... do they iffer intrinsic value?

    In other words, can you read it and benefit even if you don't go for it?

    Can I learn something?


    Anyting?

    I don't have a clue to tell ya the truth.
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    • Profile picture of the author Jeff Henshaw
      If someone lands on your 'squeeze' or similar page and likes what you are offering, in return for that person giving you their email address, then they will probably "sign up". Just make it clear that you do not share their personal information and that they can unsubscribe from your emails at any time - very easily!

      If on the other hand, if they don't like your offer, then they will move on elsewhere.

      Going back to the OP. If one addresses some of the apparent concerns posted:

      1) not telling me what I will get

      2) not offering something I am not looking for

      3) they are sleazy

      Then:

      1) Explain what is on offer.

      2) Select the appropriate niche or market.

      3) Everyone has an opinion - that one I would disagree with.

      Just my thoughts,

      Regards,
      Jeff.
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      • Profile picture of the author Networking_now
        Give an example of a good squeeze page, which works..... (with good conversion results)

        -give some examples of pages,
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      • Profile picture of the author Muhammad Hassan
        Originally Posted by Jeff Henshaw View Post

        If someone lands on your 'squeeze' or similar page and likes what you are offering, in return for that person giving you their email address, then they will probably "sign up". Just make it clear that you do not share their personal information and that they can unsubscribe from your emails at any time - very easily!

        If on the other hand, if they don't like your offer, then they will move on elsewhere.

        Going back to the OP. If one addresses some of the apparent concerns posted:

        1) not telling me what I will get

        2) not offering something I am not looking for

        3) they are sleazy

        Then:

        1) Explain what is on offer.

        2) Select the appropriate niche or market.

        3) Everyone has an opinion - that one I would disagree with.

        Just my thoughts,

        Regards,
        Jeff.
        Thanks for contributing Jeff. This is what I actually intended to happen (not show my method will actually achieve it).

        Wanted to find out what people could do 'wrong' with 'squeeze'/capture/subscription pages and then tell them what to do instead to create squeeze pages that work.

        You have answered some of the 'bad' points people have brought up - make it clear what you are going to give a person and also make sure your page is targeted at your intended audience.
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  • Profile picture of the author Valdor Kiebach
    Do I want what I get in return for signing up, thats what I base my decision on.
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  • Profile picture of the author security_chick
    If I'm not interested on what they are offering, if the home page has too many content it would take a lot of my time to read it, but still don't have an idea of what they're offering.

    I like some squeeze pages with videos on it, though. This and its design can really catch my attention.
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  • Profile picture of the author Troy_Phillips
    I use a capture page which I guess is the definition of the squeeze page you are talking about .

    I have never found a capture page I didn't like . I sign up for stuff I don't even want . This is done to study the marketer's approach to email marketing . I have learned more from this than any ebook.

    People see my capture pages and know pretty quickly if they are interested or not . That is because there is only two things you can do on them. Sign up or click off. I know this sounds a little crazy, but if it takes someone 10 minutes of reading and scratching their head and their butt at the same time to make the simple decision of giving an email or not , I could care less if they sign up or not .

    Indecision is the downfall of the newbie marketer .
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    • Profile picture of the author Paul Myers
      You're talking about a subscription page. That's a specific type of system, and not what most people here are thinking about, especially the ones who don't freaking read and answered what they dislike about sales pages.

      A more useful question would be to ask what gets someone to sign-up for a list. You'll usually get a lot fewer answers, but they'll tend to be more useful. That means they won't be VERY useful, but they at least won't be pointing you in the exact opposite direction of effectiveness.


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      • Profile picture of the author TelegramSam
        Originally Posted by Paul Myers View Post


        Also, remember that you will not get any kind of useful data from a question like this. It will draw out the people who hate the things, and get no response, in representative terms, from people who like them or who don't care either way.


        Paul

        That's very perceptive of you Paul.

        But I know you know that .

        A slanted question like the OP's will give slanted results. It's amazing how common this error is. The result can be people going off on a wild goose chase, thinking they know something when in fact they don't. Or it isn't worthwhile information etc...

        It's often not that hard to find valuable answers, but only if you ask the correctly worded question(s).

        Just like headline writing, and product naming etc., asking correct questions can be vital. You can be just off and miss out. Get it right and bingo. The sky's the limit.

        Thank you for sharing your "perceptions".

        Cheers,
        Sam
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      • Profile picture of the author Muhammad Hassan
        Originally Posted by Paul Myers View Post

        You're talking about a subscription page. That's a specific type of system, and not what most people here are thinking about, especially the ones who don't freaking read and answered what they dislike about sales pages.

        A more useful question would be to ask what gets someone to sign-up for a list. You'll usually get a lot fewer answers, but they'll tend to be more useful. That means they won't be VERY useful, but they at least won't be pointing you in the exact opposite direction of effectiveness.


        Paul
        Thanks Paul for taking the time to reply to my questions.

        Another question to clear up my misunderstanding as a newbie (if I've got it wrong them I'm assuming other people have also).

        From replies I have learned that subscription page or capture page describes a page where you give your email in return for information.

        I thought that is what squeeze page meant - could you explain what squeeze page actually means. (I am one person that does actually realize it's not a sales page)


        Using you advice I am also intending to create a positive thread regarding 'squeeze' pages. In it I will ask about what has made them sign up and what about the page made them feel comfortable.

        I have also made alteration to the OP (original post) -explained a bit more about what I mean by squeeze page, removed some unhelpful text about getting things off chest and have mention the negatives people have given and what people can do to change them to positives.

        Also, told people that the ideas in the thread are a starting point. They are not definite answers about what will and will not work. All circumstances are different.

        What will work for one page and audience will not work for another page and audience. Get a 'squeeze' page created and then test it to make it better.
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  • Profile picture of the author The Pension Guy
    When I submitted my very first squeeze page (i.e. a page to get email addresses on my list in exchange for a free report - and NOT a sales page, as so many people in this thread were referring to...) to be critized here in the WF, I was told that
    - it was too long
    - had elements of a "sales page"
    - not clear enough... etc.

    So, after that I made it shorter, (hopefully) more concise and simpler. The conversion is not bad... it just needs more targeted traffic!

    Personally, I sign-up on pages where I think what they are offering (report, course, video) might be helpful for me to learn more, plus, as it was already said, to learn about the email marketing: follow-up letters, broadcasts that they send to me.
    I like simple, clear squeeze pages: let me know exactly what I will get and take the risk that I might unsubscribe if I don't like your style in the AR messages.
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  • Profile picture of the author Sean Kelly
    "What stops you signing up on a squeeze page?"

    Wondering if this person is going to be yet another person promoting the next big launch when their squeeze page gives no inclination that they are going to pitch me next big launch after next big launch after..

    "What do you hate about them?"

    You NEVER know what you're REALLY going to get.

    1. It takes time to sign up
    2. It takes time to confirm the subscription
    3. It takes time to read their emails.
    4. It takes time to unsubscribe from their list.

    Sure, each step doesn't individually take much time but combined it's a lot of time.

    A lot of waste of time and in many cases their promise of gold was nothing but copper coloured sand.

    Sean
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