By squeeze page I mean where they offer to give you information if you provide your email (and possibly name). Not a sales page selling you something. Also called a subscription page.
The scenario I am looking at is where you have arrived at a page which you think is going to give you some information you want if you give them your email, but something stops you from giving it.
Mine is not telling me what I will get for giving them my name and email.
Intention of thread is to find out what puts people off giving their email. Marketers will then have a starting point for what to do in creating a 'squeeze'/subscription page.
Obviously, each individual will need to test their own page to see what works for their particular circumstances. This thread is to provide a possible starting point.
Useful responses so far with my thoughts (warning - I am new to marketing and am trying to learn just like you).
1) not telling me what I will get - tell them what they will get in return for their email - what information they will get - give benefit(s)
2) not offering something I am not looking for - not part of page design, but getting traffic - make sure the traffic you get to your page is from people who would potentially want the information you are offering - especially if you are paying for the traffic
3) page too complicated - make page simple - tell them what info you will provide and that they have to give their email to get it - show them with colors and/or arrows where to put their email - do not put anything on the page that will distract them to do something else - you only want to get their email address
4) auto playing audio/video - let them choose to play as they may be at a place that would not be good for them to play videos - if the video play shows a still from your video before playing then set it up so that the still is something that will encourage people to play the video
5) using video without text - this one I have no definite opinion
using video - higher perceived value than text, more eye catching - not all have broadband to watch them - need as much effort in creating script as would in writing bullet points
using text - easier to see if what is on offer is what you wnat - skim bullet points in few second compared with spending more time watching video
6) too 'salesy' - tell them what info they will get - tell them what benefit they will get - make it appealing, but not over the top as it could put people off by making you sound unbelievable.
7) not saying I won't be spammed - tell them you will not share their email - tell them you hate spam also - we all get far too much spam that we would be reluctant to give email address if we think we will get a lot of emails we do not want