Clickbank Vendor: Best of these 2 strategies for multiple products?

That would ultimately depend on the products.. there's no point having completely different products on the one site.. your audience would only be interested in what they came to look at. On the other hand, if they're all within the one niche, then having them on the one site shouldn't be a problem, I think.

I use Easy ClickMate and a website for each product. Easy ClickMate allows you to sell up to 500 products on one ClickBank vendor account. This means you can pay your $50 vendor fee once and then add another 499 products to your ClickBank account.
The benefit of this is that after the first product has been approved the other 499 are automatically aproved.

1. If you use multiple accounts

Advantages:
- You can get multiple listings in the market place
- You have to pay the approval fee for each account (note: if you tell clickbank you already have an approved account, the fee is lower, $29.95 IIRC, for the 2nd account onward)

Disadvantage:
- If you have a slow seller, you may get dormant account fees
- Check issuing fees apply to each account
- Paid less frequently etc. since each account may take longer to reach minimum payout threshold and customer distribution requirement (CDR)
- Each account's gravity* remains low
- Harder to manage

2. If you use single account:

Advantage:
- One approval fee
- Get paid more often, reach minimum CDR & payout quicker
- No potential for dormant account fees
- Gravity* is concentrated in one account.

Disadvantage:
- Single marketplace listing

Note:
Using option 2, if you use CBMultiLink, EasyClickMate, etc., you can still provide individual product-specific pages for your affiliates to link to.



* Note: Gravity has no value in itself, but since many affiliates seem to believe gravity is important, a higher value may help you attract more affiliates.

Thank you all guys your answers really help :-)