Is an hour video long presentation too long?

41 replies
I am in MLM. I am not looking for your opinions on MLM. That's far from the question. I know these threads can get wild. I just want to know, is a 1 hour presentation to get business builders to sign up too long?

I will be passing out flyers locally, and directing them to my site.

Any tips to create the sales funnel?
#hour #long #presentation #video
  • Profile picture of the author Luke Dennison
    People attention spans these days are scarily low. I would certainly break it up into 10 minute chunks, and then have a recap PDF after each video, to reinforce what they have just learned.
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  • Profile picture of the author Tsnyder
    Originally Posted by adventureman89 View Post

    I am in MLM. I am not looking for your opinions on MLM. That's far from the question. I know these threads can get wild. I just want to know, is a 1 hour presentation to get business builders to sign up too long?

    I will be passing out flyers locally, and directing them to my site.

    Any tips to create the sales funnel?
    You better have something real darn interesting to say if you
    hope to keep the attention of even a small fraction of your traffic
    for an hour.

    The funnel system I use in my MLM business consists of three
    highly professional videos that are a total of less than 13 minutes
    for all three of them combined.

    Just a friendly piece of advice from a 30+ year MLM veteran...

    Say less to more people. An hour is way too long.
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  • Profile picture of the author jme0173
    Interruptions, attention spans, boredom, and busy lives are all reasons not to have an hour long presentation. At least not if you really want people to watch. Tsnyder gave excellent advice to break it down to smaller presentations.

    I personally have limited time at night to do anything on the internet. I would get more out of the multiple presentations than one that is so long that I would not be able to watch it all in one sitting.

    Make me look forward to the next presentation. Don't make me watch something for an hour because I just don't have the time. Quality to the point presentations is what I like. If it is a long drawn out presentation, I will turn off and never come back. Honestly that is what I do.
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    • Profile picture of the author agmccall
      I am good for about 1/2hour and that is if it is good, if not I am gone

      al
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      • Profile picture of the author shane_k
        Originally Posted by Luke Dennison View Post


        People attention spans these days are scarily low.

        If this were true then you wouldn't have 3 hour films, and people would spend 5, 6 or more hours watching tv, or playing video games, or being on facebook and other similar sites.

        It's not that attention spans are low or short, it's that people are just more descriminate about where they focus their attention, and who they give their attention to.



        Originally Posted by jme0173 View Post


        Interruptions, attention spans, boredom, and busy lives are all reasons not to have an hour long presentation.
        I agree with the above (except attention spans, lol) they all have an influence on how long someone will watch a video.

        This is why it's important to make sure your audience is as targeted as possible.


        Originally Posted by agmccall View Post

        I am good for about 1/2hour and that is if it is good, if not I am gone

        al
        Sure but lets say it on a topic you are interested in, and the presenter is really good, and you are actually enjoying it, I am betting you will stick around longer than 1/2 hour.


        I guess my point is that it is really hard to say. The more targeted your audience, and the more interest they have in the subject, and the better you are able to hold their interest, the longer they will stick around.

        There was this one MLM thing I ended up at that I didn't know was about MLM, and thought was for something else, that the speaker was so good I was there for probably about 2 hours. And I don't like MLM, that's how good this guy was.

        Create your 1 hour long video and test it

        Then test out a bunch of shorter videos and test those.

        thats the only way you are going to be able to tell.
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        • Profile picture of the author agmccall
          Originally Posted by shane_k View Post

          Sure but lets say it on a topic you are interested in, and the presenter is really good, and you are actually enjoying it, I am betting you will stick around longer than 1/2 hour.


          I guess my point is that it is really hard to say. The more targeted your audience, and the more interest they have in the subject, and the better you are able to hold their interest, the longer they will stick around.

          There was this one MLM thing I ended up at that I didn't know was about MLM, and thought was for something else, that the speaker was so good I was there for probably about 2 hours. And I don't like MLM, that's how good this guy was.

          Create your 1 hour long video and test it

          Then test out a bunch of shorter videos and test those.

          thats the only way you are going to be able to tell.
          I would not sit through an hour long video, I do not have the time. Although, I would bookmark it and come back to it and watch it in segments, that is if the person who made the video kept the controls there so I could fast forward through what I have already watched.

          All too often these long winded videos are full of the presenters life story, then some screen shots of earnings, and another large portion of the video is testimonials with the only part of the video that you really want to see is 15 minutes at best.

          Bottom Line, keep the controls on the video player available to me so I can fast forward to the 15 minutes of the video that is important to me

          al
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          • Profile picture of the author jamescanz
            It matters if you are losing out on sign ups by the presentation being longer

            Make 2 versions, the longer one and the condensed version

            See what does better
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  • Profile picture of the author AaronHarris
    That is TOOOO LOOONG my friend. It just watching half full movie. In the internet, users have very very low attention span. You should think about how to build it into 20-30mins if it takes really long. I think that would be the longest possible time for a video presentation. You should hit your message early on the video and make it really really interesting so that they will continue watching it and will finish it.
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    • Profile picture of the author Wealthyclark
      I understand why many of you guys say that it's too long but in my opinion, it very much depends on the situation. A presentation should be as long as it needs to be in order to clearly reach the goal of said presentation. If making the presentation short and sweet will get the same results, by all means make it short and sweet. If shorting things up means deleting key information, I would leave things the way that they are.

      I wish you much success,
      WealthyClark
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  • Profile picture of the author Marco Moeschter
    If you give out real good and valuable information without pitching them for 1/2 it can work. If it's just kind of a sales video than it's too long if you ask me. Best way is to test it out! If it's a recording just do two version a long one and a short one and test test test.
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    • Profile picture of the author JohnMcCabe
      It depends on how good the video is and where people are in the process. Don't rely on one long all-inclusive pitch video to do all of your selling for you. Better to lead people through a series of videos and other information.

      The right people will follow the trail to the end. The ones who are not right will drop out. If you want a long term business, you have to let them.

      Hotel meetings and ambush parties rely on people telling themselves "I'm here, I might as well listen". With online videos, the exit is as close as the back button.
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  • Profile picture of the author spearce000
    Yes, it's way too long. In my experience, peoples' attention spans start to wander after 20 mins. or so. If there is so much information that you cannot edit it down to that lenght of time, try breaking the presentation up into part 1, part2, part 3 etc. Have a "cliffhanger" at the end of each part (so people watch the next part) and a call to action at the end of the final video.
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  • Profile picture of the author tj
    Separate it into parts for no more than 5 minutes, people are losing interest not after 20, but after 5 minutes.

    Timo
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  • Profile picture of the author guitarizma
    Banned
    Originally Posted by adventureman89 View Post

    I am in MLM. I am not looking for your opinions on MLM. That's far from the question. I know these threads can get wild. I just want to know, is a 1 hour presentation to get business builders to sign up too long?

    I will be passing out flyers locally, and directing them to my site.

    Any tips to create the sales funnel?
    1 hour? That would be like watching a near full length movie I wouldn't sit through an hour long presentation without pop corn and soda. So throw in some shocking (the soda and the pop corn) stuff every couple of minutes to keep them awake and interested in the rest of the presentation.
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    • Profile picture of the author cainbrian
      In my past experience...

      Over 90% of people JOIN after really long presentations that hit their right pain points, relates to where they come from, proves successes from testimonials, and erases the pain if they just choose to get in after.

      90% of people will click off and say, "it's too long."

      but as long as the presentation is compelling, entertaining, and relates to the target market's pain points, the 1-10% who do stay on will JUST BUY if you give a good strong call to actions (with embedded commands throughout the video).

      The 1-10% is who you are looking for as they will be your target market.

      You can make presentations shorter and attract more people to watch the whole thing, but usually you'll sell 'less' people. If you already know people won't buy, then you might as well make it with the intention of offending everyone away that you don't want and keep your target market around long enough to take them through ALL of the buying emotions.

      Again, the key is that you must know how to sell and create a compelling presentation. boring ones won't sell anything worth crap lol (which is what most mlm companies put together).
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      • Profile picture of the author professorrosado
        Whenever I do any presentation, you can bank on 2 hours!
        Which I follow quite religiously. HOWEVER, although I do have
        an attentive market and my subject matters merit such exposition, it
        is totally unsuitable for getting money from a visitor on line.

        That doesn't mean you shouldn't record your stint for as long as you can muster.
        It means that after you do, you should edit it and cut it it into (as previously suggested) traditional youtube sized videos (10mins tops). This requires you to be able to determine what precise information your visitor needs in order to, either,
        1 - Click play on the next video, or
        2 - Click the buy now button.

        By labeling the videos, the visitor can also click on the bits of information they
        feel they need in order to make a decision - think of this as you edit and
        layout your videos for visitors to click on.

        The videos should be progressive in that it takes your visitor from one answered concern onto another and from benefit to benefit. So group smaller benefits into one 10 minute video but spread out to 2 or more, if your offer merits or needs that in order to make sense and answer concerns for your visitor.

        Always provide a synopsis below each video for us "know it alls" who show appreciation to those who save our valuable time. (PDF any graphic intensive aspects and embed right next to the video in question). All of this adds credibility and perceived value to your brand and offer.

        The other reason for doing long presentations is to have sufficient material for video conversion testing, to use in blog posts, youtube channels, create a course, webinar/seminars, DVDs, mp4 downloads, transcribe into ebook, record audio as mp3 for download, and everything else you can think up or find here on the Warrior Forum.
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  • I agree with breaking it up into 5 minute chunks.
    Most IM product training videos these days have that format.
    Although, on the webinar slide show side of things, it seems the audience does have a longer attention span for some reason.
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    • Profile picture of the author salegurus
      Originally Posted by shane_k View Post

      If this were true then you wouldn't have 3 hour films, and people would spend 5, 6 or more hours watching tv, or playing video games, or being on facebook and other similar sites.
      There's a difference between "zoning out" to watch a good movie and listening to a snake oil salesman droning on for an hour....

      I usually give 5min to get to the point, i'm not at all interested in your "rags to riches" story or how many Ferrari's you have parked in the driveway...
      Also, if you are one of those people who disable FF in your video control i'm out pretty quick....
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  • Profile picture of the author raylee1
    I prefer to watch them if I am able to pause it or comeback to it another time. has to be interesting as well of course.
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  • Profile picture of the author Reddy20
    1 hour is tooo long . If it really needs to be done within an hour you may try to cut the videosby topics and most importantly state main point of the presentation directly.
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  • Profile picture of the author Sarevok
    Haha.

    This is a topic of conjecture... And always will be.

    You want the truth?

    There are gurus *making a fortune* who have LONG "video" webinars...

    Does that count?

    Maybe people with more authority can garner attention spans for longer...

    But there's no question that many gurus CRUSH IT with LONG presentations.

    If you want my two cents? Don't go much over one hour...

    Also consider your target audience, and giving VALUE.

    (It's also true that people have majorly short attention spans)...
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  • 20 minutes is to long and 1 hour is to short depending on the content. In other words you can't say the presentation has to be 47.2 minutes long. It's as long as the copy makes it long. So tell everything you have to tell all the objections, call to action, bonuses etc.. and that is how long.
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  • Profile picture of the author Tsnyder
    Bottom line... there is nothing so complicated about earning money
    in MLM that should take anywhere near an hour to explain in an initial
    presentation. If you need more than 15 minutes to generate enough
    interest for the prospect to move on to the next step of the process
    you are just enjoying the sound of your own voice... lol

    We used to run a 16 minute video... again highly professional spokesperson
    with top notch production values... and we found that as we continued to narrow
    the focus further and further the % of prospects that opted in to the next step
    increased dramatically. As I said above... our initial video now is less than 3 minutes
    and every measurable metric is through the roof.
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  • Profile picture of the author Mark Tandan
    Would you watch an hour long video? Be honest. Because YouTube stats don't lie. 90% of viewers drop off after 3 minutes. THREE minutes. Something to think about.
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  • Profile picture of the author traderfx
    Originally Posted by adventureman89 View Post

    I am in MLM. I am not looking for your opinions on MLM. That's far from the question. I know these threads can get wild. I just want to know, is a 1 hour presentation to get business builders to sign up too long?

    I will be passing out flyers locally, and directing them to my site.

    Any tips to create the sales funnel?
    It depends on what your video will give your audience... If you just ramble on for 60 min then yes it's too long. However, if you give your audience something of value then no, the length is fine.


    -Trader
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  • Profile picture of the author bmoore62
    Even if you think your presentation is the greatest thing on the planet, an hour is way too long.

    Maybe try and provide different formats for different pieces. For example, video, PDF, audio, mind map, etc.

    With social media and the preoccupation with cell phones, humans today have the attention span of a gnat.

    I would say either shorten it into the most important points, or break it up somehow.

    I've tried to sit through sales videos that, even though were well done, caused my eyes to bleed after about 30 minutes. Just sayin'. . .
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  • Profile picture of the author dougb
    If I'm not hooked within the first 5-10 minutes I will close the presentation and search elsewhere. It's all about engagement
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  • Profile picture of the author cyberzolo
    Yes very long I personally wouldnt watch a vid that is trying to sell me a product for an hour. Most people don't have that kind of time to waste.
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  • Profile picture of the author Mozzen
    An hour video seems too long and might bore visitors. An "ideal" would be between 2 Minutes to 10 Minutes with direct to the point explanation. The best way do do that is to go for animation/cartoon style video; which'll entertain visitors and explain in most effective way.

    Cheers.
    Mohsen.
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  • Profile picture of the author RowenaFanning
    I will tell you in all honesty that, no matter how interesting, important, useful your information is, I cannot watch it for one hour straight.
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  • Profile picture of the author lukeblower
    If it's really good people might watch for 1 hour but why risk it? I'm guessing not all of it will be essential so cut out the fluff and pare it down to the core useful content.
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  • I know 100+ people who have successfully done hour + long presentations on a video sales letter I have done over a dozen myself. They all made money, maybe not the first time but after tweaking the close. It's amazing how much untruth is propagated here and how much people stomp on a truth if its goes against a popular lie. Very interesting to read.
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    • Profile picture of the author JohnMcCabe
      Originally Posted by HelpingYouBeAnExpert View Post

      I know 100+ people who have successfully done hour + long presentations on a video sales letter I have done over a dozen myself. They all made money, maybe not the first time but after tweaking the close. It's amazing how much untruth is propagated here and how much people stomp on a truth if its goes against a popular lie. Very interesting to read.
      Non-confrontational question...

      Were these presentations to cold traffic, as a first exposure to the product/service/opportunity? Or was there a pre-sell of some kind?

      Makes a difference, IMO.
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      • Originally Posted by JohnMcCabe View Post

        Non-confrontational question...

        Were these presentations to cold traffic, as a first exposure to the product/service/opportunity? Or was there a pre-sell of some kind?

        Makes a difference, IMO.
        Yes, what people are posting here is just not true! Period. It amazes me how if everyone believes something just because they are 99% and "respected" then it's true. True is true, if all of humanity believes one thing doesn't mean it's true.

        I'll give you one example I purchased from cold traffic and it was an hour long, i listened to AM talk radio, they had an ad, you punch in URL goes to hour long video I never heard of them ever, purchased the info product. Apparently millions did it's an Agora publisher. It's done all the time, the fact that most people thing it's not true doesn't mean it is. My average video is around an hour but some are 90 minutes, I have some longer which are not cold traffic but I have made over a thousand sales for long video to cold traffic it can be done.

        Let me tell you where I think most people are wrong in their untrue assumptions.

        1. They think the 99% are like them. I had a fight once for making answering a question at a seminar the lady said I would never... and I said the fact that you would not, does'nt mean others would not she got pissed off and walked out. But that is what most people do because they will not watch a long video doesn't mane 2% of the people who buy from 100 would not. (or more then 2% some times of buyers)

        2. Those who want to cleanse their body and have aspiration poisoning like me would watch an hour long video. That is one more example I was loosing my sight collapsing. Doctors could not figure it out. I watch an hour + long video (ON YOU TUBE BY THE WAY - another wrong assumption here) and purchased an info product, got healthy by the way the info product worked. People watch long video sales presentations all the time if they are in the market for that problem/solutions. Assumptions made here that are untrue amaze me.

        PS: I'm making one right not to sell a new info product been working on it for a week I'll be amazed if ti's less then 60 minutes! It's almost like if everyone agrees that you should do black then white is true. It's sad but in most cases true. If masses zig then zag.
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        • Profile picture of the author Tsnyder
          Originally Posted by HelpingYouBeAnExpert View Post

          Yes, what people are posting here is just not true! Period. It amazes me how if everyone believes something just because they are 99% and "respected" then it's true. True is true, if all of humanity believes one thing doesn't mean it's true.

          I'll give you one example I purchased from cold traffic and it was an hour long, i listened to AM talk radio, they had an ad, you punch in URL goes to hour long video I never heard of them ever, purchased the info product. Apparently millions did it's an Agora publisher. It's done all the time, the fact that most people thing it's not true doesn't mean it is. My average video is around an hour but some are 90 minutes, I have some longer which are not cold traffic but I have made over a thousand sales for long video to cold traffic it can be done.

          Let me tell you where I think most people are wrong in their untrue assumptions.

          1. They think the 99% are like them. I had a fight once for making answering a question at a seminar the lady said I would never... and I said the fact that you would not, does'nt mean others would not she got pissed off and walked out. But that is what most people do because they will not watch a long video doesn't mane 2% of the people who buy from 100 would not. (or more then 2% some times of buyers)

          2. Those who want to cleanse their body and have aspiration poisoning like me would watch an hour long video. That is one more example I was loosing my sight collapsing. Doctors could not figure it out. I watch an hour + long video (ON YOU TUBE BY THE WAY - another wrong assumption here) and purchased an info product, got healthy by the way the info product worked. People watch long video sales presentations all the time if they are in the market for that problem/solutions. Assumptions made here that are untrue amaze me.

          PS: I'm making one right not to sell a new info product been working on it for a week I'll be amazed if ti's less then 60 minutes! It's almost like if everyone agrees that you should do black then white is true. It's sad but in most cases true. If masses zig then zag.
          Perhaps you missed the part where the OP said he's trying to recruit MLM distributors. You are clearly not the expert on that subject. Everything you posted is not true in that situation and has been proven time and time again.

          I make no assumptions about anything I post. I state facts based upon decades of experience in the real world and it is a fact that a one hour video designed to recruit new mlm distributors will fail miserably no matter how interesting you think you can make it.

          By the way... do you not know the difference between a one hour video and a one hour webinar? (the webinar won't work very well, either, but it will get slightly better results than the video). Do you know why?

          The only instance where I've seen a webinar garner stellar results in mlm recruiting was when the host already had a long standing business relationship with the majority of the attendees. That's not the case with the OP.
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        • Profile picture of the author salegurus
          Originally Posted by HelpingYouBeAnExpert View Post

          Yes, what people are posting here is just not true! Period. It amazes me how if everyone believes something just because they are 99% and "respected" then it's true. True is true, if all of humanity believes one thing doesn't mean it's true.
          I think you are barking up the wrong tree here...
          People are mostly posting Their Personal Opinions about sitting through a 1 hour sales video. No one is saying that they speak for all and sundry...

          If you produce 1 hour long videos that keep people interested enough to stay till the end to see your offer, good for you...
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  • Profile picture of the author absolutelee
    It's according to what the subject matter is. I'd probably front end that with a short video, sign up squeeze page, then send them to the hour long presentation. Then another sign up for something that's of more value. This way, your funnel will tell you who the real prospects are.
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    • Originally Posted by absolutelee View Post

      It's according to what the subject matter is. I'd probably front end that with a short video, sign up squeeze page, then send them to the hour long presentation. Then another sign up for something that's of more value. This way, your funnel will tell you who the real prospects are.
      Thank you said it much better then me!
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  • Profile picture of the author Mark Pescetti
    Be careful listening to any of the advice in this thread.

    If a hook captures people's attention, there's no such thing as too long. It's either effective... or it isn't.

    Period.

    That being said...

    Your lead could be weak, which means...

    Nobody will ever see more than a minute's worth of your video.

    Everything has to be strong.

    There's a lot to say about running an MLM business.

    You could offer up tons of extremely valuable information (positioning yourself as an authority) - then give a blind offer for your biz opp at the end. Let people reach out to you with a simple opt-in.

    Mark
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  • Profile picture of the author bharatreddy
    One hour will do perfectly , add the compeling reason and solution for them. Connect factor should be there and it should match with there thinkng.
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  • Profile picture of the author dale2811
    I agree that you should break it up into 5 to 10 to 20 minute sub-videos. Each video is like the chapter of a book.

    Throughout each video and at the end of the video your call to action should be for them to click through to the next video. You're selling the click to the next video and eventually to the buy now button.

    The news broadcasts do this. Just before they cut to a commercial, they show what's coming up after the commercial so the viewers don't click away to another channel.

    Give out the best & most valuable content that you can. You also need to interject a lively & charismatic personality into your videos.

    Most webinars currently are over an hour long but they are giving out pure content for about the first 70% to 80% of the presentation. And then the final 20% to 30% is Q&A and product pitch.

    The better the content & value that you can give away the longer you can go.

    Those are my thoughts...

    Cheers!
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