Your Thoughts on Travel Niche

9 replies
Hey Everyone,

Early this year I started a travel based blog (targeting young backpackers), and wanted to get your thoughts on turning it into a revenue stream.

Originally, I thought I would focus primarily on affiliate marketing through social media, but I ended up creating a blog and a list to go along with it.

My question is - where should I focus my attention? Should I focus on writing blog content and building adsense revenue OR do I create a free report and list build with the occasional affiliate offer? Are travel affiliate opportunities any good?

I've realised I don't have heaps of time to keep writing blog posts (and when you aren't traveling all the time, it can be tiresome to keep researching). I've used odesk to get some articles created but I'm not sure if this is a good investment of money (I suppose it comes down to quality of content and how well it gets indexed).

I have read elsewhere that the travel niche can be a bit of a hard slog, and I want to avoid wasting time and money. Your thoughts would be appreciated.
#niche #thoughts #travel
  • Profile picture of the author Stuart Walker
    Build a list for sure! I can't emphasis this enough this is something EVERY blogger needs to be doing from the very start.

    Even if you're just monetizing your site through adsense you should build a list.

    A list allows you to get constant repeat traffic to your site by sending them to new posts, updating them of new announcements, and promoting to them should you want to.

    You can promote flights, hotel bookings, trips and tours, travel guides and more as an affiliate too.
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    • Profile picture of the author JohnMcCabe
      Joel, you disappoint me. I saw your subject line, and was all geared up to give you my lecture on how "travel" is not a niche, it's a market with hundreds of niches.

      Then in the post you mention focusing on young backpackers. You already get it, so I have to put my lecture back in pocket... :p

      Since you do have a focus, think about what your audience really wants. Do they really want articles hired from some freelance site about random subjects within your niche? Do some thinking (or even ask your current audience) about why they choose to do what they do. What do they get out of traveling with only a backpack?

      Then there's the armchair crowd. People who can't or won't actually do any backpacking, but love to read and learn about it.

      Once you obtain or organize this info, look for people who can provide insights and information, and interview them. Instead of just hiring a freelancer and crossing your fingers, trade a few Q&A emails with experienced backpackers, lodges, hostels, park rangers, guides, outfitters, etc.

      You can monetize something like this several ways. AdSense, promoting/reviewing equipment and gadgets, promoting/reviewing destinations, sponsored content, even your own books based on your collected interviews.
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  • Profile picture of the author awledd
    Is travel niche same as hotel niche? Or maybe they are related. I have account with hotelscombined and made few leads there without a website. But having a website and building a list is a plus I believe because you can market to them over and over again.

    Though I don't think one person travels every year.
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  • Profile picture of the author amuro
    Originally Posted by JoelAnnesley View Post

    Hey Everyone,

    Early this year I started a travel based blog (targeting young backpackers), and wanted to get your thoughts on turning it into a revenue stream.

    Originally, I thought I would focus primarily on affiliate marketing through social media, but I ended up creating a blog and a list to go along with it.

    My question is - where should I focus my attention? Should I focus on writing blog content and building adsense revenue OR do I create a free report and list build with the occasional affiliate offer? Are travel affiliate opportunities any good?

    I've realised I don't have heaps of time to keep writing blog posts (and when you aren't traveling all the time, it can be tiresome to keep researching). I've used odesk to get some articles created but I'm not sure if this is a good investment of money (I suppose it comes down to quality of content and how well it gets indexed).

    I have read elsewhere that the travel niche can be a bit of a hard slog, and I want to avoid wasting time and money. Your thoughts would be appreciated.
    I do agree with Stuart. Having a blog with the optin form is the best way to go.

    One hand, you get to presell.

    On the other hand, you get to build email list.
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  • Profile picture of the author Onora Oz
    I would focus on content and social if I were you. You can trigger interest by posting Vine videos, photos, super short engaging texts etc. They're great tools for your niche and your target audience, and don't take much time to create. Let backpackers know about your content. When you build up a following, just let advertisers know you are there. A few of my thoughts
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    • Profile picture of the author JensSteyaert
      I suggest you check out the hotelscombined affiliate program. It's basically a search engine you can add to your blog and you get paid when people search for hotels. It pays anywhere between $0.50 up to $4 for eery search depending on the quality of the traffic you send (which result into bookings).
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  • Profile picture of the author JoelAnnesley
    Thanks to you all for your ideas - JohnMcCabe, I really appreciate your tip regarding Q&As and interviews. I can see that being a much better way to get content together (and much cheaper, too!). Thanks for the reminder about finding out what they really want. It really is as simple as asking and then delivering.... But all too easy to forget!

    JensSteyaert - awesome idea, I'm looking into hotelscombined now. Greatly appreciated!
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  • Profile picture of the author rakhwas
    Blog, subscriber list, and boom
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  • Profile picture of the author Victor Edson
    In my experiences, there's always good money in travel niches.

    But before we get into 'what should you focus on' ... you should answer ... 'what do you want from it?'

    Are you looking for a passive income where content and marketing are outsourced, or are you looking for a legit reason to write off your travel as business expenses?

    Do you want your site to be highly entertaining like Anthony Bourdain or 'informative' like an affiliate site with lists of Top 10 places to ____ in _____?

    I think once you know what you'd like to do with it, it'd be a lot easier to nail down a marketing plan that either focuses on content and seo or content and social media.

    Either way, definitely keep at building a list and finding out what people on that list are interested in and engaging with them to take part in various activities, either on your site on for your site.

    Cool niche, btw.
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