Sole traders - credibility vs retaining privacy
One of the feedbacks I got was that the site lacked company registration number and address and/or people involved and if they did not know 100% that it was me behind it then they would not have joined at all.
At the moment I operate as self-employed sole trader (from my dining table) and see no need to register as a company for the time being.
I value my privacy and don't particularly want to plaster my name and (HOME!) address freely on internet but at the same time I want to look credible to my customers and instil trust.
Those of you who operate as sole traders - how do you retain privacy while appearing credible?
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