Starting a new marketing blog but I'm no marketing expert. Your views?

Did you read his post?

He's got a BA in Marketing and worked in a marketing role as a professional for 8 years.

He's got more experience than most people.

Perfectly cut out to run a marketing blog.

You don't have to be the worlds expert to run a blog but you've got plenty of experience OP.

Ultimate,

What's wrong with just being honest? Focus on the skills you have, the things you have learned, and how you can help your audience. You don't have to claim to be an expert to gather an audience. Don't talk about your shortcomings or the things you don't know; instead, concentrate on giving advice in the areas you do understand. You don't have to lie to anyone if you stick to talking about the things where you have experience or knowledge.

I would seriously consider digging deeper into the market and concentrating your efforts in a very specific corner of the marketing field. You can become an expert in whatever you choose if you don't bite off too much to begin with. Drill down and do your market research to identify a particular sub-topic of marketing that you can tackle based on

• your passion
• your education
• your work experience
• your training

Focus on your strengths - don't try to be something you're not. You can always widen your business over time if you feel you have other things to offer as you learn more and get more experience in marketing.

The very best to you in your new business.

Steve

This is kind of what I had in mind to start with... For me, you've hit the nail on the head! Thanks

I'm good at it. I've been a winner in management competitions held at college, always participated in the marketing domain (yea... I'm bragging but I've earned the right to do it too ). I want to build my career and/or start my business (hopefully before 2014 ends) in the new media marketing space. I have some experience in it as well, but not much to even think of myself as an expert. Then again, I see blogs like MarketingPilgrim.com, TopRankBlog.com, ClickZ.com, etc. [I'm sure I left out some really good, possibly better ones here ] These are the real experts out there. They have billions of stories (read: case studies they've seen firsthand) to share even if you woke them in the middle of the night. I lack that level of experience. I can talk in theory, I can suggest things to do, I can even execute the tasks, but to give plans out of my own usage & success I currently cannot. Hence, not an "expert"... yet.

Steve, that's exactly what I plan to be... Honest. Hence, this thread. I might probably not put it across as crudely and end up underselling myself though. But I get your point. I'll do my best to focus on my strengths. I'll also start experimenting on the side with 1 or 2 other projects using which I can share my experience and findings. Thanks

Humble Brag... HAHA. Good one there. But like I've explained above in this post, I'm no expert. I do know quite a bit about marketing, so I'm no "humble" student. I'm still a student of marketing no doubt, and aspire to get better... and I'm quite confident that with success or by experience (arising out of bad judgements), I'll get there... to the expert status. I do get your point though. I need to position myself properly on my blog. Congratulations much on the Top 5 ranking there. If you're comfortable with sharing a link to your performance or recordings on YouTube, that'd be great. I've always been a guitar fan... haven't yet learnt to play it though. Thanks

Thanks guys... I'll keep these thoughts and approaches in mind.

Richard,

That's one of the things I had in mind... to take up the "learning journey" approach. I checked out your blog though. Nice, personal approach. I've bookmarked your site, and will be checking back regularly. Thanks

Thanks for sharing that... should give me some idea to create an outline for my blog.

Well the way I see it you know a lot more about marketing than many of these newbies that jump into the make money online / marketing wagon instantly.

I did this exact thing you are asking about in this thread.

I now have readers of my blog and progress.

I started back in March 2013.

My first blog post was

"My Journey Begins"

The problem here is that you're trying to be a perfectionist.

If you don't consider yourself an expert after 8 years of working in the field, then what makes you think you would do it at any other time?

Many people don't start blogging about something they might be interested in because they think they have to be something extraordinary. This type of thinking is flawed in my opinion.

Look at Leo from Zenhabits. The guy contradicts almost every old posts of his when he writes the new ones. So is he guilty of convincing his readers that he was an expert back then? No. Does it mean that he should not have started the blog back then? No. It just means that we are all learning and there is nothing wrong with starting a blog when you are too.

So in a nutshell, the advice from dougb (the first reply) is spot on. There's no need to project yourself as an expert because no one ever is. Take your readers on the ride that you are on.

The ones who like it will stick with you.

Good luck!

Interesting! I didn't start this thread to promote my content writing services. But guess what? I actually got a PM from a prospect the day I started this thread asking about my writing services.

So, yea... Hi5.. In Your Face!

P.S.: I notice this is my post #666 on WF... What an apt coincidence - This post of mine and the evil grin I'm wearing on my face right now. Oh I'm winning baby!