Starting a new marketing blog but I'm no marketing expert. Your views?

40 replies
Hello Warriors,

I'm planning to start a new blog that would talk about marketing... new media marketing, predominantly, to be honest.

However, I'm no marketing expert. I've been a formal student of marketing... did my graduation (bachelor's) and MBA in marketing. I have 8+ years of work experience in the role of a marketing professional (have done sales too at the start of my career), but I'm no marketing expert.

In fact, on the blog, I plan to project myself as a student of marketing who curates some of the coolest stuff from the marketing world. So, I won't have much advice that I can give first-hand or even case studies that I have experimented with. That's what experts do, and I'm not that... yet.

Having said that, I also want to monetise the blog in more than one ways. I'll figure that part out.

What I'm concerned about is how seriously people will take me and my blog given my not-an-expert status?

I'll obviously do my best to share information and resources that people find useful and actionable. I have no worries on where I'll get content and content ideas from either.

So, I'm just writing here to get a feel of how my blog would be perceived by the target readers - marketing professionals, digital/new-media marketing professionals, to be specific.

I would appreciate your thoughts, whether positive or otherwise.

Thanks a lot (in anticipation)...
#blog #expert #marketing #starting #views
  • Profile picture of the author dougb
    How about making your blog about your trek to becoming an expert? Blog about what you know and what you've learned. People like to follow other people's journey to success.
    Cheers
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  • Profile picture of the author NielsVos
    Hi,

    Don't let visitors know you don't got any experience... You should probably start reading articles from the real pro's and re-write (Don't steal there tips). But re-write it to your own strong article. You will learn a lot and really fast

    Greetings,
    Niels
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    • Profile picture of the author Stuart Walker
      Originally Posted by NielsVos View Post

      Hi,

      Don't let visitors know you don't got any experience... You should probably start reading articles from the real pro's and re-write (Don't steal there tips). But re-write it to your own strong article. You will learn a lot and really fast

      Greetings,
      Niels
      Did you read his post?

      He's got a BA in Marketing and worked in a marketing role as a professional for 8 years.

      He's got more experience than most people.

      Perfectly cut out to run a marketing blog.

      You don't have to be the worlds expert to run a blog but you've got plenty of experience OP.
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  • Profile picture of the author RichardF
    Agree with what dougb said, seems like the best way to me. Don't just go rewriting articles, you'll never find your "voice" like that. I say focus on case studies and actionable advice that you can stand behind, and try to be genuine.
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  • Profile picture of the author BellaGeen
    I don't think you can teach people to market online if you have no personal success.
    BUT you can go other way around:
    - review other marketer's program,
    - make interviews with successful marketers
    - make a mailing list providing summary of popular marketing books - (and learn at the same time)
    - run challenges building your business along with you readers, figuring out together each time a different aspect of your business
    -------
    But please do not fake being successful online if you are not....
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  • Profile picture of the author Mark Tandan
    If you present it the right way your blog could get a terrific following. Being honest about your current knowledge is a fresh idea, but don't sell yourself short. Maybe you're not an 'expert' but don't downplay your education either.
    Show people how you're going to extend your marketing expertise 'from theory to practicality' or something like that -- and curate content and write accordingly.
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  • Profile picture of the author avowzone
    Banned
    As you have 8 years experience as marketing professional you can easily make a marketing blog. But keep in mind that home marketing and online marketing is not same.
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  • Profile picture of the author Lance K
    You have a bachelor's degree and an MBA in Marketing as well as 8+ years of work experience as a marketing professional and you're not a marketing expert?
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  • Profile picture of the author salegurus
    Originally Posted by Lance K View Post

    You have a bachelor's degree and an MBA in Marketing as well as 8+ years of work experience as a marketing professional and you're not a marketing expert?
    Yeah, don't get that either...

    Anyway...

    Personally i think that the "Fake it till you make it" approach is done.
    People, for the most part are much more savvy, and they can spot a fake right off the bat, of course there are still a lot of dumb and naive people around but that's life...

    Rather base your content on topics that you are familiar with, personal experience and so on, your audience will appreciate you much more for it...
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  • Profile picture of the author imrizk
    try to take it slowly, there are so much information out there about marketing right. just go at your own pace. you will see that after few much your knowladge will grow vastly. It seems like a whole lot to take in, but after you get familiarized with the niche and your site, you will see you dont have to instantly do everything right.
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  • Originally Posted by theultimate1 View Post

    Hello Warriors,

    I'm planning to start a new blog that would talk about marketing... new media marketing, predominantly, to be honest.

    However, I'm no marketing expert. I've been a formal student of marketing... did my graduation (bachelor's) and MBA in marketing. I have 8+ years of work experience in the role of a marketing professional (have done sales too at the start of my career), but I'm no marketing expert.

    In fact, on the blog, I plan to project myself as a student of marketing who curates some of the coolest stuff from the marketing world. So, I won't have much advice that I can give first-hand or even case studies that I have experimented with. That's what experts do, and I'm not that... yet.

    Having said that, I also want to monetise the blog in more than one ways. I'll figure that part out.

    What I'm concerned about is how seriously people will take me and my blog given my not-an-expert status?

    I'll obviously do my best to share information and resources that people find useful and actionable. I have no worries on where I'll get content and content ideas from either.

    So, I'm just writing here to get a feel of how my blog would be perceived by the target readers - marketing professionals, digital/new-media marketing professionals, to be specific.

    I would appreciate your thoughts, whether positive or otherwise.

    Thanks a lot (in anticipation)...
    I'll probably get bashed again here for this post, but ti's true. You dont' need to be an expert. I have been a interviewed on dozens of blogs where the owner was not an expert.

    For example I have never been to space and have no clue, but I bet I can start an expert blog on it, there are multiple ways one is to get others to contribute or journal my discovery process.

    You don't need to be an expert don't listen to people who say you must ti's just not true!

    Good luck!
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    • Profile picture of the author Steve B
      Ultimate,

      What's wrong with just being honest? Focus on the skills you have, the things you have learned, and how you can help your audience. You don't have to claim to be an expert to gather an audience. Don't talk about your shortcomings or the things you don't know; instead, concentrate on giving advice in the areas you do understand. You don't have to lie to anyone if you stick to talking about the things where you have experience or knowledge.

      I would seriously consider digging deeper into the market and concentrating your efforts in a very specific corner of the marketing field. You can become an expert in whatever you choose if you don't bite off too much to begin with. Drill down and do your market research to identify a particular sub-topic of marketing that you can tackle based on
      • your passion
      • your education
      • your work experience
      • your training
      Focus on your strengths - don't try to be something you're not. You can always widen your business over time if you feel you have other things to offer as you learn more and get more experience in marketing.

      The very best to you in your new business.

      Steve
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  • Profile picture of the author pdrs
    This really comes off as a "humble brag" if I've ever heard one:

    "I've been a formal student of marketing... did my graduation (bachelor's) and MBA in marketing. I have 8+ years of work experience in the role of a marketing professional (have done sales too at the start of my career), but I'm no marketing expert."

    I get what you're trying to say, that you never want to stop learning etc... but come on, 8 years work experience, a bachelors AND an MBA, you're more of an "expert" than 99% of people on here... myself included.

    I've got a bachelors and a masters in music (classical guitar performance), I've been playing for 20+ years and managed to rank top 5 in one of the bigger competitions in Canada, have helped countless other guitarists pass university/conservatory auditions, but oh ya know, I'm no expert, really I know nothing about anything, I'm just a humble student. Gimmie a break...

    The humble brag thing is weak and people see through it easily. You can be confident in your abilities and credentials without being a "guru", I'd go with that...
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    • Profile picture of the author theultimate1
      Originally Posted by Mark Tandan View Post

      If you present it the right way your blog could get a terrific following. Being honest about your current knowledge is a fresh idea, but don't sell yourself short. Maybe you're not an 'expert' but don't downplay your education either.
      Show people how you're going to extend your marketing expertise 'from theory to practicality' or something like that -- and curate content and write accordingly.
      This is kind of what I had in mind to start with... For me, you've hit the nail on the head! Thanks

      Originally Posted by Lance K View Post

      You have a bachelor's degree and an MBA in Marketing as well as 8+ years of work experience as a marketing professional and you're not a marketing expert?
      I'm good at it. I've been a winner in management competitions held at college, always participated in the marketing domain (yea... I'm bragging but I've earned the right to do it too ). I want to build my career and/or start my business (hopefully before 2014 ends) in the new media marketing space. I have some experience in it as well, but not much to even think of myself as an expert. Then again, I see blogs like MarketingPilgrim.com, TopRankBlog.com, ClickZ.com, etc. [I'm sure I left out some really good, possibly better ones here ] These are the real experts out there. They have billions of stories (read: case studies they've seen firsthand) to share even if you woke them in the middle of the night. I lack that level of experience. I can talk in theory, I can suggest things to do, I can even execute the tasks, but to give plans out of my own usage & success I currently cannot. Hence, not an "expert"... yet.

      Originally Posted by Steve B View Post

      Ultimate,

      What's wrong with just being honest? Focus on the skills you have, the things you have learned, and how you can help your audience. You don't have to claim to be an expert to gather an audience. Don't talk about your shortcomings or the things you don't know; instead, concentrate on giving advice in the areas you do understand. You don't have to lie to anyone if you stick to talking about the things where you have experience or knowledge.

      I would seriously consider digging deeper into the market and concentrating your efforts in a very specific corner of the marketing field. You can become an expert in whatever you choose if you don't bite off too much to begin with. Drill down and do your market research to identify a particular sub-topic of marketing that you can tackle based on
      • your passion
      • your education
      • your work experience
      • your training
      Focus on your strengths - don't try to be something you're not. You can always widen your business over time if you feel you have other things to offer as you learn more and get more experience in marketing.

      The very best to you in your new business.

      Steve
      Steve, that's exactly what I plan to be... Honest. Hence, this thread. I might probably not put it across as crudely and end up underselling myself though. But I get your point. I'll do my best to focus on my strengths. I'll also start experimenting on the side with 1 or 2 other projects using which I can share my experience and findings. Thanks

      Originally Posted by pdrs View Post

      This really comes off as a "humble brag" if I've ever heard one:

      "I've been a formal student of marketing... did my graduation (bachelor's) and MBA in marketing. I have 8+ years of work experience in the role of a marketing professional (have done sales too at the start of my career), but I'm no marketing expert."

      I get what you're trying to say, that you never want to stop learning etc... but come on, 8 years work experience, a bachelors AND an MBA, you're more of an "expert" than 99% of people on here... myself included.

      I've got a bachelors and a masters in music (classical guitar performance), I've been playing for 20+ years and managed to rank top 5 in one of the bigger competitions in Canada, have helped countless other guitarists pass university/conservatory auditions, but oh ya know, I'm no expert, really I know nothing about anything, I'm just a humble student. Gimmie a break...

      The humble brag thing is weak and people see through it easily. You can be confident in your abilities and credentials without being a "guru", I'd go with that...
      Humble Brag... HAHA. Good one there. But like I've explained above in this post, I'm no expert. I do know quite a bit about marketing, so I'm no "humble" student. I'm still a student of marketing no doubt, and aspire to get better... and I'm quite confident that with success or by experience (arising out of bad judgements), I'll get there... to the expert status. I do get your point though. I need to position myself properly on my blog. Congratulations much on the Top 5 ranking there. If you're comfortable with sharing a link to your performance or recordings on YouTube, that'd be great. I've always been a guitar fan... haven't yet learnt to play it though. Thanks
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  • Profile picture of the author malik4u7861
    It’s even better when you have been interested in a specific field or an industry for a long time, because you are already an expert. However, if you don’t have any idea which topic or niche you want to write about, think about your hobbies or just start blogging about your daily activities, memorable moments or simply about everything
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  • Profile picture of the author pbarbanes
    "In the land of the blind, the one-eyed man is king." - Erasmus

    You ARE an expert, to the many, many people who know less than you. Comparing yourself to other sites who in your eyes are the experts is not the right perspective. Look at it from the perspective of the people who know less than you do.

    I would hate to open a site or a blog that said, "Hi, I'm no expert but...." - I'd click away. If you're not an expert, what am I doing on your site? I'll go find one with a click or two.

    Curate content. Curate resources. Write your own. Add value to the visitors to your site.

    You'll do fine. Just don't approach if from "I'm no expert..."
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  • Profile picture of the author Brent Stangel
    I'm no marketing expert. I've been a formal student of marketing... did my graduation (bachelor's) and MBA in marketing. I have 8+ years of work experience in the role of a marketing professional (have done sales too at the start of my career),
    Marketing expert? There is no such thing.

    You have more marketing experience and training then 99% of people on this forum. Don't downplay that.

    Self-proclaimed "experts" are a dime a dozen.
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  • Profile picture of the author Trummer
    Hi, I am - like you - just starting out. 3 weeks ago i started my own blog and on my blog i tell people exactly that: that i am starting out, that i share my successes and mistakes and that`s what i do.
    I think it is good because there are many people who are in the same shoes like me. And they are interessted in seing me proceed. I already got lots of comments on my blog. At the moment i am working on building some free give away for my subscribers and adding an opt-in form(autoresponder).
    You are welcome to check out my blog - maybe that is a way for you to go too? Would be nice to hearing from you on what way you choose!
    Whatever it is: all the best for your efforts!!
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  • Profile picture of the author sirtiman
    You can partnership with already experts to boost your confidence. Your blog visitors will like your reputation also.
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  • Profile picture of the author serryjw
    I like the idea of curating by interviewing people than have made a success in their business. Domainsherpa.com does this in the domain niche...you can do it in IM. It's a great format.
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    • Profile picture of the author theultimate1
      Originally Posted by pbarbanes View Post

      Curate content. Curate resources. Write your own. Add value to the visitors to your site.

      You'll do fine. Just don't approach if from "I'm no expert..."
      Originally Posted by Brent Stangel View Post

      Marketing expert? There is no such thing.

      You have more marketing experience and training then 99% of people on this forum. Don't downplay that.

      Self-proclaimed "experts" are a dime a dozen.
      Thanks guys... I'll keep these thoughts and approaches in mind.

      Originally Posted by Trummer View Post

      Hi, I am - like you - just starting out. 3 weeks ago i started my own blog and on my blog i tell people exactly that: that i am starting out, that i share my successes and mistakes and that`s what i do.
      I think it is good because there are many people who are in the same shoes like me. And they are interessted in seing me proceed. I already got lots of comments on my blog. At the moment i am working on building some free give away for my subscribers and adding an opt-in form(autoresponder).
      You are welcome to check out my blog - maybe that is a way for you to go too? Would be nice to hearing from you on what way you choose!
      Whatever it is: all the best for your efforts!!
      Richard,

      That's one of the things I had in mind... to take up the "learning journey" approach. I checked out your blog though. Nice, personal approach. I've bookmarked your site, and will be checking back regularly. Thanks

      Originally Posted by serryjw View Post

      I like the idea of curating by interviewing people than have made a success in their business. Domainsherpa.com does this in the domain niche...you can do it in IM. It's a great format.
      Thanks for sharing that... should give me some idea to create an outline for my blog.
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  • Profile picture of the author january14n
    I think you don't need to be called as an expert from one field just to be successful from it. The way I see it I think you are familiar with the basics of marketing and knowing you graduated a masters degree point well I think you have a lot of idea on how the market works. Just don't complicate things when you start your blog and everything will follow. Lastly, read, read and read. I guarantee you that when you are fond of reading other peoples idea I'm sure you'll be familiar how the industry work.
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    • Profile picture of the author omgfirstmillion
      Well the way I see it you know a lot more about marketing than many of these newbies that jump into the make money online / marketing wagon instantly.
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  • Profile picture of the author KattyHowells
    In my opinion, the fact that you are not a marketing expert is a big plus and you should make this feature the one thing that sets you apart from the crowd. You don't need to be an expert in order to have the thirst of knowledge and the more you search, learn, analyze and discuss in terms of marketing, the more people you will gather around you.
    You are not an expert and your blog won't address experts, but rather people like you, who want to know more about marketing but they lack your motivation and determination. It is only up to you to make those people read what you have to say, yet I believe that if you are really passionate about this topic, your writing will be genuine and useful, therefore it will generate traffic.
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    • Profile picture of the author Stephen Williams
      I did this exact thing you are asking about in this thread.

      I now have readers of my blog and progress.

      I started back in March 2013.

      My first blog post was

      "My Journey Begins"
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  • Profile picture of the author thisisraz65
    Learn marketing for couple of months or week . after that, it is easy to write about marketing.
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  • Profile picture of the author ADVERTHEORY
    Originally Posted by theultimate1 View Post

    Hello Warriors,

    ..., to be honest.

    However...

    graduation (bachelor's) and MBA in marketing. I have 8+ years of work experience in the role of a marketing professional (have done sales too at the start of my career)....

    In fact, on the blog, I plan to project myself as a student of marketing...

    Having said that, I also want to monetise the blog in more than one ways. I'll figure that part out.

    What I'm concerned about is how seriously people will take me and my blog given my not-an-expert status?

    I)
    About as serious as they take this post as a failed attempt to promote your signature.
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    • Profile picture of the author Kush Sharma
      The problem here is that you're trying to be a perfectionist.

      If you don't consider yourself an expert after 8 years of working in the field, then what makes you think you would do it at any other time?

      Many people don't start blogging about something they might be interested in because they think they have to be something extraordinary. This type of thinking is flawed in my opinion.

      Look at Leo from Zenhabits. The guy contradicts almost every old posts of his when he writes the new ones. So is he guilty of convincing his readers that he was an expert back then? No. Does it mean that he should not have started the blog back then? No. It just means that we are all learning and there is nothing wrong with starting a blog when you are too.

      So in a nutshell, the advice from dougb (the first reply) is spot on. There's no need to project yourself as an expert because no one ever is. Take your readers on the ride that you are on.

      The ones who like it will stick with you.

      Good luck!
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      • Originally Posted by Kush Sharma View Post

        The problem here is that you're trying to be a perfectionist.

        If you don't consider yourself an expert after 8 years of working in the field, then what makes you think you would do it at any other time?

        Many people don't start blogging about something they might be interested in because they think they have to be something extraordinary. This type of thinking is flawed in my opinion.

        Look at Leo from Zenhabits. The guy contradicts almost every old posts of his when he writes the new ones. So is he guilty of convincing his readers that he was an expert back then? No. Does it mean that he should not have started the blog back then? No. It just means that we are all learning and there is nothing wrong with starting a blog when you are too.

        So in a nutshell, the advice from dougb (the first reply) is spot on. There's no need to project yourself as an expert because no one ever is. Take your readers on the ride that you are on.

        The ones who like it will stick with you.

        Good luck!
        Here's what I think, no one is perfect and no one knows everything. In fact wise people know they don't know, fools think they know and brag. But most don't do anything and the worst of those nit pick and point out problems then some are afraid of the nitpickers and don't start.

        Start your journey and blog about it, ignore the nitpickers, and improve as you go, once you know more then the other reader, your an expert to them. That's my advice and good luck.
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    • Profile picture of the author theultimate1
      Originally Posted by ADVERTHEORY View Post

      About as serious as they take this post as a failed attempt to promote your signature.
      Interesting! I didn't start this thread to promote my content writing services. But guess what? I actually got a PM from a prospect the day I started this thread asking about my writing services.

      So, yea... Hi5.. In Your Face!

      P.S.: I notice this is my post #666 on WF... What an apt coincidence - This post of mine and the evil grin I'm wearing on my face right now. Oh I'm winning baby!
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      • Profile picture of the author JensSteyaert
        Originally Posted by theultimate1 View Post

        Interesting! I didn't start this thread to promote my content writing services. But guess what? I actually got a PM from a prospect the day I started this thread asking about my writing services.

        So, yea... Hi5.. In Your Face!

        P.S.: I notice this is my post #666 on WF... What an apt coincidence - This post of mine and the evil grin I'm wearing on my face right now. Oh I'm winning baby!
        Congratulations, now you're a marketing expert...
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        • Profile picture of the author theultimate1
          Originally Posted by JensSteyaert View Post

          Congratulations, now you're a marketing expert...
          Haha. I'm not so sure, but I guess I'm on the way... someday (soon) I hope to get to that stage.

          In hindsight, it seems as though ADVERTHEORY was promoting his own signature... rather "quickly" (given his unhelpful one-sentence post).
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  • Profile picture of the author AmericanMuscleTA
    Just do it!

    I don't have any formal education in marketing, heck, I never even went to college. The only think I'm "qualified" to do is flip burgers (quite honestly, I don't even think I'm qualified to do that... You don't want me to grill you a burger unless you want it undercooked or burnt).

    Yet, I have a marketing blog and have been gaining followers, people coming to me as an expert, and having one of my direct mail pieces being feautured in the No B.S. Gold Letter.

    Just start your blog and things will start falling into place. You have waaay more experience than I do, so it should make things a lot easier for you.

    Rock on!
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  • Profile picture of the author talfighel
    If you are going to talk about marketing, you do need to have experience.

    Some people learn about marketing in school.....does that make them an expert? I don't think so.

    You do need to have experience and know what's working and what's not working in today's world of marketing, especially online.
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  • Profile picture of the author cheehien
    Make sure you understand it before take action.
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  • Profile picture of the author Chris Manetzke
    Regardless of what experience you have(and it seems like you do)it is important to let your readers know that you have had failures, and struggled at times. I think people are tired of hearing about the guy who put out his first product, blog, ppc ad, or whatever and made a million dollars overnight. I know the second I read something like that I'm out.
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  • Profile picture of the author djghkgk
    Banned
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    • Profile picture of the author Ged Clayson
      Is this for real? Expert or not?

      You obviously know something about marketing, apply it to your marketing blog. You need to create content that gives your readers something - practical help and advice and problem solving strategies or solutions.

      Don't get hung up on your 'lack of experience', it will be irrelevant if you can hold someone's interest and tell them something that they don't know.

      If you want to get a feel of how your blog would be perceived by the target readers - marketing professionals, digital/new-media marketing professionals, then put yourself in their shoes. What would you want to see, and how would you perceive it?

      Your mindset should be that you want help others to succeed and the income (I presuming that's your goal) will follow.
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  • Profile picture of the author RickCopy
    you're going into an extremely saturated niche.... I hope you have something unique to bring to the table or have a very good "Voice" of writing... otherwise this will go nowhere. Not trying to be pessimistic, but you need to have content that's valuable enough to gather actual fans (and on top of that fans that are buyers)....much harder than it sounds.
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  • Profile picture of the author jamescanz
    Originally Posted by theultimate1 View Post

    However, I'm no marketing expert.

    I would appreciate your thoughts, whether positive or otherwise.
    That seems to be a roadblock when it comes to many factors of Internet Marketing...

    Maybe the person hasn't seen great results yet

    Maybe they haven't created a product yet

    Whatever it may be, the best thing is to just jump right in

    Everyone has to start somewhere
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  • Profile picture of the author bezzaton
    I agree with a previous comment. Perhaps make it about your internet marketing journey?
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