6 replies
Hey folks,

I'm new to the site as a registered member, but have spent the last few months surfing around WF while planning my next endeavor.

So I have an existing site which is nearly 4 years old, and I've finally gotten to a point where I plan to monetize it. I have a ton of ideas, but the first on I plan to implement is niche directory addition to my existing site. My question is for those with experience in creating paid directory sites. Here is my question...

How have you tiered your directory payment options in regards to the features you provide? I am thinking a three tiered system.

First tier...free (limited information)
Second tier... $ (more information to be added to listing but not all options)
Third tier ... $$$ (all of the bells and whistles)

I have not selected a theme yet, so I do not know exactly everything I can add for each tier. The directory will be a business directory so the typical options most themes carry will most likely include...
  • business name
  • address
  • phone
  • email
  • website
  • social media accounts

I want a true value add to the paid tiers...I'd love to hear your thoughts on what can be provided to a business owner's profile/listing to make it worth the fees I charge (tbd).

Please note, this directory will have a strict B2B focus, so the niche my site covers will tie directly back to the companies I list.

Can't wait to hear your replies,

-CG
#directory #paid #tiers
  • Profile picture of the author bdpop
    Maybe direct access to someone important in the company 24 hours a day? It's an interesting idea. That's all I can think of right now.
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    • Profile picture of the author agmccall
      A couple of things I would want to know would be, how much targeted traffic does the site get. How do you get the traffic to the site. That is what people would be paying for.

      But, Not many companies like to pay to be listed in directories now-a-days

      al
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      • Originally Posted by agmccall View Post

        A couple of things I would want to know would be, how much targeted traffic does the site get. How do you get the traffic to the site. That is what people would be paying for.

        But, Not many companies like to pay to be listed in directories now-a-days

        al
        We get roughly 2000 to 2500 uniques a day. The primary reason we get visitors is for the national news (which is curated) as well as the unique content we provide (1-2) fresh original articles every weekday. We are primarily a trade magazine but also carry some lifestyle content as well.

        In regards to drawing readers, we get roughly 30% from search engines, 40% from social media refs and 20% in direct traffic.
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    • Originally Posted by bdpop View Post

      Maybe direct access to someone important in the company 24 hours a day? It's an interesting idea. That's all I can think of right now.
      I wish I could give that type of attention to a service line, however I do have a regular full time job that doesn't allow me that opportunity.

      That being said, I'm thinking that the key upgrades from free to paid would be:
      • Logo
      • Photos
      • Video
      • Links
      • Multiple category listings
      • Social media feeds

      Now I've seen sites such as local dot com offer this up-grade for 49.95 a month, I do not plan to make it that much but I certainly feel that being listed on my site will generate leads for those who get listed.

      -CG
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      • Profile picture of the author DubDubDubDot
        I would pretty much dump the directory idea. You can still have it, but almost nobody will be looking at it. Sell ad spots to these companies and include a free directory listing. Supplement unsold spots with an ad network.
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  • I like the idea of using the directory listing as a value ad for advertisers.

    That said, I do plan on having the directory...I believe it will come in handy as a supplier source since my readers do not access to one at any other site that covers my niche. I will start it off with just base info and provide a couple of upgrade options.

    What are your thoughts on giving away some free upgraded accounts to 1 or 2 business owners? I know it's giving away money, but at the same time, it gives the appearance that the competition is paying for the upgrade...so why shouldn't they (a little psychology)? Since my niche is world wide (primarily in the US) there are hundreds if not thousands of possible customers for the directory.
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