For those of you who buy WSO's...

97 replies
Do you prefer PDF or video format?
#buy #wso
  • Profile picture of the author travlinguy
    Originally Posted by CAmarketing View Post

    Do you prefer PDF or video format?
    PDF all the way.
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    • Profile picture of the author wordwizard
      Me too. Definitely PDF. If things get complicated, then a SHORT video to illustrate will be great. But none of those hour-long video courses for me if it can be avoided.

      Also, my hard drive overfloweth.
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  • Profile picture of the author barbling
    Hate watching videos I do. IF by chance it's a video product, then at least a pdf of bullet points would be useful.

    Mindmaps are also pretty rad.

    But yep. Hate videos.
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  • Profile picture of the author JCorp
    I love both. Videos being the 1st preference.
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  • Profile picture of the author George Wright
    I prefer PDF.
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  • Profile picture of the author Dan723
    In general, I prefer pdf based courses. I just find it easier to refer back to certain information if it's in written format.

    Trying to go back through a long video to find a certain key piece of information can be really time consuming.
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  • Profile picture of the author preets
    I always prefer PDF because it is easy to find information and take less time. Video for me is totally waste and time consuming.
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  • Profile picture of the author ma247
    I like both format. Because both two formats are used in different purpose. So according to your requirements, you can use these format.
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  • Profile picture of the author BizWizable
    I like to have both. Video first then refer back to the pdf
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  • Profile picture of the author NK
    PDF, I just want to quickly go over the information and refer back when necessary. Short videos are okay, but please do make it easily downloadable
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  • Profile picture of the author WillR
    It shouldn't be one or the other. Horses for courses.

    If I am doing technical tutorial videos then they will always be video. Too much is left open for interpretation if you just do it in a PDF document and it significantly increases the amount of support I have to deal with.

    If it's content where I am not having to show you anything on screen then a PDF will do.

    Your delivery method should match the content. No one size fits all here. Most of my products will have a combination of theory PDF documents and then training videos that show you how to implement the technical stuff.
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  • Profile picture of the author DoubleOhDave
    PDF by far! Unless the person doing the video inderstands that we don't all want to suffer through long boring explanations that have little to do with the subject ( which could have been read through in 0.67 minutes ��
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  • Profile picture of the author JensSteyaert
    A PDF that gets straigth to the point.
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  • Profile picture of the author kaleshwarchand
    Pdf certainly, personally would not buy a video product.
    Most people in IM (everyone here) is usually quite busy and handling any number of items at a time, a pdf can be easily scanned quickly to see what it has and then read the parts one needs, how do you scan an hour long video?
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  • Profile picture of the author kpmedia
    I want to skim. A video is therefore crappy.

    I rarely buy anything now -- not that I did much to begin with. The various plugins/code and template/themes often turned out to be poorly built and maintained, and thus useless. It was never a long-term item, as one update by a server (or CMS like WordPress) broke it beyond use. I truly hate video-based guides for using it. I expected a manual!

    I think Link-Assistant was the worst one, and it was a waste of $200. Those guys are sneaky SOBs, as they sell products that purposely break if you don't pay their extortion ("updates"). They DO NOT tell you that you have to subscribe for $$$ to keep it unbroken ("updated"). The non-updated product stops working, as they have artificial kill code. I wish somebody would just crack it, as I paid $200 for something that doesn't work, and that's just bogus.

    Most WSO's are huge wastes of money. Videos are just adding insult to injury.
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    • Profile picture of the author ajbarnes777
      It depends on the product. For example, if it's a course teaching how to do something technical, I would much prefer a video and a PDF for reference. For most products, I prefer a well laid out PDF that gets to the point and FULLY explains (with examples) the tactics, tips, tricks, methods, etc. included.
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    • Profile picture of the author SandyDuPlessis
      I prefer PDF for the most part, with good images. It is so much quicker and easier to page back to find out how or what to do than to find the correct place in a video.

      In addition, I tend to find that most "how to" videos, particularly those that show the screen, either move too fast for me to see precisely what is happening, and/or the focus is not tight enough.
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    • Profile picture of the author RobinInTexas
      Originally Posted by kpmedia View Post

      I want to skim. A video is therefore crappy.
      I couldn't agree more.

      Deliver a 90 minute video that you can't search for a key point you need to go back to review, or break it up into 18- 5 minute chunks that are probably not well enough organized to go right to what you need.

      I refuse to buy anything other than entertainment in a video format.
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  • Profile picture of the author Tania Edwards
    I love reading PDF. I am not into long boring videos
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  • Profile picture of the author Nate Harding
    Broad questions... it depends on the topic and type of training!

    If your product is a how-to guide that requires instructions and demonstrations, then video!

    If your product is a short report on...outsourcing or something, then a PDF guide will work.

    When in doubt, provide both!
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  • Profile picture of the author dougb
    I like videos when they show specific steps to do something ie:instal a blog. But those powerpoint videos, ugh, then give me a pdf.
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  • Profile picture of the author Chris Manetzke
    PDF for sure, I like to go through things quickly and take notes and skip thinks I don't want to read.
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    • Profile picture of the author Daniel Evans
      It depends on it's purpose.

      If the info can be conveyed in a PDF, that's what I'd favour.
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      • Profile picture of the author calidream217
        I like both
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      • Profile picture of the author Simpilot938
        I'm definitely a fan of reading over viewing.

        There are times when a short video would be better, but generally I want something I can print and put flat on my desk whilst I work on screen. Maybe I'd think differently if I had a multi-screen setup but I don't have the desk space right now!

        My 2 cents.

        Regards,

        Steven
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        • Profile picture of the author Bradleybods
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          • Profile picture of the author Alexa Smith
            Banned
            I buy PDF WSO's; I won't buy video.

            The only times I've ever asked for a refund, having bought WSO's, were times that they turned out to be video-only, without that even having been mentioned in the sales post (and in one case, one of the "testimonials" even referred to a "PDF" that seemed not to exist at all!). That's happened to me twice, over the years.

            If anyone is still a video enthusiast, after reading this thread and seeing what proportion of the customers want PDF's, this other thread might interest them: http://www.warriorforum.com/off-topi...ml#post7786337
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  • Profile picture of the author travlinguy
    There's a marketer on this forum. Smart guy. Excellent material, all video though. I opted into his list, which I rarely do here. He's got a great traffic/affiliate marketing course. $97. I'm most interested in the traffic. All videos. I would have bought the thing immediately had it been available in PDF. I emailed him and told him so.

    Says he's a video marketer and that's all he produces. What's ironic is, many of his emails have information about "tweaking" certain strategies to squeeze out maximum profit. He's leaving a PILE of money behind only producing video courses. Maybe he should consider tweaking or expanding the format in which he delivers his material, huh?
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    • Profile picture of the author agmccall
      Originally Posted by travlinguy View Post

      There's a marketer on this forum. Smart guy. Excellent material, all video though. I opted into his list, which I rarely do here. He's got a great traffic/affiliate marketing course. $97. I'm most interested in the traffic. All videos. I would have bought the thing immediately had it been available in PDF. I emailed him and told him so.

      Says he's a video marketer and that's all he produces. What's ironic is, many of his emails have information about "tweaking" certain strategies to squeeze out maximum profit. He's leaving a PILE of money behind only producing video courses. Maybe he should consider tweaking or expanding the format in which he delivers his material, huh?
      I agree, Something like Dragon Naturally Speaking or and inexpensive VA can convert and have ready for market in no time

      al
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  • Profile picture of the author jamescanz
    Love kickin' back with my iPhone to read a PDF

    But from a sellers perspective, creating videos are more fun
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  • Originally Posted by CAmarketing View Post

    Do you prefer PDF or video format?
    Video is better then PDF!
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    soon people... Relax...
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  • Profile picture of the author karolk
    PDF or something unexpectable. Mind maps are great.
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  • Profile picture of the author Clixess
    I prefer video if it's a tutorial, because with a video it's easier to understand and also a lot quicker than reading a long PDF with lots of images. If it's an informational product, then I prefer PDF for the reasons other warriors have already mentioned.

    I have other question, what about an Excel file? Have you ever seen/sold an Excel file in a WSO? I find Excel documents much more handy when it comes to making lists. For example a linkbuilding list with high PR blogs, high PR forums, etc. You can make multiple sheets and avoid the long scrolling you do with a PDF file. There are just so much more things you can do with Excel in comparison with PDF. So what do you think?
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    • Combination..the pdf should have links to videos that further illustrate instructions
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  • Profile picture of the author Sarevok
    While naturally I'm a bookworm and prefer to read...

    Here's the golden ticket:

    I prefer quality over format.



    Deliver content that rocks and I couldn't care less the manner in which it's delivered...

    (I've also noticed... That sometimes technical specifications are almost IMPOSSIBLE to teach in the written word; at times your target demographic literally *requires* demonstration in a crisp HD video format).

    Just my humble $.02
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    • Profile picture of the author cyberdenizen
      I prefer PDF, except for complicated how to's especially when there are so many steps to follow. (e.g. using a piece of software or making a website more secure)
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  • Profile picture of the author James 0
    Both is fine for me. It also depends on what kind of product it is.
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  • Profile picture of the author greenowl123
    In general, I prefer PDF`s although one of the first WSO`s I ever bought was a series of videos put out by Rob Fore and they were fantastic to watch and I loved the way he explained everything in the videos in a slow, thorough, methodical manner.
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  • Profile picture of the author XponentSYS
    I sell products.....

    They're a mix of video, audio and PDF. It really depends on the topic I am trying to teach. If I can do it with a PDF, I will. If I need to use some videos, I do. Sometimes I use Audio.

    I buy WSOs......

    I like value, delivered through whatever means. One thing I did for video products was buy a WDTV LiveHub. Now, it shows up as a network drive and if I want, I can save video WSOs to it and watch them in my living room on my. 80inch TV as opposed to my computer which is way better!

    WDTV LiveHub:. Made by Western Digital, this device is basically a 2TB network drive that has an HDMI output for an HDTV (also has analog out) and lets you watch media files saved on it. You use with a remote and an interface that looks much like that of OnDemand or DirecTV. It has proven handy for watching all those videos we all buy. Cost ~$200. There are countless other solutions like this available now but this is what I have and it works for me just fine.
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  • Profile picture of the author naidyphoon
    I used to love videos but now I prefer PDFs as I'm able to learn much more in a shorter period of time.
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  • Profile picture of the author solution4u
    Definitely PDF. I despise watching videos (unless there is some specific purpose to them that is illustrated more effectively via video than written format).
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    • Profile picture of the author heavysm
      A thorough WSO will have pdf and video if needed to explain more complex points that can only be understood through live visuals.

      As others have noted a pdf highlighting the main points and video doing a straight to the point cover of the method is ideal.

      The best is when the video has noted time points so you can skip ahead to the part of the video you are most interested in
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  • Profile picture of the author Katie Rich
    For technical training, showing me how to install something, I prefer video. BUT... many video producers do not give any thought to the quality of the sound. I have a hearing problem and find that a lot of videos are just far too quiet to be of any use to me.

    If someone is trying to sell me something and all I can hear is GREAT! mumble, mumble, PERFECT! mutter mutter, then off it goes. I'm not gonna take out my hearing aids and find a headset, just to be sold to. If I can't hear it, I won't buy it.

    For information I prefer PDF.
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  • Short and straight to the point videos
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  • Profile picture of the author Valdor Kiebach
    neither if its software / graphics / audio
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  • Profile picture of the author sbucciarel
    Banned
    I live in the country and have slow bandwidth, so pdf all the way. I won't even bother to attempt watching any videos except occasionally, a short funny one.
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    • Profile picture of the author Miles Allen
      Video as long as it comes with a mp3 file.
      That way I can listen to it anywhere.
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  • Profile picture of the author AllieB
    Banned
    I prefer PDF. This way I don't have to be online or wait for a video to upload if I want to go back over the content
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  • Profile picture of the author Ledux
    I personally enjoy videos more than PDF's and I was actually surprised that the majority of people here prefer PDF's. That's something to think about.
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  • Profile picture of the author Trummer
    I like video, if it is short and to the point, if not pdf`s are more convenient, because it is easier to scan through.
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  • Profile picture of the author Stuart Walker
    Really drives me mad when I'm forced to watch a video and am given no option just to read.

    I can read quicker than you can show me in a video in most instances.

    Of course in some instances a video makes more sense but overall a readable version suits me more, doesn't have to be PDF can just be online on a website.
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  • Profile picture of the author brutecky
    Originally Posted by CAmarketing View Post

    Do you prefer PDF or video format?
    Um you might be surprised to learn that LOTS of WSO's are not 'training'
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  • Profile picture of the author RuthStewart
    PDF is great. The odd video is fine. I hate products that are just video.....I just learn stuff better on PDF.
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  • Profile picture of the author jbprich
    Video for the more complicated parts, I find it easier to understand if I can watch something being done. and Pdfs as a reference or cheat sheet. Audio is good to listen to in the car.
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    • Profile picture of the author Selena85
      I'm a quick reader, so I prefer PDF. It's also easier to go back and scan the information again to re-read a certain paragraph.

      But videos/screencasts are incredibly helpful for certain tutorials, so a mix of both would be ideal.
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      • Profile picture of the author YaniB
        Originally Posted by Selena85 View Post

        I'm a quick reader, so I prefer PDF. It's also easier to go back and scan the information again to re-read a certain paragraph.

        But videos/screencasts are incredibly helpful for certain tutorials, so a mix of both would be ideal.
        This is EXACTLY me.

        Generally I don't like videos all that much, but they DO come in handy if you have ABSOLUTELY no idea of how to do something. Throw in a non controllable fluff/filler video though....then it's ON.


        Yani
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  • Profile picture of the author Rod Cortez
    It really depends on the subject matter and what kind of information is being provided.

    Generally, I prefer the PDF format.

    RoD
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  • Profile picture of the author asiaa
    Videos are ok if they are short and waffle free. No idea how anyone can watch hours of video training.
    PDF's are better.
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  • Profile picture of the author John_3771
    I don't know if it's because I always have so much going on or that I have A.D.D., but I can't hardly ever sit through an hour and a half or two hours of video. It very rarely happens and with most things, you want to go back to a few key points in the material and that is much harder to do with video. I love to be able to go to a table of contents and skip to what I want to see in the PDF, it just saves me so much time and effort.
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    • Profile picture of the author OnlineStoreHelp
      Again I think it depends. I used to buy WSO's but just found the data is not that good. If you can get it all by skimming then its not really telling you anything worthwhile is it? But then again, what do you really expect for 6 bucks anyway.

      I have been buying a couple premium video courses and the editing and audio is over the top good which makes it a dream to buy the course and watch. Plus they always provide a PDF with a time code to various subjects.

      I had one Premium course I bought that the audio was so bad I refunded cause it just pissed me off (dog would start barking and about blow my ear drums out. Edit that junk out! That snorting the snot back into your nose thing that drives me nuts.. pause and blow your nose). You can't charge premium prices with junk like that.

      Ughh that one still drives me mad to think about...
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  • Profile picture of the author tristatemedia
    i love both...if the video is done right....some of the biggest names suck at video teaching.
    pdf off course becuase i always take notes when i watch video
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  • Profile picture of the author tristatemedia
    another thing ...if you do pdf..............
    please
    please
    please
    summarize what you just taught at end of every chapter so your students do not get over whelmed....
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  • Profile picture of the author Marked09
    I prefer both. and you can add MP3 as well. It' really depends on what the topic is all about.

    If it's is something about telling stories I rather read it on PDF or listen to it through mp3 format

    If it's something about manuals and technical setups I prefer video as you can follow through how they do it.
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  • Profile picture of the author Richard HAN
    Order of preference:

    1. PDF

    2. If video is a must, then video + pdf of main points

    3. Video + pdf of main points + transcript
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  • Profile picture of the author cheehien
    yeah, PDF is the better choice to go...
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  • Profile picture of the author sophiap
    PDF Only....
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  • Profile picture of the author malik4u7861
    Video format is the best for sell the product
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  • Profile picture of the author Pascal Parvex
    I prefer PDFs, as I like reading more than watching long videos. But Videos can be OK, if they are short and to the point.
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  • Profile picture of the author Alexander Mak
    Hi guys,

    This is Alexander Mak here, I'm a newbie to this forum, just wanna say hi to all and I'm looking forward to learn a lot and contribute a lot to this forum.

    I prefer pdf because it is always easier to find information. Just press CTRL-F and type in the info I want. For video unless you watch it from the very beginning it is very difficult to follow half way through not to mention to find specific info.
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  • Profile picture of the author ecoverartist
    I prefer videos for more complex tasks, along with a PDF bullet-sheet that walks through the steps.
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  • Profile picture of the author extrememan
    I like both. I learn better from text and video content. I may think most people like it that way too.
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  • Profile picture of the author JohnRyserson
    Banned
    I also like having both a PDF and a video course together.

    I like to watch the videos all the way through, and then use the PDF as a reference.
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  • Profile picture of the author Vincent Denali
    Depends on the topic. I'm a visual learner so I like to "see" something being done if it's technical. If it is conceptual, PDF is fine.
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  • Profile picture of the author actress6
    PDF!!! I hate WSOs with videos
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  • Profile picture of the author ForumGuru
    Banned
    I hate long sales & hype videos and if you don't have a control set on the video(s) usually I bail on the page quite quickly. If it's a technical video demo or brief overview demo then I am fine with those. I also like having a PDF to refer to so if a PDF is feasible then I say give one when you can.

    -don
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  • Profile picture of the author Pedro Lopes
    I personally prefer reading a pdf myself.. But I always appreciate it when both are coupled together..

    And if you're a product creator, you know your buyers will appreciate that too.
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  • PDFs are all you need. Selling a WSO means making it easy on your clients. PDFs are better than videos if you ask me. After I surveyed about 50 different IMers, I got about 38 responses saying PDF; and about 7 others said they wanted just an additional video with the main pdf.
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  • Profile picture of the author copymyideas
    PDF every time
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  • Profile picture of the author Mike Hill
    Personally I provide both PDF and video. PDF for the main product and video on step-by-step how to do something.
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  • I think a good solid info product should have both video and PDF.

    But I really, really hate video that sucks. What a waste of time...

    Michael
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  • Profile picture of the author thisisraz65
    i prefer video version.
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  • Profile picture of the author Zack Lim
    Why not have both so that you will be able to cater to both group of customers?

    But I personally like PDF as I will be able to scan down and quickly consume the content
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  • Profile picture of the author littledan
    I definitely prefer a PDF, but video can be useful to go a long side. Too many video courses just wander about and not really tackle the issues thoroughly enough.
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  • Profile picture of the author Mikaedi
    My preference is PDF over any other format..though with anything technical a short to the point, video would be better.
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  • Profile picture of the author Lucian Lada
    I retain (relatively) large amounts of information better if I read them rather than listening to/watching a video. Also, you can jump to a particular section of the PDF much easier than in a video.

    What I've recently noticed is that a lot of products are in the video format just for the sake of it. I've even seen a product in a video format that was mainly comprised of slideshows with the author's voice-over re-reading the text on the slideshows. That makes little sense to me.

    I do, however, prefer video reviews of gadgets and things like that, but that's a whole other matter.
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  • Profile picture of the author Assignmentwriter
    PDF is best one to read
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  • Profile picture of the author Pauline64
    I like both methods but prefer pdf s. Videos are OK if they are short and downloadable. I do not like having to watch videos online, when I have purchased them. I like to think they are safe on my hard drive so I can refer to them again and not be subject to the whims of the internet.

    Pauline
    Pauline Harris Blog
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  • Profile picture of the author sagittarius
    I prefer PDF. Every time I watch videos in VLC I'd just find myself increasing the speed.

    1. Having it in PDF helps me learn on my own pace through my reading speed.
    2.Whenever I find an idea that's worth keeping, having the freedom to annotate little nuggets of gold makes it easier.
    3. Lighter file size
    4. Can be printed for comfortable reading.

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  • Profile picture of the author wapi
    PDF offcourse....
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    In order to succeed, your desire for success should be greater than your fear of failure.
    CouponStock.net

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  • Profile picture of the author raresmp
    I will always prefer PDFs.

    Of course that videos have their purpose too but I think PDFs suits almost everyone
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  • Profile picture of the author Kenster
    As a vendor, I try and do both. You'll never please everybody, but most people like multi media delivery
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