Desperate vs Not giving a _

19 replies
So I've noticed that pretty much everywhere people are saying that to be successful you need to target desperate people. People that have a problem that needs immediate solving like a termite infestation or weight loss.

But alot of times these desperate people are strapped for cash. What if I targeted wealthy people that have money and don't mind spending it? If I target a wealthy, non desperate niche I'm thinking I would get higher commissions and conversions in my email marketing campaign.

I'm still a noob so I really don't know what I'm talking about, its just an idea. Thoughts?
#desperate #giving
  • Profile picture of the author TelZilla
    I've always followed Henry Ford's advice...

    Sell to the masses, eat with the classes.
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    Don't get so wrapped up in making money that you forget the important things in life.
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    • Not everyone will have same level of faith and level of mindset.

      Having said that, your system or sales funnel should cater to all types of people.

      I have low ticket products upto high ticket products and affiliate.

      You build your list of subscribers by even giving people free value as well.

      But regardless what level my followers are I always stay consistent in providing value and relationship rather than shoving products down their throats like a desperate spamming marketer
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  • Profile picture of the author JohnMcCabe
    Bank robber Willie Sutton was once alleged to have said, in response to being asked why he robbed banks, "because that's where the money is."

    You see so much emphasis on finding "desperate buyers", yet I prefer the term "motivated buyers". People are in some kind of condition, and they want to be in a different one. The more motivated they are, the more likely they are to take an action (such as buying your product).

    Wealthy people have their own vulnerable spots, things that motivate them. Author Harvey Mackay wrote in one of his business books that any situation that could be resolved by writing a check wasn't a problem, it was an expense.

    I can tell you that selling something to a wealthy person who does not want to buy is every bit as futile as selling something to someone who cannot buy.

    I much prefer to deal in markets where people are accustomed to solving their problems with a credit card or checkbook, as opposed to "desperate buyers" having to decide between buying a product or paying the light bill.
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    • Profile picture of the author Brando95
      Originally Posted by JohnMcCabe View Post

      Bank robber Willie Sutton was once alleged to have said, in response to being asked why he robbed banks, "because that's where the money is."

      You see so much emphasis on finding "desperate buyers", yet I prefer the term "motivated buyers". People are in some kind of condition, and they want to be in a different one. The more motivated they are, the more likely they are to take an action (such as buying your product).

      Wealthy people have their own vulnerable spots, things that motivate them. Author Harvey Mackay wrote in one of his business books that any situation that could be resolved by writing a check wasn't a problem, it was an expense.

      I can tell you that selling something to a wealthy person who does not want to buy is every bit as futile as selling something to someone who cannot buy.

      I much prefer to deal in markets where people are accustomed to solving their problems with a credit card or checkbook, as opposed to "desperate buyers" having to decide between buying a product or paying the light bill.
      Yeah that quote pretty much sums up exactly what I'm thinking. I want to go after people with the money. Robbing a jewelry store is probably pretty much the same as a gas station. Just one will get you more money. The marketing steps are all the same just one side pays much more than the other. So why not go after the money?

      I was also thinking, if I sell something that solves a problem to my list than they probably wont be a repeat buyer right? One of two things will happen

      1. There problem is solved and I am now obsolete
      2. There problem was not solved and they can no longer trust my recommendations

      Which markets would you say can solve their problems with a credit card? Or (maybe)better yet don't have problems they just don't mind spending. I was thinking possibly travel? Just a 10% commission on a typical 1000+ vacation would be a wet dream.
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      • Profile picture of the author JohnMcCabe
        Originally Posted by Brando95 View Post

        I was also thinking, if I sell something that solves a problem to my list than they probably wont be a repeat buyer right? One of two things will happen

        1. There problem is solved and I am now obsolete
        2. There problem was not solved and they can no longer trust my recommendations
        There is a third possibility, but it can be tricky to accomplish. If you solve their immediate problem, you are obsolete - for that particular problem. If you've gained enough trust and credibility, you can move on to related issues and transition people to new niches.

        The tricky part for most marketers is that in order for this to work, you have to really, really understand the underlying psychology of the people in that market. Otherwise, you just end up throwing mud against the wall and hoping some of it sticks.

        Originally Posted by Brando95 View Post

        Which markets would you say can solve their problems with a credit card? Or (maybe)better yet don't have problems they just don't mind spending. I was thinking possibly travel? Just a 10% commission on a typical 1000+ vacation would be a wet dream.
        Travel is one possibility. Upscale hobbies can be very good, and some can be combined with travel. The key word is "upscale" - promote a product anyone can get to an audience that wants something exclusive, and you can end up dead meat.

        One example, speaking of dead meat, would be promoting Omaha Steaks to a Dean & DeLuca crowd. That won't get you any points.
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  • Profile picture of the author Darren Dillman
    What most of them probably mean by desperate is...desperate for a solution to their problem for niches outside of IM that is.

    If someone has say, a mole problem they want to desperately get rid of they may spend money now to get rid of it asap and even spend more depending on how desperate they are.

    As for the IM niche, you are correct, in a way that the big money is where the people who have it are willing to spend it to get the solutions they want sooner rather than later.

    But, finding those people in great numbers to target is no easy task. That is why you have low ticket entry products with upsells through your funnel for those with the ability to pay more for more help now all the way up to the high ticket mastermind groups and 1 on 1 coaching.

    Just to give you an idea. If you take 1000 prospects only a certain % of those people are going to have OR be willing to part with $500-$1000 for a premium product and still fewer willing or able to spend $5000 or more for high end group or personal coaching.

    If it were economical to say take an add out in a magazine like Robb Report or something like that to target the wealthy individuals that would be a way to get in front of those people.

    It all depends what you have to offer and if that high end market wants what you have to sell.

    In your chosen niche setting up a blog, autoresponder (to capture emails), and sales funnel with or without an upsell, and a series of emails to help those prospects get what They Want is where you want to concentrate your efforts.

    That my opinion anyway.

    In fact, everybody making good money online is doing this exact thing.

    Squeeze page, oto offer, autoresponder series to help the prospects, then periodically sending offers either of your own products or offers of other products that you get an affiliate commission from.


    If you concentrate on this going forward whether your market is rich or poor you will be better off.
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  • Profile picture of the author BellaGeen
    Originally Posted by Brando95 View Post

    So I've noticed that pretty much everywhere people are saying that to be successful you need to target desperate people.
    This is only one approach. They also say that golf is a very lucrative niche (I never tested it by myself thought) woodworking is a huge niche (I tested it and it is a great niche) and there are so many more of not "desperate niches"

    I personally would target a desperate niche only if I really-really sure I can bring a proven relieve....

    I agree that you should go where the money is. Just look what sells good online, and you find personal interest in, find your own angle and stick to it
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    • Profile picture of the author Brando95
      Originally Posted by BellaGeen View Post

      This is only one approach. They also say that golf is a very lucrative niche (I never tested it by myself thought) woodworking is a huge niche (I tested it and it is a great niche) and there are so many more of not "desperate niches"

      I personally would target a desperate niche only if I really-really sure I can bring a proven relieve....

      I agree that you should go where the money is. Just look what sells good online, and you find personal interest in, find your own angle and stick to it
      Wow I could definitely see potential in the woodworking niche. Its quite a popular hobby and tools can cost hundreds, even upwards of a thousand dollars. And I'm sure there's always more to learn. You could also niche it down easily. Would you mind giving me a couple more examples like that please?
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    • Profile picture of the author GlenH
      Originally Posted by BellaGeen View Post

      This is only one approach. They also say that golf is a very lucrative niche (I never tested it by myself thought) woodworking is a huge niche (I tested it and it is a great niche) and there are so many more of not "desperate niches"

      I personally would target a desperate niche only if I really-really sure I can bring a proven relieve....

      I agree that you should go where the money is. Just look what sells good online, and you find personal interest in, find your own angle and stick to it

      Golfers are 'desperate' to improve their swing and lower their scores.

      Woodworkers are 'desperate' to improve their woodworking skills.

      It all depends on how you determine what a 'desperate' buyer is.

      And there are 'desperate' buyers in just about every market.

      You just have to know how to find them.
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  • Profile picture of the author actionplanbiz
    your market doesn't have to be "desperate." they can also be hungry, addicted, excited, depressed, scared, brave,
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  • Profile picture of the author zajacik
    Everyone has a niche they are interested in. That is why there are soo many niches to chose from. We all have buying needs and desire ... look at Amazon. If you can find a product that meets the needs of enough people and if you can reach those people then you can make sells. For me, I sell a tiny little on Amazon but I am selling and it is increasing each month.
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  • Profile picture of the author mikeu1
    The idea of selling to the desperate or to a hungry market is that it has been proven to work consistently when done right there for people take the path of lest resistance, why reinvent the wheel if you don't have to, now that is not to say that one should not have an open mind and explore different ways to make money just began seeking new ideas after you have good success under your belt this way you will be able to take a hit if it don't work out ad it won't cripple your funds.
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  • Profile picture of the author chaotic squid
    I think it depends on your definition of desperate. To me it simply means someone who is motivated enough to pay for something that will solve their problem (even if they have to pay a premium for it).

    People who are only curious or somewhat serious (but not desperate) are usually freebie seekers or are very price sensitive, which are two groups of people that you don't want to market to.
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  • In Kenya the poorest of the poor build big giant companies one bit at a time. Why? They use their services and pay fees for using it. Everyone has some money for something. Find your niche and provide something they need. You can make a billion for a 1 dollar product, it's been done not just one time!
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  • Profile picture of the author talfighel
    Motivated buyers will always buy more from you (upsells) time and time again.
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  • Profile picture of the author Brent Stangel
    I much prefer to deal in markets where people are accustomed to solving their problems with a credit card or checkbook, as opposed to "desperate buyers" having to decide between buying a product or paying the light bill.
    You get a lot fewer refund requests. (:

    I've said it before, I'll say it again; I go where the money is.
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  • Profile picture of the author Marco Moeschter
    Wealthy people have problems as well and they can be desperate as well. I mean they can be overweight, wealthy and still looking for a solution!
    Finding people who need a solution to their problem is always a good thing but I don't believe that people with a problem and strapped for cash are the best customers. Because they don't see most of the time that they have to spend money to get rid of the problem they have the mentality everything for nothing. So do a good research before you pick a niche or customers.
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    • Profile picture of the author squidface
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      Originally Posted by Marco Moeschter View Post

      Wealthy people have problems as well and they can be desperate as well. I mean they can be overweight, wealthy and still looking for a solution!
      Finding people who need a solution to their problem is always a good thing but I don't believe that people with a problem and strapped for cash are the best customers. Because they don't see most of the time that they have to spend money to get rid of the problem they have the mentality everything for nothing. So do a good research before you pick a niche or customers.
      Huge difference being they can afford a solution.
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  • Profile picture of the author squidface
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    What i found and was pretty shocked about really, is how poor/cash strapped most people are. You see it here as well. $50 is everything to them. God forbid you try and sell something for $1,000+.

    Then i simply focused on the top 1% and never looked back. Much better way to make money

    Imagine you are a real estate agent. Do you want to make $2,000 comm's or $200,000 comm's? Which one has the better lifestyle? Which one works harder for less money?

    Most people never see it but there are people pout there with millions to invest/spend. Top 1%. Then there's a 5% with spare money/high paying income etc And there's the rest. Which, surprisingly is most people.
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