Is passion really necessary to succeed?

68 replies
I'm sure there are a lot of people on here that are not passionate about their niches (nor an expert at them), but have created passive income streams by outsourcing most of the content to people who are passionate about the niche.

What do you guys think of this?
#passion #succeed
  • Profile picture of the author RichardF
    Absolutely, passion is not necessary in that sense. I like to make at least some parts of each projects fun/interesting though. There's more to running a business than just the money - if you dread waking up and starting another day as self-employed you're doing something wrong IMO
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  • Profile picture of the author dsuitor
    No Passion No Engagement No Money
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  • Profile picture of the author tamalanwar
    Passion is a must!

    But passion is not what we really think, it's actually the combination of 3, look below:



    What you love + What you are good at + What pays well.

    With niche sites where I don 't have any interest, I failed.

    But the ones where I had true passion, I succeeded, like my passion is in web design and sharing internet marketing resources.

    Hope this helps!
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    • Originally Posted by tamalanwar View Post

      Passion is a must!

      But passion is not what we really think, it's actually the combination of 3, look below:



      What you love + What you are good at + What pays well.

      With niche sites where I don 't have any interest, I failed.

      But the ones where I had true passion, I succeeded, like my passion is in web design and sharing internet marketing resources.

      Hope this helps!
      Thanks TamalAnwar, very motivating ..
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  • Profile picture of the author sidiniquity
    Before I add my 2 cents, I just want to say that your premise of passion = being an expert in something is incorrect. You can be passionate about something but not an expert in it.

    Either way, it's not absolutely necessary to be passionate about your project or business, but it does help. It helps because it gives you more motivation to work on it and to be creative and try new things to increase sales. If you're not passionate about it, you can still make money and grow, but you won't be motivated to stay up late at night, analysing everything about it, and trying to find even the most obscure ways of increasing sales.

    Finally, if you're asking this question because you have an idea but you'e not sure if you want to work on it because you're not passionate about it, or not an expert in it, then I say those are just excuses holding you back. By all means launch the thing. You never know, if it becomes successful you'll start learning more about it, start getting more interested in it, and eventually become passionate about it.
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    • Profile picture of the author AmandaJane
      Originally Posted by sidiniquity View Post

      Before I add my 2 cents, I just want to say that your premise of passion = being an expert in something is incorrect. You can be passionate about something but not an expert in it.
      Very well said! Being passionate on one thing does not always mean that you the best at it. That can come in the future. After years of being passionate about it, one will learn from it, and be good at it.

      It might not be the niche one is passionate about. Its probably the idea of earning money online from all of the niches one think is interesting.
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  • Profile picture of the author barbling
    Perhaps not passion so much as

    You REALLY like what you're doing!!

    I've been in profitable niches where I didn't care at all about the idea... and I simply lost interest in continuing to update the material.

    But when I'm invested in said material it becomes 'way easier.

    But you'll probably not believe this simply by hearing it - you have to experience it for yourself.

    Best of skill!
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  • Profile picture of the author BellaGeen
    It depends on the business and on you working processes.
    I explain:
    - I tried to run a blog on a very lucrative niche, but had no personal interest in it. Creating engaging, interesting content was a nightmare for me. I tried to hire writers, but it did not work. I wasted 3 years on this blog and finally gave up.

    - I have very successful blogs on topics that I LOVE! I always have ideas, interesting opinions, can easily instruct writers and it actually works!

    - I also have a successful e-commerce site selling baby care products, which I have no personal interest in (well, anymore... I used to have), and it works because it is e-commerce and not a blog. I do hire copywriters though

    So I think that if it is a blog or info product - it has to come with passion, but if it is a e-commerce not necessary

    On the other hand -if you have a professional Internet Marketing company with established processes, you should make decisions based on ROI, profitability and other financial criteria - than the passion is just nice to have. The passion is to run a business and the topic is not important. You find someone to be passionate about a topic while you are passionate about growing your business
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  • Profile picture of the author Daret
    Passion for what you are doing is absolutely necessary, and this works for all fields.

    You can be passionate about your niche and still not be an expert, If you are passionate, you will be finding answers on your niche and gradually become an expert.

    Of course, you can outsource the stuff but if you are not passionate, the guys whom you have outourced to, might fool you.

    Passion is also required when times are low and things are not working as planned, In Internet Marketing, there might be times when you are not earning as much as you had expected.

    It will be the passion that will keep you moving further in your journey and will help you not quit.
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  • Profile picture of the author KattyHowells
    I know a few people with networks of over 100 websites - they're definitely not passionate about all those niches.
    If you are passionate about making money, I guess you can stick to your plan and work on niches you are not even interested in, just because they are profitable.
    After all, the biggest problem would be to provide content, and for that there are many writers out there who can do the unpleasant work for you, so you can simply focus on marketing.
    I guess that leads us to passion for money and for internet marketing, not necessarily in this order
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    • Profile picture of the author Humir Madrid
      Originally Posted by KattyHowells View Post

      I know a few people with networks of over 100 websites - they're definitely not passionate about all those niches.
      If you are passionate about making money, I guess you can stick to your plan and work on niches you are not even interested in, just because they are profitable.
      After all, the biggest problem would be to provide content, and for that there are many writers out there who can do the unpleasant work for you, so you can simply focus on marketing.
      I guess that leads us to passion for money and for internet marketing, not necessarily in this order
      I guess this was the answer i was looking for. Thanks.

      Kinda sad that a few people commented without reading my post. Lol.
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    • Profile picture of the author ryanbiddulph
      Originally Posted by KattyHowells View Post

      I know a few people with networks of over 100 websites - they're definitely not passionate about all those niches.
      If you are passionate about making money, I guess you can stick to your plan and work on niches you are not even interested in, just because they are profitable.
      After all, the biggest problem would be to provide content, and for that there are many writers out there who can do the unpleasant work for you, so you can simply focus on marketing.
      I guess that leads us to passion for money and for internet marketing, not necessarily in this order
      True Katty, but they could be passionate about the mechanics of building these sites, no? Then they could enjoy their work, and not be as focused on the content creation, etc. Just food for thought.
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  • Profile picture of the author Brent Stangel
    I'm passionate about being able to do pretty much anything I want, any time I want. I'm able to follow my passion because in my business, I go where the money is.

    I get kind of tired of hearing this.

    If what you are passionate about will earn you a comfortable living, good for you. Most people will not have that option. They will have to build a business where they can, with the opportunities presented.

    Look at really successful, wealthy people; do you think they were all passionate about the means by which they acquired their fortunes?

    Do you think John D. Rockefeller was passionate about oil? I know for a fact he was passionate about the money and power it afforded him.
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  • Profile picture of the author lionelfrench
    I believe it’s important that you feel passionate about your subject as for me the passion behind my niche fuels the drive to carry on when success was not instant! Plus when you are passionate about your subject you know that it’s easy for you to share quality content as it flows freely from you more than if your subject is not your passion.


    I hope this helps buddy


    Good Luck!
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    • Profile picture of the author keiran
      In the past I have set up websites in niches that are (or should be) very profitable, and that I knew quite a lot about before I started.

      The problems came because I wasn't really passionate about the topic and I couldn't get motivated to produce content or promote them. Since no money comes in for a while I couldn't even get excited about that, so as my interest dwindled they got abandoned.

      I know of people who can work around this lack of passion, but I haven't managed it yet

      By the way @tamalanwar - what an amazing graphic. Thanks for posting
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  • Profile picture of the author Jtraits
    in order to start something, it's logical that passion has it's place. through the time, passion fades away. if it leaves completely, then probably the business will fall as well. if you lose it by some percentage, the business will might some kind lose. this is how it goes for me at least
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  • Profile picture of the author cheehien
    Passion is key to your success. It makes your job, not “just a job,” but a meaningful part of your life. If you are losing sight of what you are passionate about, your goals are too small.



    Passion is often displayed in person. Marketers now have the opportunity to convey their passion through multiple social networks and interactions within seconds. They have the chance to share their passion with a large audience.


    Successful marketers channel their passion through their brand authentically online and offline. In return, your customers will be your biggest advocates without any incentive to do so. Think of your favorite brand, the one you are most passionate about. How many times have you tweeted to your thousands of followers or shared on Facebook how much you love this brand without any reason? The relationship between a brand and an ambassador is built on trust, not rewards.


    It is an important reminder that passion does not replace skill, it enhances it. Someone who is passionate about their job responsibilities and the business’ mission is the best of both worlds. Here at Likeable Media, our internal core value statement is: “We are driven, passionate, transparent, adaptable thought leaders. We are Likeable.” We are passionate in everything we do.


    Finding your passion takes time. Figure out what you are truly passionate about and run with it
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    • Profile picture of the author JensSteyaert
      I would say passion is just helpful if you want to accomplish goals.

      But i wouldn't say passion is needed to be succesful, especially in busness. It seems many people can become successful with a "the end justifies the means" mentality.
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  • Profile picture of the author Malteaser
    Well for me, if there is no passion then there is no way I will be pushing forward in my business! I believe passion is absolutely necessary so I can continue to inspire people to join me and work with me.
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    • Profile picture of the author Jeff Schuman
      I think you need passion for Internet marketing in general. You can run your business and work on it as opposed to working in it.

      This way you work at moving your business forward as an owner and you can hire out the day to day details of whatever your business model is.

      This is why sites such as Fiverr, oDesk, Easy Outsource, and iWriters have been successful. Successful Internet marketers who work on their business hire tasks to be done by people they hire to work in it for them.
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    • Profile picture of the author AnnaPaterson
      you need to know what you really want. sometimes you may lack passion. but in the end, knowing what you want will help you figure out the best approach for you in your business
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  • Profile picture of the author ryanbiddulph
    Humir, you can make a ton of money and be miserable, or make some money, and feel ok, or make money, and be absolutely in love with what you do. I choose the third option. Success to me is being happy, and prospering, but that definition varies from person to person. Good question
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    • Profile picture of the author Humir Madrid
      Originally Posted by ryanbiddulph View Post

      Humir, you can make a ton of money and be miserable, or make some money, and feel ok, or make money, and be absolutely in love with what you do. I choose the third option. Success to me is being happy, and prospering, but that definition varies from person to person. Good question
      I understand your point. Success without happiness is not success.

      I guess you could be passionate about internet marketing in general without being passionate about the niche you're in. Someone who is a passionate entrepreneur can go into any profitable niche, create passive income so they don't have to work that hard, and do something they enjoy (like travel, spend time with family, etc.)
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  • Profile picture of the author Gambino
    No. I doubt Michael Jordan is passionate about promoting Hanes. I doubt all these septic cleaners are passionate about crawling around in (literally) crap all day. But for some reason their passion is probably through the roof when the checks roll in. Same goes for online.
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  • Profile picture of the author craigsposterpro
    I think pursuing you can "run out of steam" pursuing any niche that you do not share a passion for. You can outsource content writing and videos all you want, but you need to keep your finger on the pulse of developments in that niche or your surface gloss treatment of it will become obvious to those who are passionate about it. Not to mention the fact that having that passion will make spending time in that niche seem much less like actual work. Passion is also infectious and will lead to a following and establishing a sphere of influence in that niche.
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  • Profile picture of the author tyronne78
    The one thing that most successful internet entrepreneurs have in common is passion. It isn't necessary to be successful in business but it does make your journey as an internet marketer much easier. I believe you should outsource any part of your internet business you don't have an interest/passion in.
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  • Profile picture of the author kellymonaghan
    Passion is great. Dogged determination usually winds up paying the bills.
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  • Profile picture of the author christophercuna
    Be passionate or burn down after a few months. I can't even tell you how badly people's interest in a topic dies down after a few months, especially when it generates barely any revenue.

    However, it can be something like a secondary business. If that's the case, long-term passive cash on the side would be your priority for that instead.
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    • Profile picture of the author Steve B
      Whatever you call it, you need it to be successful in online business.

      It propels you forward to set up your business when roadblocks and obstacles pop up at every turn.

      It pushes you to execute your daily grind when there are lots of other things you'd rather do.

      It carries you through the early lean years when your business is trying to gain some traction.

      It forces you to get some outside help when you can't figure things out for yourself.

      It makes working in your business tolerable when you're tired.

      It is something that the majority of new business owners lack.

      So what is it ? Passion? Persistence? Determination? Stubbornness? Attitude? Willpower?

      My humble opinion . . . it is probably a combination of all of the above.

      The best to all of you, I hope you get it.

      Steve
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  • Profile picture of the author imoore
    Straight up you NEED passion and drive to make money! If you are having problem making money online shoot me a msg id be happy to mentor you!
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  • Profile picture of the author rmolina88
    Yes, although IM isn't my main passion in life, I'm passionate enough about it to take it seriously and it's become my full time income.

    Now I have the means to pursue what I'm really passionate about.
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  • Profile picture of the author gknugurlu
    You have to be passionate to get results for things that you do the right way. If you don't do anything or not in the right way, then passion won't work.
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  • Profile picture of the author JohnnyJoseph
    Passion is first, but there is nothing wrong with going into profitable niches after research. In fact I recommend it.
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  • Profile picture of the author Chris Manetzke
    Passion is necessary but not necessarily about the niche you are in. I am passionate about creating businesses that are successful, make money, and allow my family to not worry about money. I love the challenges that online marketing brings and the feeling you get when you have success. I usually stick to the big niches where people are spending lots if money like mostly health stuff.
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  • Profile picture of the author Sarevok
    I wouldn't say passion is required to succeed. (I know a boatload of rich professionals who HATE what they do, but make boatloads of cash)...

    I also know people who are in financial ruin but somehow maintain a positive attitude.

    Here's what I can say though... If you're passionate about what you do it certainly increases your odds of success.



    Also, the word Success is relative... Right?

    Beauty is in the eye of the beholder, afterall.
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    • Profile picture of the author yy75
      I agree with Sarevok.

      Right now I have a job that I hate! I've been doing it for 14 years, and I am successful at it. I have never been passionate about, but when it comes to work, I am miserable.

      So now I have decided to give IM marketing a try. I have not yet found a niche that I am passionate about, but I am definitely passionate about making money, so hopefully that will help me along the way.
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  • Profile picture of the author tristatemedia
    with all do respect: try to pay your mortgage with passion.....this is a job, either you like it or not. other people have to go to work they do not like.
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    • Profile picture of the author discrat
      I think a lot of people are not passionate about the Niches they are involved in. But make no mistake about it they are passionate about having their own business,being their own boss, and getting a chance to work with and help people.
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  • Profile picture of the author scottycwilliam
    As long as you bring some pride with whatever you set out to accomplish then it'll inevitably show in the work.
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  • Profile picture of the author Kieran Conway
    I believe a firm grasp on what you qualify as the meaning of "success" is necessary. There are countless droves of people stuck in monotonous, dreary existences where copious amounts of money are made...is that success? sure. I've always thought part of the appeal to orchestrating a living on the internet was the ability to follow your passion. But I believe that not every passion is profitable. If I'm passionate about designing clothing for pet fish, I might have a tough time making my passion profitable. Passion might not be necessary for financial success, but I believe is integral towards your personal satisfaction, fulfillment and pride in your craft. Without passion, we're robots.
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  • Profile picture of the author clever7
    If you are a beginner passion is necessary because you will have to keep writing about the same topic to promote your business. It will be very hard for you to build a business based on something you don't like.

    When you already know how to make money online, you can work on other niches.

    I had an offline store in the past, and the only reason why I had it was because it was a ready business with regular customers and it was already making money. I was in the position of a boss, but I didn't care about clothes and I was indifferent to the fashion. This store was a convenient way to make money because my family was in this business.

    I'm so glad I'm not working there anymore, even though I’m very far from having the income I had with this business.

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  • Profile picture of the author naidyphoon
    IMO passion and profitability can be, and often are mutually exclusive. Having said that I'm passionate in providing value hence I don't get bored regardless of which niche I enter
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  • Profile picture of the author megatop
    Yes and No

    Yes: to do anything in life you have to have a mindset to do it. I mean, to go for a hiking, your mind must be ready before your body will do it. Hence, for everything the mind must go there first and then the body follows. If you dont have passion and cant focus on what your destination is, then your body wont follow. Passion is needed for success.

    No: you have to be damn lucky to succeed without passion.
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  • Profile picture of the author Lance K
    I agree with Mark Cuban's thoughts on this.

    Dont Follow Your Passion, Follow Your Effort | blog maverick
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  • Profile picture of the author shakamon
    Its not necessary, but it can greatly help. Success can come in many forms such as, hard work, smart work, passionate partners, dumb luck, or just good timing.
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  • Profile picture of the author sandhyagoyal25
    yes passion is very much necessary to suceed,to learn something new
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  • Profile picture of the author Rod Cortez
    Mark Cuban focuses on "following your effort" and says not to follow your passion, but without a passion, how would anyone be motivated to put forth the effort? I think that guy says things sometimes just to be controversial and to get publicity.

    One size does not fit all. Everyone is motivated by different things. You can be passionate about feeding your children and that could force you to do things you don't want to do, even in business.

    Everyone also defines success differently. If we're talking only about pure financial success as how you define it, then I would say "no", you don't need passion to achieve financial success, however, it's very difficult to succeed without it.

    RoD
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    • Profile picture of the author Lance K
      Originally Posted by Rod Cortez View Post

      Mark Cuban focuses on "following your effort" and says not to follow your passion, but without a passion, how would anyone be motivated to put forth the effort? I think that guy says things sometimes just to be controversial and to get publicity.

      One size does not fit all. Everyone is motivated by different things. You can be passionate about feeding your children and that could force you to do things you don't want to do, even in business.

      Everyone also defines success differently. If we're talking only about pure financial success as how you define it, then I would say "no", you don't need passion to achieve financial success, however, it's very difficult to succeed without it.

      RoD
      RoD, I believe what Cuban means is that if you put enough effort into something a passion for it will eventually build. But passion is not necessarily a prerequisite. That said, I do believe he goes for the wow factor at times when choosing his words.

      I tend to agree with you. A passion for what you're doing isn't really necessary. A passion for something that is available to you as a result of what you're doing can be enough. Kind of like selling via features and benefits. One may not be particularly fond of using mouth wash, but who doesn't want kissable fresh breath?

      Also, there is a difference between not being passionate and being miserable. If you ask me, the word passion is thrown around way too lightly. As long as you're not miserable and you throw enough effort into it, eventually your first hand experience will likely build into a high level of enjoyment or perhaps even passion. If not, you can always cash out and use the proceeds to go do whatever makes your heart sing.
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      • Profile picture of the author Rod Cortez
        Originally Posted by Lance K View Post

        RoD, I believe what Cuban means is that if you put enough effort into something a passion for it will eventually build. But passion is not necessarily a prerequisite. That said, I do believe he goes for the wow factor at times when choosing his words.
        Yes, that's another point he was making and I'm sure for some people that's true.

        He's also assuming that people who follow their passion aren't following their efforts. Again, true for some and not true for others.

        I tend to agree with you. A passion for what you're doing isn't really necessary. A passion for something that is available to you as a result of what you're doing can be enough. Kind of like selling via features and benefits. One may not be particularly fond of using mouth wash, but who doesn't want kissable fresh breath?
        Kissable fresh breath is a good thing, at least that's what the girlfriend tells me.

        Also, there is a difference between not being passionate and being miserable. If you ask me, the word passion is thrown around way too lightly. As long as you're not miserable and you throw enough effort into it, eventually your first hand experience will likely build into a high level of enjoyment or perhaps even passion. If not, you can always cash out and use the proceeds to go do whatever makes your heart sing.
        Good point; in fact, one of the comments underneath the article makes that very point.

        Let me make another point about "passion" and it illustrates how different individuals can be.

        There are people who can dive into a market or a niche and not be very passionate about the topic, but as entrepreneurs, they become very passionate about the business they build around it. They become passionate about their customers.

        The very first niche I went into was the wedding planning market and found a niche underneath it that catered to young couples who wanted to get married on a budget. I was NOT passionate about wedding planning and, in fact, knew very little about it.

        So why pursue it? I saw an opportunity and a gap in the market at the time that wasn't being served properly, so I did not research, found a local expert to help me with the content. I was very passionate about the business, though, and it came through in my sales funnel and customer support.

        But some people won't put forth the effort if they don't have a passion for the topic or the niche. Which goes back to my main point: we are all wired a little differently.

        Ultimately, I think having passion helps, but passion without effort is pretty worthless.

        RoD
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    • Profile picture of the author Robert Puddy
      If you want to get passionate over something get passionate over the marketing process, what works what doesn't etc etc.

      look at the fine detail get passionate over squeezing another 2 % points on your conversion rate

      If your passionate about the marketing process the subject matter doesn't matter.

      In making money in any Niche the marketing process is what generates wealth, not the subject matter itself.
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  • Profile picture of the author Syed Raza
    Yeah its essential part of success not only online but in every field of life
    Passion is really a way to Go In Life
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  • Profile picture of the author svetod
    If you have that "burning desire" to achieve something, then I can bet you will do it. It doesn't matter who you exactly will achieve your goals, important is to have clear goals to follow and the desire to achieve them.
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  • Profile picture of the author Nail Yener
    Originally Posted by Humir Madrid View Post

    I'm sure there are a lot of people on here that are not passionate about their niches (nor an expert at them), but have created passive income streams by outsourcing most of the content to people who are passionate about the niche.

    What do you guys think of this?
    Maybe not passion about your target niche but passion about what you do. That's what really matters.
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    • Profile picture of the author bdpop
      I want to avoid the hackneyed cliches, but it does seem that there has to be some drive that might be called passion somewhere in the process. Where exactly may differ. What you call it may differ. But I just can't image people taking the action required to be successful without it (whatever it is...)
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  • Profile picture of the author MarketMaster13
    Personally, I feel it is. Your site is not going to succeed if you have no passion in it as you're probably going to get bored after a month of owning it. Never own a site you have no passion for.
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  • Profile picture of the author Karol Z
    Passion is not necessary, but definitely gives you an advantage. Someone who is passionate will probably be prone to learning quicker, and having higher work effort.
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  • Profile picture of the author Paul1234
    Perhaps the richest are ruled not by the emotion of passion, but by being extremely conscientious about what they do.
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    Paul Turner

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  • Profile picture of the author Ricky Parker
    Yes, Yes, and Yes!

    Passion is essential to be successful IMO. When I lost passion I didn't do shit. When I found it again things started changing. It doesn't have to be passion for a particular thing but living and life in general. It can include so many things.

    A friend once told me it's a lot easier when a train is moving to switch the tracks and move it in another direction. But when it stops it is much harder to get it going.

    And I say, keep that train going and switch direction if need be in a good direction. But do your best to not let it stop. Passion is the engine!
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  • Profile picture of the author Ord Allenbea
    Passion is a term applied to very strong feelings about a person or thing. Passion is an intense emotion compelling, enthusiasm, or desire for anything. Passion is an effective emotion needed for true business success.

    As my Facebook states: These 5 simple phrases (Innovation, Passion, Change the world, Think different and Imagination) can change the entire course of any business and evolve that business into a successful company.
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  • Profile picture of the author Chosen2013
    Maybe it's not necessary, but it surely helps a lot.
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  • Profile picture of the author jamescanz
    Definitely

    But there are quite a few other 'attributes' that I believe are more important...

    And often more missed out on than passion

    One would be: risk
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  • Profile picture of the author Mike Hill
    You definitely need passion in what you are doing, especially in the beginning or 9 times out of ten you'll quit or you will jump to the next "thing" that distracts you because it seems easier.

    Tell me, why wouldn't you want to profit from your passion if it met all the criteria of an online business? Don't you think you'd be more focused on what it is you want to do? At the end of the day it's up to you what you decide to do but don't you think you'd be more inclined to try new marketing strategies and test new things on a business you where passionate about? (at least to some degree)

    Of course you would...
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  • Profile picture of the author Andra el
    actually .. when u start making money (with online way-IM) .. then, you think that's work. you will do that easy way and maybe that's not ur passion but in other side you glad to grab money that way so .. u'll do that way. i suggest you to make a litte research about pheromone.
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  • Profile picture of the author arceli2585
    I think passion is a good thing depending on your personal definition of success,

    If your question is about "Making Money Online",
    Is passion really necessary to succeed - to make money? NO, because, no matter what niche you are in, what you need is TRAFFIC

    So, passion about what?

    Myself, I'm passionate about making money to better the life of my family, for me, that is success.

    Now, when I dig in a new niche to profit from, do I "need" to be passionate about it?, absolutely "not"

    Just make sure that what you do online is good and if you don't like it, outsource.
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    Forever noob and proud!

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  • Profile picture of the author Robert Puddy
    Passion for a subject clouds the mind... just because your passionate about doesn't mean that people with disposable income are as well.

    Never create, or sell products on the basis you think its a great subject. create and sell products for which there is a hungry market.

    hence my post about getting passionate about the process not the content
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  • Profile picture of the author visit_faraz
    Passion is a very important ingredient in success.
    Without passion,you could achieve success
    but that's going to be short lived
    and you'll burn out in the long run.

    If a person is really passionate about his subject or niche,
    it really shows in his writing.
    The person keeps enjoying his work
    and success becomes a byproduct.
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