Market computer company with low/no budget

11 replies
I have a lot of projects going on, one of them being a computer company that focuses on data recovery from usb sticks and memory cards.

I'm kinda lost here - been doing marketing for a few years and have made enough money to be able to live off of it, but with this project I'm stuck. I get customers now and then but I really want to scale it up, I just can't seem to make it happen. Right now I'm almost broke so I might go look for a job - but I won't have to do that if I can get this stuff up and running.

I've done Facebook ads, have a fanpage and a website, I've tried offline marketing.. 99% of my customers find my website and contact me through there, or they heard about me from one of their friends. Word of mouth seems to be working well, but I have no control over it, I just take good care of my customers.

I can't use Craigslist etc. because I live in Norway. Lot's of things you can't do here that you can do in the US, for example. One of the main issues is that most people have no idea that services like mine even exists, so for example Adwords would probably be a waste; no search volume, and I already have the top spot on Google for my main keywords.

Any good ideas as to what I can do?
#budget #company #computer #low or no #market
  • Profile picture of the author Jeff Lenney
    Why not try youtube videos? You can do those for free if you make them yourself, there are plenty of threads on the WF regarding youtube marketing and even how to rank them!

    Essentially, do your KW research for the keywords you want to target using the Google Keyword Planner

    If there are no keywords that match your business with decent search volume, try related keywords that might also be searched for by people in need of your services

    Use Traffic Travis Free (If you have a PC) to determine the difficulty of RANKING that keyword either for the US, or for norway if you're geotargetting - that will give you a decent idea

    Put together a youtube video, include your keyword in your title, description and tags section - also make sure your video FILE NAME matches your keyword. For example, USB-data-recovery.mp4 or recover-lost-usb-data.flv

    There's SO much more I could go into, but i'm not going to write a novel in this thread - i'd suggest youtube personally. It's free, and gets a TON of quality relevant traffic

    Good luck

    Jeff Lenney

    Too lazy to write something clever here, so check out my marketing blog and learn from a REAL Super Affiliate at

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    • Profile picture of the author talfighel
      Originally Posted by eljeffe77 View Post

      Why not try youtube videos?
      That is a great idea.

      The secret with YouTube videos is that you have to get new videos up and running almost a few times per week. Then when you have some of them getting you enough free traffic everyday, you can then slow down.

      Just know that some marketing techniques out there will not work well for your situation so you always have to test, test, and test to find the winners.
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    • Profile picture of the author CynthiaC
      This might be old fashioned but might work.

      Fax a flyer to business's in your area.

      Make sure it isn't a tonne of black ink because that will just annoy them. But a quick blurb about your service and a few bullet points of the benefits.

      Be specific so the layperson understands what you do and why they need you.

      Experiment with headlines like "Did You Delete the Wrong File?"

      Remember that people work at business's too and you are advertising to them as well so include that in your flyer "home or office"

      Include your name and contact information.

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  • Profile picture of the author craigsposterpro
    Try offering your service for 50% off in return for 3 warm referrals. Satisfied clients and testimonials can be your sales team. Align yourself with related businesses such as local computer stores where people go once their laptop dies and are in need of a service like yours. Find them at the pain point.
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    • Profile picture of the author larsjorgenbr
      Originally Posted by eljeffe77 View Post

      There's SO much more I could go into
      Hehe please do!

      Lotsa great stuff here - I'll do the Youtube video thing for sure. I'll start tonight, right after I've watched Real Madrid beat Bayern Munchen..

      Some time ago I thought of making a computer dictionary. People wanna know the meaning of a certain term, and when they google it they find my site and see the ads for my services. It's just that it takes a while to get traffic..

      About faxing - wouldn't that count as spam? My brother-in-law said that his company get piles of faxes every day, and they never read them. Any way to get around this? Faxing a certain time a day or something like that?

      Edit: Faxing is considered spamming and is fined if you're caught.
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  • Profile picture of the author ttjr21
    Good information about marketing in this post.
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  • Profile picture of the author Jarvis Edwards
    I have owned and run several IT/computer companies in the last decade. So, I'll take a shot at this one..

    1.) Try to go "offline" to promote your business as much as possible.
    I can tell you from experience that marketing a computer company online is VERY, VERY competitive. It's very easy to get lost in the crowd. Here's what worked for me:

    - go to Fiverr and get some good flyers made of your services. Include a discount on the flyer, that requires them hanging on to the flyer to get a discount. Either hit the pavement and pass these flyers around in your local area to as many people as you can, or pay someone to do it for you.

    Set a goal to how many flyers you want to pass out per day/week, etc. Soon, you will be able to predict how many service calls you will get in a certain time, based on how many flyers you passed out.

    Leave your business cards in local business nearby.
    Ask them if you can leave some biz cards in exchange for a discount on their computer repairs (if possible). Choose places with lots of "foot traffic so that you get more "hits."

    2.) Classified ads.
    There are TONS of classified sites out there; Craigslist being one. You should list your services and contact info on as many of these sites as you can, that actually get decent traffic (local to you). It may take some time but you can get a few calls if you do it consistently.

    3.) Set up a Google Places page for your business,
    if you haven't already. That was one of the #1 sources of my company's clients before people began to call from referrals. If there aren't a lot of computer repair companies in your local area, that will help increase your visibility in Google's local search.

    4.) Hire a SEO company to do the SEO for your website
    , so that you'll eventually start to pull organic traffic, which will only help increase your possible prospects, some of which will become customers.

    5.) Check out Bing/Yahoo ads.
    Run an ad displaying your services. DON'T USE GOOGLE! Adwords is very, very expensive, and you'll be easily paying $5-$8+ per click for computer repair-related terms. Research the main keywords that describe what you do in your company.

    I.e., "computer repair your city," "laptop repair your city," "virus removal your city,", etc.

    Then, create an ad using those terms and see how much it costs per click. Play around in there until you can get a decent ad at a low CPC. *Bing/Yahoo usually has $50 in free advertising offers for first timers, which you can find online usually!

    6.) Offer your customers a "cash referral bonus" to refer you customers.
    If you invoice your customers or give them receipts, note on the receipt that they will get $X paid in CASH for every 1 paying customer they refer. That will slowly but surely boost your sales if you satisfy your customers!

    7.) Under-promise and over-deliver.
    I promise this will get you a nice flow of customers, as long as you are reaching enough people and repairing enough computers. When it comes to PC repair, people would rather do business with those whom were referred as trustworthy, because you are dealing with machines that hold a persons' entire private life, in most cases.

    Go out of the way to blow your customers expectations out of the water, and you'll be rewarded with a good reputation--that goes a looooooong way.

    Hope that helps!
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  • Profile picture of the author Sarevok
    I had a wealthy friend once, and he told me to literally hit the streets to make crazy money.

    It worked for him, he's successful, and he gives that advice.

    What he said to do:
    1) Make a formal list of services you offer on a piece of paper.
    2) Visit local businesses. Introduce yourself. Tell them you're a local business who offers XYZ services, and give them the paper. Don't be too long winded, just make sure to deliver your paper of offered services and leave a good impression.

    I never took him up on the advice, but I hope SOMEBODY does. (Guy had lots of money, and was a very successful entrepreneur).

    PS: Normally I hate leaving just third hand advice, but I know the guy was legit and knew how to make money with business. Also, I think this method might work particularly well for your business model...

    And at the end of the day, what do you have to lose?

    A few hours of your time to hit up some prospects?

    Food for thought.
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  • Profile picture of the author larsjorgenbr
    Some awesome info here!

    I should mention that I've tried the flyers thing before, and it have worked well for my computer repair company. Not so well for my data recovery company, though. I should keep doing it, and doing it more, though.. I kinda suck at keeping at things.
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    • Profile picture of the author Sarevok
      Originally Posted by larsjorgenbr View Post

      Some awesome info here!

      I should mention that I've tried the flyers thing before, and it have worked well for my computer repair company. Not so well for my data recovery company, though. I should keep doing it, and doing it more, though.. I kinda suck at keeping at things.
      Awesome man.

      Don't forget your OTHER services.
      1. Wifi Security
      2. Local HD Encryption
      3. Website Design
      4. Server/Printer Install
      5. Social Media Management
      6. Data Backup
      7. Data Recovery
      8. Malware Removal/Management
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  • Profile picture of the author larsjorgenbr
    Oh, several of those services I haven't even thought of offering, I've just offered computer services in general. I should make a list or something..
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