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3 Important Points To Take Note Of When You Are Marketing On-Or-Offline

by amuro
1 replies
Whatever product you are promoting be it online or offline, these are 3 questions you should always consider.

Very Very Important

1. What is your product all about?

2. Who is it for?

3. And what do prospects get?

These are the 3 questions on MOST people's minds when presented with an offer be it on-or-offline.

You do not need to know everything to get started.

But these 3 things, you MUST know. Because if you don't and just came into IM for the sake of making $, you are going to be very disappointed.

Believe me when I said this as I have been through these time and time when getting started.

In other words, whether you are doing videos, building a website, a blog, writing articles, copywriting, setting up squeeze page, putting up classified or paid ads, these ARE the three questions you should consider when writing:

1. Headline aka title

2. Content

The call to action or getting people to click your affiliate or own link should be the LAST thing.

Because if your headline nor content does not address those 3 questions properly, you are not going to make a dime.

Even if you do make $, your earning potential will be limited. Believe me again when I said I have done, tried and gone through these again and again.

Whether you are promoting on-or-offline.

Or whether your product is information, physical or CPA offer.
#important #marketing #note #onoroffline #points
  • Profile picture of the author Draconum
    To quote Warren Buffett:

    "Price is what you pay. Value is what you get."

    Good post, I would like to expand a little on each of the categories for the sake of clarification to anyone reading.

    1. What is your product all about?

    The most successful products tend to illuminate a culture in of themselves, creating not only customers, but followers. When positioning your product it is also very important to remember:

    - How is my product similar to other products in the marketplace?
    - How is my product different from other products in the marketplace?
    - What is the definitive characteristic that makes my product stand out from others? (USP)

    2. Who is it for?

    The more you market, the more you have to be specific with your targeting.
    Don't think: "It's for moms".
    Think: "It's for single working moms with 2 kids residing in Suburban areas, in the United States, with annual income of $50,000-$75,000"
    This approach will give you a MUCH clearer picture of who your product is for, and what that needs that demographic possesses.

    3. And what do prospects get?

    Think beyond physical / digital goods...
    Sure, your prospects may get an e-book, audio training, or a video course... but that is not the most important thing.

    The most important thing is: WHAT DO THEY GET?
    Is it peace of mind, is it security, is it love?
    Deliver on a deeper level, and you will be rewarded.

    Cheers
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