using them and I can say, at least from my own personal experience, that
Clickbank + the MMO Niche = Higher Refunds.
Now, I know a lot of you seasoned pros will probably say, "Duh! Tell us
something we don't know."
But this is for those starting out and based on some interesting testing.
Here are the things I did.
1. I sell MMO and non MMO products through Clickbank. The MMO products
have a refund percentage of about 9% for all the products I sell. The non
MMO products I sell, the refund percentage is under 1%. It's almost non
2. Some of my own products I split test. I have 2 sales pages. One I sell
through Clickbank and the other I sell through PayPal. The Clickbank sales
again, are around 9%. The PayPal sales, the same exact products, the
refund percentage is under 1%.
Under 1% for the same products in a MMO niche.
There is no question that people who buy from Clickbank, the ones who
are IMers, know they can get a refund for no reason and thus do so.
A product that I sell through PayPal, one of my most popular ones,
has yet to get a refund.
Yesterday, that SAME PRODUCT, the last 2 sales that came through
Both were refunded.
This is why I have stopped putting my products up on Clickbank. I don't
have the time nor desire to go hunting for affiliates so I don't need them.
If you're going to sell products through Clickbank, do what Travis Sago
Create a product in a non IM niche like he did and go get affiliates.
THEN Clickbank can be a gold mine for you.
Sure, it can also be great IF you can get a ton of affiliates even for a
MMO product, but the truth is, if you can get affiliates on your own,
you'll still have a lower refund rate if you have your own in house
Naturally, this is just my opinion, but I've been selling products through
Clickbank for over 6 years now and the evidence that I have seen is
overwhelming that refunds are higher than through any other means of
Like I said, some of you will say "Duh!"
For the rest of you...I hope this little revelation is of some help.