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Is My Niche Too Broad?

by clausont
11 replies
I have an Amazon affiliate site that features one kitchen niche. Not sure if I should say which niche it is here or not, but it is no secret really. Looking at it, I am wondering if I have chosen too broad of a niche? How do I know if my niche is too broad? I have looked at other websites similar to mine that cover basically the same niche (and they rank really well). I have looked at other websites that seem to target only one portion of the overall niche.
Just trying to figure out what to do here.
Thanks
#broad #niche
  • Profile picture of the author Mssmb
    Do your keyword research using a tool like Google AdWords Keyword Planner. There are some other keyword research tools out there on the market that will give you more detailed information, but they aren't free.

    Look up the relevant search terms and keywords for that niche. Make sure that they receive a healthy number of searches, but not too many. Somewhere between 60,000 searches per month and 10,000 is okay, but those are just estimates. Of course, you will want to incorporate the keywords on your website.

    You don't want to go with something that has too much competition or too little interest. There's not much money to be made in that. Also, know that your audience is willing to pay for what you are selling or promoting.
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    • Profile picture of the author Steve B
      Clausont,

      I don't know anything about your niche, but here's my take on your question.

      I always suggest to dig down in a niche and get very specific. Why?

      Because it makes targeting your exact buyer audience so much easier. When you can target an audience to send your offers to, they are going to be looking for exactly what you're promoting. That's a good thing for your conversions. Find a highly targeted audience and send them exactly what they want - it's a way to make solid money in your offers.

      Don't worry about being too specific or not having a large enough pool of people to send your offers to. The Internet is huge, global, and there are new buyers coming online every day. Dig down deep into the niche and you will differentiate your business from all the broader businesses above you.

      Here's the thing - you can always broaden out later by attacking closely related niches to your. So once you begin doing well in your specific kitchen niche you can enter other specific kitchen niches which will be a natural progression in your business. Think "sideways" movement but still staying deep down in the niche. Does that make sense?

      The very best to you,

      Steve
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  • Profile picture of the author EveGood
    I agree with Mssmb. You want a decent search level and something that doesn't have insane competition.
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  • Profile picture of the author dbong
    I always like to go three levels deep for my sites. So I'll start with the kitchen market. Then I'll say okay, now I want to sell grills. Then I say I want to sell electric grills. From there I say I only want to sell electric grills with no mess (I have no idea if that's something people search, you would need to do some research). And then I build a site around that third level.
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  • Profile picture of the author talfighel
    You want to make sure that there is a demand for that "niche" and not just shoot in the dark.

    If there is no market for it, you are going to have a hard time finding customers.
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  • Profile picture of the author clausont
    Thanks everyone for your comments. I think dbong and Steve pretty much hit the nail on the head.
    So my niche is extremely popular the world over. Also I would say quite high competition in the broad niche. I have several areas of the niche on our website.
    Let's look at this a bit backwards from what Dbong and Steve outlined here. Let's say I have gone too broad. At this point we have about 30 articles and reviews on the site. Getting about 200 visits per day (not very much), getting a fair number of Amazon link clicks but no purchases.
    Since I already have the content on the website, will it work for me to focus on one single category of the niche largely ignoring the other categories for the time being (but leaving them in place ). Example: I have "Niche" Then "Niche -->category 1", "Niche -->category 2", "Niche -->category 3", "Niche -->category 4". Then we have "Niche -->category 1, product line 1", "Niche -->category 1, product line 2", "Niche -->category 1, product line 3".
    So should I focus only on "Niche -->category 1, product line 1" for the time being and broaden out from there if it works well?

    Thanks again
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    • Profile picture of the author BizLadi
      Start with the one single category focus and work from there.
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  • Profile picture of the author shakamon
    so let me get this straight. Your afraid to tell us what your unsuccessful niche is, because someone might steal your idea?
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    • Profile picture of the author clausont
      Originally Posted by shakamon View Post

      so let me get this straight. Your afraid to tell us what your unsuccessful niche is, because someone might steal your idea?
      Lol! Good point Shaka.......
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    • Profile picture of the author TelZilla
      Originally Posted by shakamon View Post

      so let me get this straight. Your afraid to tell us what your unsuccessful niche is, because someone might steal your idea?
      I wouldn't tell anyone any of the niches I'm in whether they're winners or losers.

      I honestly don't believe there are any unprofitable niches. There may be niches I haven't figured out how to monetize yet, but there are no unprofitable ones.
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      Don't get so wrapped up in making money that you forget the important things in life.
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      • Profile picture of the author clausont
        Originally Posted by TelZilla View Post

        I wouldn't tell anyone any of the niches I'm in whether they're winners or losers.

        I honestly don't believe there are any unprofitable niches. There may be niches I haven't figured out how to monetize yet, but there are no unprofitable ones.
        I agree Telzilla! I actually never said it was an "unsuccessful niche". Only that I have not yet had sales. That will come with more effort

        Thanks
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