I love this forum and I've found plenty of useful information. I have a question, but please let me introduce you the context.
I have a website in the field of guitar learning. It's 1 year old, PR3, it has about 300 visitors a day (70% organic, 25% social, 5% backlinks). I don't wanted to compete in the online guitar lessons field because it's full of big and famous websites. Instead my site provides free online software tools complimentary to guitar learning, such as metronome, music games, scales and chords diagrams creator, and so on (I'm also a software designer so I can code everything from scracth).
I have a list (2400 subscribers) and a set of 5 autoresponders for new subscribers with content and a couple of affiliate offers. To stimulate users to subscribe I give to registered users a couple of scales and chords ebook.
I'm affiliated with a couple of online guitar lessons products. Commissions are quite high so with 3/4 sales a month I can reach easily 100/150$. I put affiliate link and sample lessons on website, emails and ebooks.
I consider that the first step is accomplished (100/150$ month+building list).
I'm wondering about the next step, how to scale the whole thing up.
I see different options:
- increase visitors number, with the hope that the conversion rate of the affiliate program sales will be the same. But for this I need a specific type of pre-qualified traffic so I think I have to pay for this kind of traffic. I don't know how to find this traffic source.
- push offers in the list, with more aggressive campaigns, but I fear that users would be annoyed and unsubscribe from the list
- build a brand new, downloadable guitar software, and the sell it directly on site. I have some ideas and in my list I'm collecting ideas from users (in one of the autoresponders I ask user their wishlist: what is the feature you'd like in a new software guitar? I have not too may answer but I had good inputs.
ops, more than one question....sorry
thank you in advance to everybody for any suggestion will come.