I want to market my business towards these schools, but there's a problem - I don't want my envelope or whatever to get lost in the crowd.
I don't wanna waste time and money doing this wrong, i.e. sending them info that ends up in the bin. My mother, sister AND brother-in-law are teachers, and they all say I should send letters to the schools and put my business card or something in the envelope with it; and then have the principal put it up on the corkboard for the teachers to see.
My faith in humanity is pretty low when it comes to having people do stuff for free, like hanging a business card on a corkboard, so I fear that my letter/business card will find their way to the bin anyway, even if I make things as simple as possible for the receiver.
So, my question - do any of you have experience with advertising to schools? What do you do to stand out? I was thinking of calling them first and have them agree to putting up my business card before I send it to them, I figured that might increase the change of them actually putting it up there. Or will they get annoyed with me for calling them while they're busy with work? I mean, I don't want them to hate me, I want to offer them a service; save their day, and make a killing doing it.
Edit: Oh, and I should mention - faxing is no good in this country, unless you feel like paying a $12.000 fine for spamming... But if I call them first and then send a fax, perhaps? What do you think?