How To Promote A $6000 Product?

Well most of the expensive products have to be sold live (over the phone, in person, at event or webinar) something like that. Problem for affiliate is when you get to the sales price they might want to talk to the owner and go around you and you get cut out of the commission. You have to close them then and there and it's hard if you are an affiliate. This is not 100% the case it can be setup when it can be done but you depend on the owner and how he set everything up.

I would be looking at webinars, small events to targeted people or 1 on 1 sales calls to sell something of that value.

Use the usual way to get traffic, generate leads and then get them onto the webinars, events or calls etc then sell them from there before sending them to the final sales page.

Come up with a related lead capture so you can follow up with a series of emails with convincing reasons to get your product.

Make your emails compelling enough for them to keep clicking to the sales pages.

I would say the best bet is to get PERSONAL.

1) Phone Calls
2) Webinars
3) Hand Holding
4) Romance. (Not in the traditional sense, romancing them to DESIRE whatever it is you're promoting)...

Make your traditional funnel PROMOTE the listed elements.

I say get them to fill out a form (to pre-qualify)

Then get them on the phone and do some old fashioned selling

Not exactly the sexiest answer, but it flat out works

PPC media buys, advertise in magazine with wealthy people.

But again, you need to get leads, and the capture those leads, get them to trust you and then turn those leads into sales over the phone or something like that.

We have done this before, selling a $6000 product is just as easy as selling a $47 ebook, however its much more work targeting, and finding your most ideal client. To see where they hang out and go get them, and bring their attention on you and your products or message.

Don't know how fast you are to do this but I would produce a related product and sell it online, basically a irresistible offer for a light version of the main product.

That could be a Webinar or a video course. Point is that you would have 2 benefits.

You know that a lot search for it so you know there is demand.

Selling something front end will make you some money and pre-qualify your traffic for the 6k upsell what's not a light dish to digest.

G.

What's the product? Without knowing it's impossible to research keywords. I'll come up with a list of keywords that will rank well and convert for you.

There are usually many great converting keywords that have little competition that are completely overlooked - all it takes is knowing how to find them.

I specialise in promoting high ticket items (although I promote low priced items too) and I can tell you as long as you concentrate on driving laser targeted product name search traffic making $6,000 sales won't be a problem.

The key here is to focus on ranking only for the product name related terms and capturing emails and building a list. Intercept traffic that has already been made aware of the product and you'll get good conversions.

I sold $25,000 products all through lead capture and phone calls. Took about 3-5 months process. but sold over 10 per year. Worth it.

the same way you promote a $6 product

^^^serious?^^

Here are 7 failure-proof techniques I've been using and teaching my clients. Apply each one to your affiliate business, and you'll soon see skyrocketing conversion rates on higher-priced products and lucrative up-sells.


1) State the value of each component, then add 'em up for dramatic effect.

This works best for information products, but if you're creative, you can use it with almost anything, especially consulting services.

If your investment course sells for $599, make a list of everything your buyers get: digital reports, videos, workbook, telephone hotline, private site access, software, etc. Put a price tag on each - make it realistic, please ? then show how they add up to much more than $599.

Or let's say you're offering to install, configure, and customize an off-the-shelf software package for a total price of $699. Simply show how many hours you spend on each element, multiply by a realistic but high-end hourly rate... and show how buyers are getting $2500 worth of services for only $699!


2) Bundle in bonuses or add-ons that your prospects can't easily price.

This takes some extra work, but I really love it because so few affiliates are doing it.

Let's say you?re an affiliate for high-ticket digital SLR cameras. Tell your buyers that when they purchase any camera over $599 from you, and they send you a copy of their receipt, they'll get a bonus CD-ROM packed with digital photography tips, imaging freeware and shareware, and your handpicked online resources for supplies, accessories, and photo printing.


3) Turn your pocket calculator into a salesman.

Numbers can almost always support of your selling proposition, so put those numbers to work! Ask yourself how many ways can you MONETIZE the benefit of your product or service. Then put those numbers on the table.

For example, if you're selling a $1499 teleclass that teaches people options trading, calculate the LOWEST possible profit they will make from your system in one year's time. Say that even if they got the most mediocre results, they'd still make an average of $300 per day.

That means in a 5 day work week they'd make an average of $1500. In a 4-week month they'd make $6000. In a 50-week year they?d make $75,000. Now ask them to compare that to their current salary or hourly wage. Don't hype it up, just let the numbers speak for themselves.


4) Word the price to make it seem tiny!

A $197 annual subscription sounds like a lot of money. But gaining access to business-critical information for just 54 cents a day sounds like, well... peanuts!

Sure, you'll need to contact freeware and shareware authors to get their permission to include their software on your disk. (Guess what? Almost none will refuse ? you're promoting them via direct mail for free!) And yes, you'll have to write up some tips and find photo resources.

But you can pack this CD with affiliate links. And you'll be saving your prospects a boat load of time. Your buyers can't compare it to anybody else's bonus CD, since nobody's offering one quite like yours. You can put any realistic value on it, promote it heavily, and get endless viral marketing value out of it.

And best of all, it's a way to get buyers to VOLUNTARILY give you both their email and snail mail addresses! Nice.


5) Show a huge return compared to the purchase price.

Spell out, in dollars and cents, how the cost of your product or service is a drop in the bucket compared to the returns it generates.

Let's say your $799 workplace safety review course helps businesses pass inspections. Then calculate the exact cost of failing an inspection. List fines, penalties, cost of business shutdowns, etc. These will literally add up to five figures, a huge expense compared to the price of your course.


6) Use a 'false close' to create suspense.

It's a classic... and it still works. Establish the value and desirability of your product without a doubt, but delay gratification for a few more paragraphs while piling on even more benefits.

The most common false close is the old "But wait, there's more..." tactic. Even though your case is made, you don?t stop and mention one or two more irresistible benefits.

This is also a great place to meet possible last-minute objections by pulling out the "Warning! Don't buy any investment course unless it meets these 8 criteria." If your prospects have gotten this far, they WANT the product. So give them 8 or 10 or 20 more ways to justify that big expenditure!


7) Make your prospects relieved that you're charging so little!

This one's so easy, I'm amazed more affiliates don't do it. Show higher prices for other products... then tell them your price, which of course is much, much less!

Are you selling an investment course? First talk about $1 million private investment accounts... and the huge commissions investment managers charge. By the time you tell them about your $599 course, your prospect will breathe a sigh of relief!

Sure, it's an apples-to-oranges comparison. That's the whole point. You're showing your prospect why your $599 course is the least expensive choice for them... and maybe the only affordable one.

So manipulate them until you get the sale?

No need with real value products though. Tell them what it does, ask them if they are interested. Sell or move on. Easy. No Jedi mind trick training needed.

op was talking about $6k product, high ticket not clickbank stuff.

Build rapport over a long period, it is high ticket so you need to establish a relationship then there is a good chance they will buy

Get back to basics.

Understand WHY people buy. They don't care about the price. What they do care about is that they are going to get something in return that is more valuable to them than the money they are spending.

If you can convey that to them you will make the sale everytime.

Write best press release and distribute on Press Release Services - News Release Distribution Services - PRWeb you will get best results

Why not tell them "it's not for everybody"? (the product).

I don't think marketing strategy for different product is different according to price. However , i'm sure that can not be same ....if you charge $6k price for product or investment ..you should must show the reason clearly why prospect going to spend soo much money on your product without a big name in industry....Anyway the best way to go is create a professional website..write detail about product must show the proof of profit prospect can expect after purchase ......Moreover you should answer every how and why , prospect have in mind regarding your product....You can also provide fixed period refund policy..It'll encourage them to take action...

Truly don't see what's the big deal? There are many products people buy that price well in excess of $6k and are easily sold online (i.e., ever bought a decent car? ). Simply advertise it, just like any other product. Of course, if you have doubts and have to ask, then maybe it's not worth it...

That product better be the best thing since sliced bread if you plan on selling that to anyone.

I would higher sales people on commission,offer them $500 - $1000 on every sale and let them do the selling for me.

You cannot have a general response because I think it depends so much on the kind of product that you're selling.

Thanks for all your feedback... some of it was really helpful... some of it was merely a way for people to get their signature link in the thread LOL... lot's for me to go over... I've postponed my launch for this (by a month or so) as I've just upgraded my website and am making a few changes (which have already seen an increase in conversions for other things I am promoting in the health niche)... I'm going to mind-map this as there are quiet a few ways for me to promote this... and i plan on smashing it and become top affiliate

What I find sad is that they expect you to sell such a high priced item and not offer training on how to sell it. $6000 is cheap if you are speaking a franchise model. Find out if they offer mentorship, they should for that price.

Also try Daegan Smith's media buys for high ticket items. and the advice about selling on the phone is extremely valid, all be it scary if you don't know what you are doing.

They should be offering a phone follow up for you at that price.
Find out if they do and take advantage of there expertise, because most people can not sell very well on the phone.
Speak to the sellers and find out what options they can give you to help you sell it. If they are legit then it is in there interest to help you
I hope this helped