I was looking at a business online. Basically, the person just created a website (about 4 months ago) but - if I type in his business name, what shows up first are things like yellow pages, yelp, etc. In fact, the name of his business is about position #4 or #5. I know that if he didn't have a website, you would see Yellow Pages (and other things like it) first. But he has one, why does one still see Yellow Pages on top?
Why is it that if he googles his own name, it does not come up first in the list?