The Fine Art of Monitizing your List

11 replies
I have a product that is pretty inexpensive, wont make me very much money but fits well with my list and current sales method.

My concern is that if I hit people up to buy this item then offer them something else not long down they road they'll think "Oh I just bought that first item from this guy. I don't need to buy more stuff right now."

Should I market slightly more expensive products so that I decrease the frequency of offers I give my list?

I spend alot of time planning, and writing content that slowly leads people to my offers. I want to make it worth my while!
#art #fine #list #monitizing
  • Profile picture of the author dvduval
    I think sometimes you need to trust your instincts, and this may be such a case. I would pose this question...
    Is there much risk you will lose membership on the list?
    If not, maybe you should send it and people will appreciate the email.
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  • Profile picture of the author peter gibson
    The question you should be asking is ... Will this product benefit my entire list? If the item has negligible benefit then I wouldn't waste the time offering it. You would be shooting yourself in the foot.

    However, a cheap product that offers excellent value can do you wonders to build trust to your list by offering it to them. In such a case your customers will walk away needing less convincing to buy larger purchases, knowing that you have already made real bonified value available to them.
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  • Profile picture of the author Zeus66
    If it fits well with your list, as you said, I wouldn't really worry about the after effects. As long as you perceive it as a genuine value for your list members, they probably will too. I've always found that the first few times you offer something to someone in the responder sequence makes or breaks your conversion rate. Use your best performing offers, regardless of price, early on. Be sure to ask your list members for feedback on every offer. That gives you testimonials and also alerts you to any common problems with the product/service being offered.

    John
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  • Profile picture of the author Realdeals228
    You could lead with the inexpensive product and then upsell to the others. You could also just space the offers with enough content that they forgot they bought and instead remember all of the content you have given them.
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  • Profile picture of the author Michael Taylor
    Originally Posted by JoshuaG View Post

    My concern is that if I hit people up to buy this item then offer them something else not long down they road they'll think "Oh I just bought that first item from this guy. I don't need to buy more stuff right now."
    But what if you put that offer in front of them and they end up saying, "I just bought that first item from this guy...and, man...I really want this one, too!"

    You won't know how quickly they'll buy your next product until you actually put it in front of them. If they don't have the offer...they won't buy anything.
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  • Profile picture of the author diamondseeker
    This may sound a little harsh in today gentler 2.0 internet world but....

    The purpose of building a list is to make money. Period. As long as you are providing good valuable content between your offers you should have no problem and no worries. Do not worry about losing a few subscribers, the ones you lose will just be freebie seekers and tire kickers, they were not going to buy anything anyway. So whats the use in having them.

    One good tactic to use is that when ever you send an offer to your list also toss in some cool freebie, that way they know that at the end of your offer they can expect something good so they look forward to your offers.
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    • Profile picture of the author yesacpow
      First, put yourself in your subscribers shoes. Cool?

      Now think about the matter, would you appreciate it if you were on someones list and they send you the offers?

      I guess the answer would be yes if the offer is valuable and will benefit your business. Correct?

      So there is your answer. If it is something that will benefit your subscribers then you can send it.

      Also pay close attention here.

      Note that not everyone who buys your first offer will buy the second and so on. Also someone who didn't buy the first offer may buy the second so you really don't have much to worry about.
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  • Profile picture of the author JoshuaG
    Really helpful advise guys. Keep it commin'
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    • Profile picture of the author SocialMarketing4U
      Asking these questions gives me the idea that you have the fine art for gathering the Best practices for building and maintaining your list of subscribers.

      Such socially cultured individuals have this Fine Art.

      But in this diverse internet world of diverse individuals with diverse prioritized opportunity involvement and monetizing engagement, I still consider that "the right moment, in the right place" to send your well-thought-out offers to subscribers is purely based upon your instincts. Just like what "dvduval" said, "... trust your instincts."
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      • Profile picture of the author kamilrazak
        If your product is good and the products you're going to promote provide more value to your value, then go for it. They won't just buy your product, they would also thank you for it. In the end, it's about providing value to your list.
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  • Profile picture of the author Tyrus Antas
    You should only be concerned if your product sucks or you're selling upgrades to your original product.

    Tyrus
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