They have came to me with the wanting to know what to do with the change in the industry from CD's to downloads and MP3's.
They have seen a noticeable decline in CD sales, while watching a growing interest and following by fans.
Currently their internet presence is practically non-existent (yes has a website and Myspace) but nothing else.
So I was wondering what would it be like if musicians took on the concepts of the product launch formula ?
How would someone go about finding JV partners to promote the artist?
Would the concepts work in non-information product projects?
I would enjoy hearing what input my fellow warrior have on the subject~!