What if musicians took on the "Product Launch" Concept ??
They have came to me with the wanting to know what to do with the change in the industry from CD's to downloads and MP3's.
They have seen a noticeable decline in CD sales, while watching a growing interest and following by fans.
Currently their internet presence is practically non-existent (yes has a website and Myspace) but nothing else.
So I was wondering what would it be like if musicians took on the concepts of the product launch formula ?
How would someone go about finding JV partners to promote the artist?
Would the concepts work in non-information product projects?
I would enjoy hearing what input my fellow warrior have on the subject~!
Thanks
Mark Riddle
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