We use Aweber as our autoresponder for our twice a week newsletter. Years ago, when we first started our newsletter, we set it up using my wife's name in the "From" line.
Now we're wondering if we would have more opens with newer readers if we changed the "From" name to our brand name, "Living On A Dime".
What are your thoughts on personal name vs. brand name?
If we didn't already have a long history the way it is, I would have started with the brand name...
Additional relevant info:
- My wife is known by name by readers in her niche, but I think the LOD brand name is more recognizable to a larger number of people, especially new people.
- Currently, our e-mail uses "Living On a Dime - Subject of e-mail" in the subject line, but I think changing the "from" name would allow us to make better use of the subject line without wasting those characters.
- Because of the size of our list, it's going to be very difficult to be able to split test this because we would have to define a custom tag manually for each subscriber.
Thanks again! Michael