5 replies
What do you guys take into consideration when pricing a WSO? I was debating which has more value:

How much potential the contents have to make money.

OR

The quality of the WSO, how well it's written, how easy it is to understand the procedure.


Your opinions are very appreciated.
#pricing #wso
  • Profile picture of the author ccc613
    The easy answer is it depends on the buyer and what they expect. I personally think the two kind of go hand in hand. Start with the most potential to earn money and then write it in the most concise and easy to follow manner. If your customer actually earns money, they will be highly likely to purchase further products from you or want personalized coaching.

    Definitely add personality to your piece but don't add a bunch of filler that is unneeded. Just my opinion on the matter. Hope it helps.
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  • Profile picture of the author naidyphoon
    How much should you price your WSO? As much as people will pay!

    Having said that if you have a solid funnel in place you could price your front end product at a low price to have more people enter the funnel.

    It also depends on the format of your product. Typically, videos have a much higher perceived value. Though I've seen PDFs sold for $1997.
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  • Profile picture of the author AffiliateRg
    If you're just starting out with WSO's I recommend a low asking price to begin with. Look on here to get a feel of what other Warrior's are offering and what price they are asking.

    When you make some sales, you can build a list at the same time, and market future products/offers to that list.
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    • Profile picture of the author Karol Z
      Originally Posted by AffiliateRg View Post

      If you're just starting out with WSO's I recommend a low asking price to begin with. Look on here to get a feel of what other Warrior's are offering and what price they are asking.

      When you make some sales, you can build a list at the same time, and market future products/offers to that list.
      This is most likely what I'm going to do. Thanks for the advice.
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  • Profile picture of the author brettb
    I like the dime sale idea - a lot of payment processing providers allow you to do this.

    Start off your product at $10 and increase the price $2 every 5 sales or something.
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