I am producing a website that will sell an online course for my particular area of expertise. I have written an ebook and I am also in the process of recording tutorial videos.
I have some concerns/questions with my plan though and would appreciate your input.
My main concern is how to publish the ebook. Is it ok to just publish it as a PDF? Converting a document from word into a PDF is useful but it doesn't make the product look particularly professional. Word is a great word processor but isn't great at making the design look very unique or innovative. Does anyone have any ideas on how I could make this 'course' look more like a course and less like a document I have just typed up in my office. Even though I know the product I have produced is of excellent quality and know it is going to help a lot of people I want to give it that professional shine it deserves.
Thanks a lot.