LIST BUILDING - How to find out what problems your website visitors are having?

28 replies
LIST BUILDING - How to find out what problems your website visitors are having?

I have a website, its about celebrity gossip/news. It gets a ton of traffic, and it's doing well. I want to give away an eBook, but for it to be awesome - it must appeal to the common problem of my audience right.

How do I determine what problems my visitors could be having?
#building #find #list #problems #visitors #website
  • Profile picture of the author harrydog
    1) Write a post and ask them and see what comments you get back
    2) Run a survey

    In essence ask your readers and they will tell you
    Cheers
    Mark
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  • Profile picture of the author gcbmark20
    Hi,

    You could set up a SURVEY using "Survey Monkey" to see what these topics are.

    ASK some FAQ's there.

    But this is kind of like the chicken and the egg question at the moment.

    Which one comes first right.

    I was going to say get them onto an email list first but you don't have your
    free report ready yet right?

    So you could ask them through your survey or come up with these FAQ's yourself
    and make your report unique by answering these yourself.

    This is something that you'll have to take action on and then figure out what
    is the best way to go from there on in.
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  • Profile picture of the author talfighel
    Set up a survey on your home page and ask them a few questions. Once you start getting answers, then you know what problems they are facing that they want solved.

    I really wonder what kind of problems they are facing when they come to your site interested in celebrity gossip/news.
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  • Profile picture of the author I Am Attila
    I have my own ideas how to solve my own problem to learn what my audiences problem is.

    Step #1 - Figure out who my demographic is (according to ga 45% women, 55% men)
    Step #2 - Look at gossip magazine covers, and see what kind of articles they promote there (it's fashion, and diet )
    Step #3 - thanks to your guys input -- SURVEY -- ask audience, What worries you more - getting fat or what clothes to wear

    I guess.. but still the plan isn't crystal clear
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    • Profile picture of the author bdpop
      Survey monkey works well. Good job by you to find out about what your customers want. Seems so obvious, but we do sometimes think we know better...
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      • Profile picture of the author Steve B
        Add personal development to your list of potential categories for audience problems - especially things like low self esteem, anxiety, depression, stress, need for romance, etc.

        Just a guess, but I'm thinking that many who are attracted to celebrities go there to find escape from their unfulfilled lives.

        Good luck to you,

        Steve
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  • Profile picture of the author Brent Stangel
    but I'm thinking that many who are attracted to celebrities go there to find escape from their unfulfilled lives.
    I'll take some of that action. (;

    Fantasy vacations, spas, resorts, memorabilia, little dogs that fit in handbags, etc.
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  • Profile picture of the author Rob Whisonant
    One method to get a good idea of what your visitors are looking for is look at your site stats. What page or pages do they visit the most? What are those pages about?

    Re's
    Rob Whisonant
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    • Profile picture of the author Alice12345
      Originally Posted by Rob Whisonant View Post

      One method to get a good idea of what your visitors are looking for is look at your site stats. What page or pages do they visit the most? What are those pages about?

      Re's
      Rob Whisonant
      And also write a post and see the comment about it. You should know it if you have the comment section.
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    • Profile picture of the author RobertFut
      Banned
      [DELETED]
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      • Profile picture of the author JohnMcCabe
        Originally Posted by I Am Attila View Post

        I have my own ideas how to solve my own problem to learn what my audiences problem is.

        Step #1 - Figure out who my demographic is (according to ga 45% women, 55% men)
        Step #2 - Look at gossip magazine covers, and see what kind of articles they promote there (it's fashion, and diet )
        Step #3 - thanks to your guys input -- SURVEY -- ask audience, What worries you more - getting fat or what clothes to wear

        I guess.. but still the plan isn't crystal clear
        Since you get "a ton of traffic", dig into your visitor logs. What are all those people looking at? Where are they coming from? What's on that page?

        You may not find all the answers, but I'll bet you ask better questions.
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  • Profile picture of the author Assignmentwriter
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  • Profile picture of the author I Am Attila
    Thanks for all the tips so far, writing a survey with open ended questions might mean that you won't get significant data.

    Writing a survey with options, will mean you might miss what their real problems are so I definitely think, whilst surveying is a great idea -- first I must figure out what their problems could be, and only then present them with choices to figure out which is the most common problem.
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  • Profile picture of the author davidaclark
    Start a list and ask the list to contact you with their questions. You can get Survey plugins for WordPress or try running a competition (again plugins are available). Can visitors post comments?
    If so, try reading some of them. This might give you ideas on what they are looking for.
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  • Profile picture of the author Raimundas M
    1.) Run a survey.
    2.) Send an email and ask them to reply.
    3.) Post a Facebook message and direct them there to answer.

    If you want to gather lots of feedback, include the broadcast message into your autoresponder sequence.
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  • Profile picture of the author onpointinfo
    REWARD THEM:

    Put up a video on your website, and send them a email directing them to that video on your website, and ask them what you want their help with and for those that help you, you reward them.

    HOW TO REWARD & WHAT TO REWARD :

    RECOGNITION IN YOUR BLOG & EBOOK....THEY BECOME A FEATURED CELEBRITY IN YOUR BLOG AND EBOOK ......... ;>)

    Tell the surveyors that for those that participate, and winning idea you are looking for, they get their name, twiiter/facebook users names mentioned in your ebook, and a write on your blog, you are stroking their ego, people desperately want to be recognized for things they do, the Japanese use this model, they reward low level employees with a big gold trimmed wooded plaque with their name on it and put it up in the hallway so everyone can see it, as the contributor to the idea that resulted in major changes and profits for the company, no money rewarded just............................ recognition.

    Maybe this an idea, you can run with, give them a chance to gain their own few moments of FAME with your blog readers, who knows, tell me if you decide to use this idea and how does it work for you if you decide to use it !
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  • Profile picture of the author brainvireinfo
    Create a feed back form before comments let them feel the feed back form and then allow the comments i bet you will get most excellent a niche public
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  • Profile picture of the author m30jake
    Add a search box and see what they search for!!! That's the easiest way to see what people want.

    Also have a look at your most viewed articles... compared to your least viewed ones. That'll give you an idea too.

    Good luck!
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    • Profile picture of the author meta-blogger
      Originally Posted by m30jake View Post

      Add a search box and see what they search for!!! That's the easiest way to see what people want.

      Also have a look at your most viewed articles... compared to your least viewed ones. That'll give you an idea too.

      Good luck!
      I did something similar - put a search form on my about me page of my blog which i generally link to from almost every source as it gave a quick info about who i am, followed by what i can do for them, followed by about 5 links to targetted offers(some free, some paid) it tracked them for clicks and autu adjusted which got displayed - and a search box right under that - when they searched if it matched certain words i'd redirect them to a page within my site, if not it would log the search query and forward them to google with the search results(i'd manually add matching onsite or offsite redirects to handle future searches - all above the above was hand coded by me btw, not a plugin) - i referred to those 2 scripts as 'psychic content rotator' (cause it learned what they liked and auto tuned how much impressions each text link received) and the other 'search spy'

      don't have those scripts anymore but would be easy to code again, smiles. ireally like the search spy casue i could pro-actively redirect future searches to onsite or offsite urls
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  • Profile picture of the author SunnyDelight
    You can conduct a survey. Have the people on your list click on a link to an anonymous survey and tell you themselves.

    There are plenty of sites on the net you can conduct free surveys with. This may be a great option for you.
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  • Profile picture of the author Dain
    Have one of your early follow up messages (probably the 2nd) send a survey.

    Ask them what they want to know about.
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  • Profile picture of the author Dain
    Have one of your early follow up messages (probably the 2nd) send a survey.

    Ask them what they want to know about.
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  • Profile picture of the author sethczerepak
    Find a site similar to yours and see what ads are being run on a consistent basis.
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  • Profile picture of the author thelazyone
    Since this is a "gossip" oriented website, I would suggest you to test out CPA, there are some offers that can really monetize the content.

    If you want to stick with the ebook idea, I think that Personal developpement may be the best option, because it stays generic.

    Chun
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  • Profile picture of the author meta-blogger
    along with what others have said, i'd really pay attention to what the magazine headlines and table of contents, as well as what ads are all throughout the magazine and even the classifieds.

    google keyword tool also suggest matching keywords and phrases for your site, you can also do a search in google and choose similar sites, also use the google keyword tool but enter the sites that come up in the top 20 of google as well as sites that you know to be similar to your own, you can also check what ads and organic results come up when you search google(or another search engine) - whatever is being advertised and talked about on google and yahoo and forums and in the magazines would be good fodder for your survey and eventually your optin gift or not-free book.
    I'd also try making a video of yourself with a quick intro and then tell them you wan tthem to post what they want you to cover in the comments.
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  • Profile picture of the author Randall Magwood
    1) Ask them

    2) See what competitors are doing

    3) Listen to what they say in their comments
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  • Profile picture of the author RyanLB
    There are a lot of services that will allow you to conduct a survey using an in-site popup (like a newsletter popup) to gain their attention. You won't get many responses in all likelihood but it is a good way to start. Also, a feedback section of the website can occasionally bring some insightful responses.
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  • Profile picture of the author Tom Reed
    I like to start with a Selectable Opt-in form so they are already "pre-segmenting" themselves at the front end.

    Then I'll follow up with actionable links in the emails to further segment them based upon the things they click or don't click.

    And finally, I like to send very short surveys.

    These surveys will create additional segmentation based upon the way the answers are selected and I'll almost always throw in an open ended question to ensure I'm keeping the door open for the "ah ha" answers that I'm totally not expecting.

    It's important to remember that people will not always tell you what they really want, sometimes they'll tell you what they think they're "supposed" to want.

    But the actions they take when they do not know they are being segmented really creates the powerful knowledge you need to give them what they actually want.
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