Domain name ruining chance of future growth

If you have a responsive list of subscribers and you write a good sales pitch, there's really nothing stopping you from doing anything with your site. You need to have these two things first though

I don't think the domain name itself is a problem, but you could always create sub-domains later for other sections or departments you want to get into that doesn't quite fit in with the current goal of the site. Then drive a different targeted audience to those sub-domains, and some of them will cross over into the other sections as it suits them.

Edited to add: Another reason I would go the sub-domain route is to "stay on topic" with each section/site/sub-domain for SEO purposes. Having a tight adherence to a niche topic within the whole site seems to be the way to go now in 2014.

I also agree with the other replies that the content and visitor perception is more important than the domain name itself. However, there are some things that you should keep in mind when going for a domain name.

1. Sometimes, the user tends to figure out what he will find on a website rather than memorizing it. If you give him an exact name, maybe he can figure out what you sell before he ever visits your website, but the chance that he will remember the name are smaller. Unlike a domain name that does not tell anything about the business. For example if the domain is "thebestcheaplaptops.com then he will know that you are selling good cheap laptops. But rather than memorizing it the brain will try to figure out what it is about, and he will. But few days later when he wants to visit your site again he will have problems to remember how was your domain called. He knows that it was something about best and cheap, but don't know exact how it was. Even if he does a google search on a version of the domain similar, then how he can differentiate your domain from: bestcheaplaptops.com bestcheaplaptop, thebestcheaplaptop, thebestlaptop.com, the cheaplaptop.com, thecheapestlaptop.com and many other variations that are probably taken by your competitors.

2. If your website is thebestcheaplaptops.com or, then when you want to grow or move to a new market, some of your visitors will get confused. Many businesses when reach that stage they rebrand ro something more memorable or more generic. Someone who wants to buy a good laptop and want to stay away from the cheap ones will be confused by your domain name and maybe he will go away.

I would say that ambiguous names such as Google (before it was big) are fine as nobody would actually know what it was - it could be anything!

If you pick a really niche name relating to losing weight before an event, then you may get yourself stuck in that niche and not able to expand.

I would pick a more general name which allows you room to move into other niches if you so choose. There is no reason why a random name can't work (such as Google in the early days), as nobody would know what it is. But don't be TOO specific!

Hope this helps

Christian

Domain names might not be the catch-all in importance regarding the site content, but it does matter, and visitors do notice. Unless you're planning to sell to the braindead, if your site directly mentions an idea or product instead of a brand, you need to relate it to the site subject. You might even attract penalties from search engines. Seen it happen.

If your domain is really close to the idea "One Month Bikini Body . com", then you'll be giving your visitors ideas how to get that kind of success quickly. Seems like supplements and other products will fit perfectly with your domain, as will writing about muscle building, since that is key to getting that success, and can lead directly into your next venture.

It seems like you need to research your subject more. As I said earlier, muscle building and mobility is how you get that body. Abs might be made in the kitchen, but there's more to a "bikini body" than abs.

What prevents you from getting a second domain name?

You can always get another domain name later on and link it directly from the old site. Put it up as part of the navigation and most people won't even notice they got sent to another site, especially if you have similar layout

But if it's still somehow related (losing weight, looking good) there really isn't any problem keeping it on the same site. Don't start talking about or selling unrelated things like how to grow your own potatoes and you'll be fine.

Fin, don't over-think it. At the end of the day, these other things you plan to promote are all related to the domain itself in one way or another. They can all be tied to the main objective somehow, even vaguely.

For example, these other "broad" things can be used in order to maintain the bikini body (going by your example.) As long as there's an indirect relation, you're fine. Really, no worries.

This may be a little off-topic (or maybe not?) but let's consider Pat Flynn's blog, Smart PASSIVE income. His primary focus is passive income, but he also writes about other, more indirect things that are somewhat related to passive income -- or related to maintaining it -- even if these subjects are not passive by themselves.