Important Announcement to List Owners - CASL is coming!

by brentb
4 replies
Depending on your mail practices and data collection practices, you could possibly need to delete ALL your Canada emails from your list in the near future.

The most devastating aspect of CASL:
You cannot just collect an email on a form, you MUST get a positive opt in, ie check a box saying I agree to be emailed ads and RECORD that check box as being checked. Otherwise they are only giving you their email for transactional emails.

This means emails collected that do not have this check box may need to be removed from your list once the law goes into effect.

And btw, there are serious fines and jail time for not following the rules.

There are exceptions and nothing is finalized yet but is anyone worried about this? Anyone take away something different from the proposed rules than what I did?
#announcement #casl #coming #important #list #owners
  • Profile picture of the author JensSteyaert
    Well if you follow the rules i don't see a problem, as with anything really...

    It's the same as with the cookie law here in Europe, everybody worried about this imfamous cookie law, now everybody is just used to clicking the accept cookie button, no big deal...
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    • Profile picture of the author brentb
      Originally Posted by JensSteyaert View Post

      Well if you follow the rules i don't see a problem, as with anything really...

      It's the same as with the cookie law here in Europe, everybody worried about this imfamous cookie law, now everybody is just used to clicking the accept cookie button, no big deal...
      I agree, easy enough to follow going forward. Where it is an issue is say you have 300,000 Canada emails who filled out a basic form. Well now your list may be worthless. Start from scratch.
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      • Profile picture of the author radhika
        ...say you have 300,000 Canada emails who filled out a basic form. Well now your list may be worthless. Start from scratch.
        No need to. Just send the list an email to enter their details and they need to choose a checkbox if still they want to receive youremails.

        Though some people don't, once a loyal subscriber means always a loyal subscriber.

        .
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  • Profile picture of the author blueclcl
    I'm pretty sure the main autoresponder services will adapt to this, but thanks for bringing this to our attention.
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