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One-Time Offer Or Build Relationship First?

by gwpmike
8 replies
Pretty simple question here and would like some opinions. Do you:

1) Have a one-time offer in your sales funnel that your visitors see right after they opt-in?

2) Deliver their free content/ebook and focus on building a relationship with them, building trust and giving value first before selling them anything?

What I like about the first option is that you can make money instantly from people buying the one-time offer and not have to wait. This is especially good when purchasing solo ads, because you can make your money back and then some.

What I like about the second option is, well, you give a good first impression by only giving them the free content/ebook and building a relationship with them, which builds trust and makes them like you.. and doesn't make it look like you're just trying to sell them something.

I'm torn between these two options. I'm not sure which I should use and would like some thoughts on which one of these methods you think is best. Thanks!
#build #funnel #offer #one-time #onetime #relationship
  • Profile picture of the author RSK3000
    Probably only matters if you are using solos. Otherwise its your choice.
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  • Profile picture of the author Shou
    Hi,
    I think the trick is to mix the two techniques
    Give some hints and notes before you sell your main dish
    on the same time make a follow up after your sell
    it also depends on what you sell and who are your customers
    So in a nutshell there is no right way to sell your product...it all depends
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  • Profile picture of the author Zarathustra333
    I agree there is no reason not to do both. However, I think real value is in creating long term relationships with your customers in any way you can. The total lifetime value each can be totally dwarfs any one time sale. Even if you're in a "one-time-sale" industry creating ways to stay in touch and keep building a relationship can pay off in spades.
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  • Profile picture of the author Brent Stangel
    1) Have a one-time offer in your sales funnel that your visitors see right after they opt-in?
    A well delivered "OTO" is essential in off-setting your list building expenses. The key is to have a well tested offer and a funnel that flows seamlessly. If done right, people will see it as a natural part of the process.

    Make your offer as irresistible (or almost) as possible. I notice people (who don't buy) lingering on my "Special Offer" pages much longer then it takes to read it. (;
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  • Profile picture of the author sirtiman
    For freebie target audience, I use the second option. I think they are not to hurry buying anything so giving valuable content first but you can offer your upsell on your download page or free ebooks.

    For buyer list target, OTO no problem. Because they are already buying before.
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  • Profile picture of the author Joe Benjamin

    The VALUE is in your OFFER.

    The relationship comes AFTER the sale.

    AFTER a sale I get REPEAT sales and thus building
    a relationship makes dollars and cents.

    UNTIL THEN...

    ...there is NO relationship UNTIL you purchase.

    That's like courting a young lady...building *rapport*
    BEFORE she considers you a SEXUAL option.

    Building a relationship with a girl BEFORE she gets
    the hots for you is what lands you in the dreaded
    *FRIEND ZONE*.

    But your INTENTIONS was to sleep with her.

    So now...

    ...you're going to try to be slick and switch it up
    on her.

    She WILL be confused.

    "But, I thought we were just FRIENDS?"

    Then you'd say, "What did you think I was being
    friendly for?!"

    Uhhhh...to be friends?

    Be REAL upfront about what you WANT...and what
    you offer.

    Now...

    ...the purpose of a list is that MOST people are not
    going to bite on the first try.

    You have to be PERSISTENT in helping them realize
    what THEY want anyway.

    I've never met a women who didn't give me a little
    token or mild resistance.

    RARELY...I'll close with virtually NO resistance.

    Hence...

    ...the 1 - 3% conversion rates initially.

    It's call the law of averages and fine tuning your
    game.

    What conversions to blossom?

    Email them...COURT them...for a period of time and
    conversion rates increase steadily upwards.

    But ALWAYS keep the offer and the benefits of the
    offer in front of them until THEY are ready to take
    the plunge and establish a relationship.

    Anyway, that's my experience. Break time over.
    Back to work.
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    • Profile picture of the author jmarc55
      Originally Posted by Joe Benjamin View Post


      The VALUE is in your OFFER.

      The relationship comes AFTER the sale.

      AFTER a sale I get REPEAT sales and thus building
      a relationship makes dollars and cents.

      UNTIL THEN...

      ...there is NO relationship UNTIL you purchase.

      That's like courting a young lady...building *rapport*
      BEFORE she considers you a SEXUAL option.

      Building a relationship with a girl BEFORE she gets
      the hots for you is what lands you in the dreaded
      *FRIEND ZONE*.

      But your INTENTIONS was to sleep with her.

      So now...

      ...you're going to try to be slick and switch it up
      on her.

      She WILL be confused.

      "But, I thought we were just FRIENDS?"

      Then you'd say, "What did you think I was being
      friendly for?!"

      Uhhhh...to be friends?

      Be REAL upfront about what you WANT...and what
      you offer.

      Now...

      ...the purpose of a list is that MOST people are not
      going to bite on the first try.

      You have to be PERSISTENT in helping them realize
      what THEY want anyway.

      I've never met a women who didn't give me a little
      token or mild resistance.

      RARELY...I'll close with virtually NO resistance.

      Hence...

      ...the 1 - 3% conversion rates initially.

      It's call the law of averages and fine tuning your
      game.

      What conversions to blossom?

      Email them...COURT them...for a period of time and
      conversion rates increase steadily upwards.

      But ALWAYS keep the offer and the benefits of the
      offer in front of them until THEY are ready to take
      the plunge and establish a relationship.

      Anyway, that's my experience. Break time over.
      Back to work.
      could not have said it any clearer and straight to the point!
      Great words, make sure you understand this
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      • Profile picture of the author FanPageLinks
        Hi.

        Firstly provide a good product that ensures you cover exactly what you promised in the WSO and ensure you Over Deliver on your front end product.

        Then provide a 1 time offer that provides any of Simplification, Faster Results or just a bonus that will help them in the future.

        You can also build a Facebook mentoring group where trust can be gained and further products pitched.

        All the best my friend

        Shaun
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