One-Time Offer Or Build Relationship First?
1) Have a one-time offer in your sales funnel that your visitors see right after they opt-in?
2) Deliver their free content/ebook and focus on building a relationship with them, building trust and giving value first before selling them anything?
What I like about the first option is that you can make money instantly from people buying the one-time offer and not have to wait. This is especially good when purchasing solo ads, because you can make your money back and then some.
What I like about the second option is, well, you give a good first impression by only giving them the free content/ebook and building a relationship with them, which builds trust and makes them like you.. and doesn't make it look like you're just trying to sell them something.
I'm torn between these two options. I'm not sure which I should use and would like some thoughts on which one of these methods you think is best. Thanks!
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