How to RUIN Your WSO or Other Product Launch

9 replies
As a coach, I'm noticing a trend in the area of creating a product and offer.

The trend?

"The Smart Action-Taker Turned Lazy-@ss"


In other words, people who have completed the hard work required to create an ourstanding product want to add value to their offer with bonuses.

I say good on them but my "kudos" stop there when the next thing they ask is "can I use PLR as my UPSELL and BONUSES?"

(Face palm)

The Answer: NO

Here's Why ..... and The Right Way To Do It


It does not matter whether or not allowed to do that because if you're "in it for the long haul", then you WON'T do it

Why would you go through the work to create a good product (presumably) only to devalue your offer by including bonuses you simply acquired through a PLR membership?

Looking at it like that, doesnt that seem silly and short sighted?

Go through your product and think of 3 ways to COMPLIMENT it and add VALUE to it..

Take 2 of those ways and create your 2 bonuses.

The 3rd is your UP SELL

THAT is the ONLY way to do this RIGHT
#launch #product #ruin #wso
  • Profile picture of the author blueclcl
    Hi Ben

    Good post! I think a lot people create there front-end offer and then become inpatient and simply offer plr as a upsell or oto product. ( $ signs appear )

    What your saying is correct in my opinion, unique products throughout your funnel will work better and also make you come across as a better more professional marketer.
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  • Profile picture of the author visit_faraz
    So true.
    Offering plr material seems like plain laziness to me.
    It also means that the person doesnt care about his/her customer
    and is just in it for the money.
    He wants to get away giving as little as possible while
    making as much money as he/she can.

    my 2 cents,
    Faraz
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    • Profile picture of the author The Great Gordino
      Hi Ben,
      What are your thoughts on thinking of 3 ways to add value to the product, and then including them in the product in the first place, so customers don't get fed up with being 'sold' to?
      Cheers,
      Gordon
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      • Profile picture of the author profitsforall
        Originally Posted by The Great Gordino View Post

        Hi Ben,
        What are your thoughts on thinking of 3 ways to add value to the product, and then including them in the product in the first place, so customers don't get fed up with being 'sold' to?
        Cheers,
        Gordon
        If you provide great value then the customer isn't fed up with being sold to they are happy at getting so much value for a great price.

        Upsells work - so long as they compliment/enhance the original. It shouldn't be a requirement for the product to work.

        Imagine if you went into Mcdonalds ordered a happy meal and were given the raw products and offered an upsell for twice the price for them to cook it for you. I suspect you'd not be too happy.

        Yet that's effectively what some folks do in IM.
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  • Profile picture of the author John Taylor
    Ben,

    While I agree with you in principle. I have a different
    view as to the cause.

    Far too many people look to launch a single product as
    a short term money maker.

    Very few people can look beyond that one shot WSO or
    product launch and see a way to build a sustainable online
    business.

    The WSO should simply be the entry point. The bonuses,
    upsells and long term strategy should be in place before
    the WSO is launched.

    John
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    • Profile picture of the author XponentSYS
      Originally Posted by John Taylor View Post

      Ben,

      While I agree with you in principle. I have a different
      view as to the cause.

      Far too many people look to launch a single product as
      a short term money maker.

      Very few people can look beyond that one shot WSO or
      product launch and see a way to build a sustainable online
      business.

      The WSO should simply be the entry point. The bonuses,
      upsells and long term strategy should be in place before
      the WSO is launched.

      John
      True.

      There are a lot of "one trick pony" WSO launchers out there hoping for a way to pay next month's bills.

      Those who are successful adopt your methodology in that a WSO is nothing more than an entry point - a way (of many) to launch or advertise a product.

      Having said that, of course it makes perfect sense to have funnels in place before the posting of a WSO (or any advertisement).

      What I am saying is..... don't use PLR to complete that part of the equation
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  • Profile picture of the author barbling
    While I always believe that upsells should

    simplify

    Automatte

    or

    Scale

    the front end, I personally see nothing wrong with offering PLR if you're in a pinch. Heck, when I first started and didn't know anything about upsells, etc., that's what I did.

    Of course you should fine-tune it to your brand and what you have to offer. But in of and by itself, nothing wrong with having that as an upsell. Private Labels Rights is just that... you're privately labeling it.

    What I recommend is folks should design their own custom report template, and then import the PLR into it and customize as they'd like. Simple, easy, effective.
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  • Profile picture of the author Igman
    Originally Posted by XponentSYS View Post

    THAT is the ONLY way to do this RIGHT
    THIS IS NOT the ONLY RIGHT way.

    It's all about 2 things ONLY : Speed and Quality.

    It's not PLR itself... rather, as is often the case in internet marketing, it's a group of marketers misusing a great resource that could help us bring great content to our readers/followers/susbscribers.

    The worst part of PLR misuse is that everything related to such products get a bad reputation. They get labeled as spam and underhanded. Truth is many internet marketers bring value to their customers, providing quality products and services online by using PLR intelligently and ethically.


    Originally Posted by XponentSYS View Post


    Go through your product and think of 3 ways to COMPLIMENT it and add VALUE to it..

    Take 2 of those ways and create your 2 bonuses.

    The 3rd is your UP SELL

    It's a nice plan when we have plenty of time, or may be busy with a single product launch.

    But if we have lots of products that require more time to spend on creating and testing multiple sale funnels etc.. then the plan above is a poor solution.

    I would add several more steps to the plan:

    + Obtain PLR from a reputable PLR writer

    + Re-brand it, and add more value to compliment to the main product.

    In the end, isn't that what it's all about? Bringing value to the customer?

    Good luck,
    Igman
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  • Profile picture of the author XponentSYS
    Originally Posted by barbling View Post

    While I always believe that upsells should

    simplify

    Automatte

    or

    Scale

    the front end, I personally see nothing wrong with offering PLR if you're in a pinch. Heck, when I first started and didn't know anything about upsells, etc., that's what I did.

    Of course you should fine-tune it to your brand and what you have to offer. But in of and by itself, nothing wrong with having that as an upsell. Private Labels Rights is just that... you're privately labeling it.

    What I recommend is folks should design their own custom report template, and then import the PLR into it and customize as they'd like. Simple, easy, effective.
    Lets clarify.

    I find three ways to improve my products. of those 3 ways, I say 2 are bonuses and the other is an upsell, right?

    I say NOT to use PLR (matching the 3 ways) to enhance your offer and to instead, create your own material.

    I want to offer a little more info on the angle that can be used to create this [i]unique[/b] material.....

    You CAN use PLR as a "Spring board" for this.

    I do this all the time.
    1. I find a PLR ebook pertaining to the topic i am looking for
    2. I open PowerPoint (or other like program) and create a SLIDE for each item of the TOC
    3. For each slide, I create a few bullet points from that chapter
    4. I then use camtasia and go through the "slides" and discuss, in detail, that chapter
    5. I then move onto the next

    In the end, I have a nice little video course that was once a PLR ebook.

    Lastly, I'll create a quick ecover with a new name.

    I now have MY OWN PRODUCT with NO resemblance of the PLR from which it originated and this process doesnt take that long to do

    So YES.... you CAN use PLR but you have to make it 100% your own

    i suppose I could have been more clear about that.
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