Certain areas of "marketing" I am relatively new at, and this happens to be one of them, so I am trying to get an idea of which one would be more of an effective approach to maximizing conversions.
When customers are directed to a website, do you think it would be better to:
a) Have a short squeeze page, with a freebie & associated autoresponder, that tries to sell the main product through subsequent marketing messages?
b) Have a long salespage, associated testimonials, etc -- that tries to sell the product on the spot?
I'm not sure how effective integrating the two would be (actually I'm thinking you might get a lower conversion), so was wondering whether anyone who has tried these methods and found more success with one or the other?