New product . Should I use press release?

16 replies
People have said that press releases are good for traffic?

Anyone done this or have any help?


Cheers
Rob
#press #product #release
  • Profile picture of the author Brian Cook
    Rob,

    I have used prweb.com on several occasions with good results.

    Good luck with your new product!

    Brian
    {{ DiscussionBoard.errors[882236].message }}
  • Profile picture of the author BrianE
    If it is written well enough it can help drive some traffic to your site. Depending on which service you use, you can also gain a few one way links back to your site, which helps in the long run.
    {{ DiscussionBoard.errors[882237].message }}
    • Profile picture of the author robcole
      I will have a look at prweb.

      Which package did you use?

      Cheers
      {{ DiscussionBoard.errors[882259].message }}
      • Profile picture of the author Brian Cook
        Originally Posted by newbie99 View Post

        I will have a look at prweb.

        Which package did you use?

        Cheers
        Most recently I used the "SEO" package... about $200
        as I recall.

        Brian
        {{ DiscussionBoard.errors[930611].message }}
  • Profile picture of the author Mary Green
    I have heard great things about using press releases, I would give it a shot for a new product.
    {{ DiscussionBoard.errors[882257].message }}
  • Profile picture of the author Hafsoh
    Making use of press release in the correct way to draw attention to your site on the web is one great way of going about the successful publicity of your site. Jist make sure that the information you give throughout the press release must be newsworthy!
    {{ DiscussionBoard.errors[930671].message }}
  • Profile picture of the author LMC
    Hey,

    Also make some free press release distributions, because when people start hearing your domain name and do a search, it is better to have tons of links saying press release, makes you look more reputable.
    {{ DiscussionBoard.errors[930692].message }}
    • Profile picture of the author Nightengale
      I know this is an online marketing forum, but don't forget about using press releases OFFLINE. Trying to get publicity is ALWAYS a smart business move (provided you offer a good product or service, have good customer support, etc.).

      Don't submit press releases just online. Fax your releases to appropriate offline media. Define your goal for your publicity campaign, select the most appropriate media and learn how to approach them. There are tons of resources out there for learning how to get good publicity for your business.

      I highly recommend Joan Stewart of PublicityHound.com. Her free weekly e-zine is very informative and helpful and she offers several low-priced reports/CD's on different publicity topics.

      You can also check out Paul Hartunian and Raleigh Pinskey for resources on learning how to get publicity.

      You'll also need media directories and most are prohibitively expensive for the average Warrior. (Cision, which used to be Bacon's, charges $5,000 or so for theirs.) But Gebbie Press offers reasonably-priced media directories, either in print or on CD. You can buy their all-in-one directory for around $500 (I think) or get just periodical, or just broadcast media directories, for a lower price (around $200 I think).

      Hope this helps!

      Michelle
      Signature
      "You can't market here. This is a marketing discussion forum!"
      {{ DiscussionBoard.errors[930714].message }}
      • Profile picture of the author twright
        Originally Posted by Nightengale View Post


        I highly recommend Joan Stewart of PublicityHound.com. Her free weekly e-zine is very informative and helpful and she offers several low-priced reports/CD's on different publicity topics.

        Hope this helps!

        Michelle

        Michelle, thanks for that link, Joan does offer a lot of Good free information on her website.
        Signature

        Have patience! In time, even grass becomes milk.~ Charan Singh

        {{ DiscussionBoard.errors[931023].message }}
        • Profile picture of the author Nightengale
          Glad I could help! I've been on Joan's e-zine list for several years and have bought several products from her. I even interviewed her once on a 1-hour teleseminar. It went great. Joan is an expert in her field and ALWAYS has great advice. She's also always been helpful and friendly whenever I've had a question.

          Good luck!

          Michelle
          Signature
          "You can't market here. This is a marketing discussion forum!"
          {{ DiscussionBoard.errors[931085].message }}
  • Profile picture of the author Dana_W
    I have a bunch of blog posts on my website at www.thepressreleasesite.com/blog, with, among other things, a list of 27 free press release sites that I regularly submit to, and step by step instructions on how to write a press release.

    Also, Press Release Distribution Services - WebWire has a $19.95 service which is very good and which goes online immediately.
    {{ DiscussionBoard.errors[931092].message }}
    • Profile picture of the author Tom B
      Banned
      I will be trying out a press release on my new product. Personally, I will be contacting Dana_W to write it up and post it. She is GOOD! She isn't just a pretty face unlike me.
      {{ DiscussionBoard.errors[931115].message }}
      • Profile picture of the author Dana_W
        Originally Posted by Thomas Belknap View Post

        I will be trying out a press release on my new product. Personally, I will be contacting Dana_W to write it up and post it. She is GOOD! She isn't just a pretty face unlike me.
        True. Your face is your fortune.

        And thanks for the shoutout, my fellow Kevin Riley fan! I'd be happy to write a press release for you. You get the Warrior discount.
        {{ DiscussionBoard.errors[931703].message }}
  • Profile picture of the author Lightlysalted
    There is no magic one method approach to traffic but rather it depends upon a range of methods and you need to be doing them all. They are blogging for do follow links, signature links in forums, press releases, article directory submissions. No one method will bring you success
    {{ DiscussionBoard.errors[931157].message }}
  • Profile picture of the author J. Barry Mandel
    Most certainly for any marketing you are looking to do you should be using Press Releases to get traffic to your site.

    As a strategy you should consider submitting a press release prior to the pre-launch phase as well as to announce the launch itself to help rev-up and maximize traffic for your new product.
    {{ DiscussionBoard.errors[931464].message }}
  • Profile picture of the author Marian
    I'm all for quality press releases. It really helps to spread the word. And get some subscribers and customers :-)

    Marian
    {{ DiscussionBoard.errors[932753].message }}

Trending Topics