Let's say that you wrote an ebook on time management and the sales were dropping dramatically. What if you took that ebook and nichified it? What if you turned it into an ebook on time management for teachers. Time management for hurried moms. Time management for busy executives. Time management for... ???
I've talked about this before but it bears repeating. Have you ever heard of Gary Dahl? He was an advertising executive who certainly knew about taking something ordinary and turning it into something extraordinary.
Back in the mid-70s, Gary took an ordinary gray stone he bought at a building supplies store and turned it into... wait for it... a pet rock. He even wrote a manual on how to take care of your pet rock. These rocks sold for $3.95 and they made him a millionaire.
Imagine, an ordinary rock making someone a millionaire! All it takes is a little imagination and some creative marketing. He didn't create something brand new, it was a ROCK! What he did was use his imagination to turn it into something else, THEN he used some creative marketing to make his market see it as something else. It was STILL a rock but it became something extraordinary! Any one of you reading this right now can do the exact same thing. All it takes is a little creativity and smart marketing. Come on people... IT WAS A ROCK!!! Take whatever you have available to you, whether it is an ebook, report, service, membership site... whatever! Use your imagination and think of what it COULD be, not what it is.
Let me say this honestly and truthfully... YOU ARE ONE CREATIVE THOUGHT AWAY FROM BEING A MILLIONAIRE! Think about it!