Something worrying which WILL affect you if you use Aweber
I use Firefox browser with the Adblock Plus addon. Now as everybody knows Firefox is one of the most popular browsers and Adblock is one of its most popular addons for obvious reasons. Normally I wouldn't say this is a problem at all, because people who don't want to see "ads" that badly aren't going to be clicking anyway.
However... today I noticed something unfortunate. For a few weeks now, it's been happening that I would read a fellow marketer's page somewhere, and at the end where the opt-in form was supposed to be there would be nothing. The first times this happened I got confused, then annoyed, then I figured out that it was in fact the adblock. I turned it off, the opt-in form appeared, I went on with my life, thought nothing of it.
Then I noticed it was actually happening with annoying frequency. Today I finally had enough and went into my adblock settings to see what was the matter. Turns out that 1) the Adblock Plus plugin has an filter auto-update feature, meaning that it adds in ad filters without you knowing, and 2) inline Aweber forms are now included for blocking. The filter is "/forms.aweber." which literally means, ALL inline forms from Aweber no exceptions.
This means that if you use the inline javascript form from Aweber for your opt-in, your form WILL get blocked out by adblock programs automatically, even when the person on the browser doesn't want it and has no idea that it's happening. What percentage of your users will have this happen to them is impossible to say.
How to avoid this? You can either use a custom HTML form for your opt-in, which will very likely not get blocked, or you can add a small line under your inline form saying "If you don't see the form above, turn off your adblocker" or something like that.
This might seem obvious to some I guess, but it needs to be said because of all the forms I've seen blocked the past several weeks, many of the from very veteran marketers, none of them had any indication of a form needing to be there. In fact, in many cases there was not even any mention of a form which was very confusing and gave the impression of sloppy work.
Keep this in mind and you may save your readers a bit of confusion, and yourself some lost opt-ins!
- Harry Behrens
Ping All Your Feed On Auto-Pilot
www.kping.com
- Harry Behrens
Work smart, work hard, never give up. Learn with me here: http://www.joelraitt.com
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