I have been lurking, learning, and strategizing for some time on this forum as well as reading blogs and taking courses. I think I am now ready to take a run at affiliate marketing (with possible future forays into CPA).
I plan on generally doing the following:
1. Research niches to find products that have volume purchases but aren't saturated.
2. Build multiple landing pages, and a blog entry on a "great products" kind of blog.
3. Use CPC, FB, etc. and organic blog traffic to drive traffic. Honestly, if I can make positive profits from CPC and FB, I would rather focus on that rather than a blog, but still figuring that out.
4. Split test the landing pages to optimize my conversions.
5. Scale if it works, ditch it if it doesn't.
So, here is my question: Should I use Wordpress with a Landing Page plugin of some type, or should I just stick to using HTML and FTP'ing the files up once I created them? Or, maybe even another tool? I am comfortable with HTML. But, if there are additional features in WP (tracking pixel, etc.) that is worth using that instead, I would lean that way.
I like the control and simplicity of just using HTML, but the features of WP with an LP plugin is also appealing. I plan to, when ramped up, try to get 2-3 products a week up on split tested landing pages, so I will really be cranking them out.
Which approach do you recommend?
Thank you for taking the time to read and any feedback/guidance you can provide.